The Wired UK website reported that Apple is causing concern for a 111-year-old Swiss company called Fruit Union Suisse, which is the oldest and largest fruit retailer in Switzerland. The company uses an image of a red apple with the Swiss flag on top of it in its logo, but this logo may change thanks to Apple.
Apple is apparely seeking to copyright a real apple in Switzerland, and documes from the World Iellectual Property Office (WIPO) show that Apple has used this tactic in other parts of the world, and has been able to obtain its rights in couries such as Japan, Turkey and Armenia. Register your name. The company has also obtained the iellectual rights of a Granny Smith apple in Spain for use in its products and services.
Mr. Jimmy Mariéthoz, director of Fruit Union Suisse, said, “It is difficult for us to understand this issue, because Apple is not looking to protect the rights of their bitten apple, but their goal here is to obtain the rights of a real apple, which for us is something almost It is universal and should be free for everyone.”
Apple’s attempt to register the iellectual property rights of an apple in Switzerland began in 2017, and it filed an application with the Swiss Iellectual Property Office (IPI) for an image of a black and white Granny Smith apple. This company iends to use this image in its consumer electronic products. Of course, IPI has said that public images of apples are in the public domain.
Apple has filed an appeal against this decision in the Swiss courts, and this request only covers products for which Apple has failed to register the Apple trademark. Mariéthoz is very concerned about this, because Apple has been very aggressive and may change the court’s decision in favor of the company.
Apple is not the only company that has trademarked the names of common items. Microsoft has done this for Windows and Amazon has done this for Prime. However, a report shows that Apple has filed more copyright protection cases than Microsoft, Google, Facebook and Amazon combined. Now we have to see if this company succeeds in officially registering the image of an apple in Switzerland or not.
Source: PhoneAr
