Year 2 has been accompanied by a disappoiing start for Tesla. The company has faced a significa decline in sales in key global markets. Even the supply of cybercate has failed to preve demand for Tesla products. Sales data from various areas such as California, Europe and China confirms the dowrend of the company’s sales.
California, known as the largest electric car market in the United States, has dropped Tesla’s sales by 4.9 perce compared to the previous year. While the overall share of electric cars in the California market is consta and is 4.9 perce. Other brands active in the electric car market in the state have managed to increase their sales by 3.5 perce.
Model 2, Tesla’s best -selling product, has suffered the highest damage and its registration has been reduced by about 2.5 units compared to year 2. The Y Model has also been reduced by more than 2.5 units. Cyberrtrak, the first Tesla electric pickup, managed to become the best -selling electric pickup in California, but failed to meet expectations by registering only 2.5 units.
Tesla has also faced serious challenges in the European market. In Germany, one of the largest car markets in the world, Tesla’s sales in January reached only 2 perce. This sharp decline has led Tesla to lose its leading position in the German electric car market, and brands such as Volkswagen, BMW, Audi, as well as Chinese car companies were making a greater share of the market.
In France, the situation is the same, and Tesla’s sales declined by 5 % in January compared to the same period last year. Even in the UK as electric cars are on the rise, Tesla declined by 5 %. China, known as Tesla’s largest market and forming one -third of the company’s total worldwide sales, also saw a 4.9 perce decline in sales in January. This decrease is attributed to seasonal factors such as Chinese New Year holidays and production adjustme at Shanghai Gigafactor pla. However, the increase in competition by Chinese brands of electric cars has not been ineffective in the decline in sales.
Numerous factors have come together to reduce Tesla’s sales. The sharp rise in competition in the electric car market, both traditional automakers and by emerging Chinese manufacturers, has ended Tesla’s unrivaled domination. Also, Tesla’s absence in the growing sector of the three -row chassis is another reason for the company’s sales decline.
In Europe, the end of governme subsidies for electric cars in some couries has directly affected the decline in demand. In this regard, requests have been made to create a single EU subsidy program in order to tackle the import of Chinese electric cars.
Tesla’s shares after Trump’s victory saw a significa increase due to investors’ optimism about Ilan Musk’s close relations with Trump. Investors believed that Trump’s victory could benefit from supportive policies for the electric car industry and thus help Tesla’s growth.
However, with the release of sales reports that showed a significa decline, Tesla’s ascending trend has stopped. One of the most importa eves ahead of Tesla is the launch of the Revale Y model. The success of this product can help significaly improve sales of the company and restore investors’ trust. However, if consumers’ view of the Tesla brand remains negative, even a successful product such as the renovated Y model may not reverse the downward trend of its stock.
