A few mohs ago, Microsoft released a one -minute ad for Surface Pro and Surface Laptop devices made with artificial ielligence, but it is ieresting that almost no one realized it.
According to reports, the video, released on January 30 in YouTube, is a combination of real images and artificial ielligence coe. Microsoft recely announced in a blog post that it has used productive artificial ielligence tools to build the ad.
Advertising Microsoft’s Surface Pro with the help of artificial ielligence
Jay Tan, Microsoft’s Chief Design Communications Manager, explained in some parts that the outputs of artificial ielligence were mistaken and the team had to correct the bugs. According to him, scenes that needed precise movemes, such as typing closps, were really filmed, but the short -sighted shots were a good opportunity to use artificial ielligence.
Microsoft did not explain exactly which parts of artificial ielligence, but described the process. The team first produced the advertising script and storytelling using artificial ielligence. Then, with the help of exemplary texts and images, he guided artificial ielligence to create precise and appropriate instructions for producing images. After several modification stages, the final images were given to video generators such as Hailuo and Kling to provide video output.
Creative project director Cisco McCarthy says they tried thousands of differe commands to achieve the desired result, but the team has been able to save 90 % in time and cost, according to Brian Townsend, a visual designer.
Microsoft’s design director John Friedman had earlier said that artificial ielligence was going to become a tool for creativity, not replacing it. He believes that the main task of future designers will be the clever editing of artificial ielligence outputs.
Ierestingly, despite six mohs, fewer people had noticed the use of artificial ielligence in this ad. Of course, you can find clues such as abnormal notes or unusual objects, but rapid editing and professional implemeation make these differences hidden from the eyes of most viewers.
