Apple in the vortex of crises; Look at the poor performance of the world’s most valuable company

Before US President Donald Trump’s tariffs threaten Apple’s production trade in China, the company’s failed efforts to produce new products such as Vision Pro and Apple Intelligence made this important question: Cupertino lost their magic? Here’s a look at this.

April 2, when Trump announced its controversial tariffs, Apple lost $ 773 billion of its market value in just four days and was not even the most precious public corporation in the world. Of course, Trump has now exempted phones, computers and chips from tariffs, but earlier, investors have criticized Apple’s approaches, and its stock prices dropped by 8 % in the first four months of the year.

Apple hoped last year that with the release of the Vision Pro and the Apple Intelligence system, the former company would be again unpopular, but the headset sales were disappointing, and Apple’s current capabilities were not in the same way, and the most important of which has been delayed as advanced Siri.

What is happening to Apple?

Apple is known for innovation, and that is one of the principles of the brand, but now that is the same feature and many users and employees are not satisfied with the company’s performance. According to more than 12 Apple employees, the company has internal conflicts despite the big profits and has gone talented.

If you look at Apple for the past few years, you will see a decade since Apple’s new and successful products are launching: Apple Watch and AirPad. In services such as Apple TV+ and Fitness+ 2019, Apple is also behind in terms of number of subscribers. Half of the company’s sales are still from the iPhone, an 18 -year -old product that is adding new improvements and features each year.

The latest new products that Apple has launched are Vision Pro and Apple Intelligence. Public users did not welcome the expensive Vision Peru; Apple’s artificial intelligence is also ineffective. Last summer, Apple showed at a two -hour conference how its artificial intelligence could summarize notifications or edit the posts with Writing Tools. The company also showed an improved Siri that can understand your phone’s information and help you in various tasks, but in practice these capabilities are nothing new than competitors.

The same repetitive capabilities were unavailable when the new iPhones were released and received a month delay. Of course, they are not free: Summary of notifications provided the news incorrectly, and Apple also disabled it. Apple also delayed the release of improved Siri; Because, according to informed sources, internal tests have shown that the assistant makes almost one -third of the requests.

After delaying the launch of Siri, Apple’s software chief Craig Fedreigi has told its employees that the company would change its executives and take the responsibility for the development of the new Siri from John Giannandria and give it to Mike Rockwell, head of the Vision Peruvian headset.

Another issue of Apple is the withdrawal of its talents. In 2019, Johnny Io, a senior designer of the company, separated from Apple and founded his company. Then more than dozens of Apple designers and engineers joined his company. Dan Richio, a major product designer, also retired last year.

Apple’s problems in developing artificial intelligence

Apple’s artificial intelligence problems dates back to 2023. According to informed sources that year, Tim Cook, Apple CEO, had agreed to buy more graphics processors. These chips could provide the necessary processes to build artificial neural networks. At that time, Apple’s data centers had about 50,000 graphics processors, with more than 5 years. In contrast, large companies like Microsoft, Amazon and Google had bought hundreds of thousands of chips for artificial intelligence at that time.

Tim Cook had apparently doubled the chip budget, but Apple’s financial director Luca Maestri, Luca Maestri, reduced the increase in doubles to less than half. Informed sources say the master had encouraged the researchers to make the chips more efficient. Of course, an Apple spokesman rejected the claims, saying that the masters had merely opposed the budget injecting. He also apparently did not tell the researchers to make their chips more efficient.

According to informed sources, the lack of graphics processors led the Apple’s artificial intelligence developer team to go to other providers such as Google and Amazon to get data center computational power. On the one hand, Nvidia’s leading chips demanded that Apple used Google’s alternative chips for some of its artificial intelligence work.

With all this, Apple’s executives still do not think that delay in providing artificial intelligence features such as Siri is a problem, saying that none of Apple’s competitors, such as Google and Meta, have devised artificial intelligence. They believe they still have time to make Apple Intelligence and Siri. It is not clear how Apple wants to get out of its crisis, we have to wait and see if the company can re -launch a revolutionary product.