Farewell to the IDRIVE button: BMW turns to touch and audio corol
After a long time, BMW removes the famous IDRIVE rotation button from its eertainme and eertainme system. The button, first iroduced in the Series 2 in year 2, became one of the promine features of the company’s cars, and many drivers recognized it as a symbol of BMW’s quality and innovation. But over time and the taste of users, the company has decided to take a new approach to designing its information and eertainme systems.
The main reason for this decision was the increasing tendency of drivers to use touch corols and disregard the IDRIVE button. With the expansion of the use of smartphones and tablets, users are increasingly familiar with touchpads and expect their cars to benefit from the technology. BMW surveys and data show that drivers prefer to ieract with their car’s information and eertainme system by touching the screen or voice commands and use less of the IDRIVE button.
The newer versions of IDrive (8, 4.3 and 2) have also gradually changed their user ierface to easier use of touch. These changes include the design of simpler menus, larger icons, and the ability to use touch movemes such as pulling and hitting. As a result, the use of the IDRIVE button for many users has become an additional and even annoying thing. Removing this button helps BMW design its software for only one type of corol (touch and audio). This will make the ierface easier, reduce the complexity of coding, and thus increase the speed and stability of the system. In addition, removing the IDRIVE button will also save on production costs and weight loss.
In addition to the IDrive button, the Gesture Corols have also been removed from the new BMW information and eertainme system. This type of corol, which depends on hand movemes for some functions such as sound adjustme or radio station change, has been abandoned due to low use. Many users saw this type of corol as unnecessary and even confusing and preferred to use more traditional methods such as touching the screen or using buttons on the steering wheel.
While some BMW fans will miss the IDRIVE button and see it as part of the brand’s ideity, this change reflects the company’s move towards new technologies and respond to users’ needs. By removing the IDRIVE button and motion corols, BMW has shown that it is ready to improve its information and eertainme systems by changing users’ tastes and technology developme and making the driving experience more enjoyable and easier for its customers.
