Amazon recely testing a new artificial ielligence -based feature called «Buy for me» Started. This feature, iroduced as a smart shopping age, is currely accessible to a group of users, according to a stateme released on the official Amazon blog on Thursday.
New feature ”Buy for meWhat is it?
If Amazon does not have the product that users are looking for, the feature «Buy for me» It shows users similar products to other sites. Users can then select one of these products and apply for a purchase without having to get out of the Amazon shopping app.
Amazon competition with other artificial ielligence companies
Amazon iroduces this smart purchase factor to companies like Openai, Google And Perplexity They had already iroduced similar factors. Although Amazon is currely one of the most popular platforms for online shopping, the feature «Buy for me» It can provide a greater share of the e -commerce market for Amazon.
How to operate Amazon’s artificial ielligence age
According to Amazon’s description, the company’s artificial ielligence age can eer the external sites, select the user’s desired product, and complete the user information including name, sending address and payme details for purchase. This feature by Amazon artificial ielligence models, especially Amazon Nova AIAs well as the model Claude Company Ahropic Supported. One of these models might be Nova ACT To, the factor that Amazon has recely iroduced and is able to use the sites independely.
Maiain the security of user information
In the Amazon blog post it is said that the feature «Buy for me» It uses encryption to securely eer users’ payme information io third -party sites. Amazon has insisted that it cannot see what users order from outside their platform. This approach is compared to buying ages Openai And Google That requires users to eer the credit card information manually, as well as the age Perplexity It is unique that uses prepaid debt cards for purchase.
Challenges of users’ trust in artificial ielligence
One of the concerns of users may be to transfer your credit card information to artificial ielligence, which may be mistaken or mistaken. For example, if artificial ielligence mistakenly orders 2 pairs of socks instead of buying 2 pairs of socks, there are big problems. In addition, users should accept less corol over their shopping experience. If the customer needs to return or replace the order, the feature «Buy for me» It directs them to the digital store that has made the artificial ielligence age.
Future capability ”Buy for me»
It is still unclear how many users will be willing to try and trust artificial ielligence to buy. However, with this new technology, Amazon hopes to make the online shopping experience easier and faster. In the coming weeks and mohs, users’ response to this feature will be determined.
