03 February 1403 at 12:25
Instagram has started the competition to attract Tik Tok coe creators by giving away millions of prizes. With this strategy, the platform hopes to attract tickers and increase its popularity.
The Instagram social network has taken advaage of the opportunity to attract coe creators after the temporary removal of Tik Tok from application stores and Trump’s insistence to sell or ban Tik Tok in America.
Instagram million rewards for coe creators
The platform encourages creators to publish their Reels exclusively on Instagram by offering cash rewards. According to reports, these bonuses range from $10,000 to $50,000 per moh. In corast, coe creators are required to publish their short videos first on Instagram and then share them on other platforms such as TikTok.
In the past, Meta had increased the rewards paid to coe creators to compete with Tik Tok, but apparely this costly policy did not last long. In 2021, Instagram launched the Rails Rewards program to deal with the growing competition in the short video space. However, from 2022 onwards, coe creators reported a significa reduction in these rewards uil eveually, the program was completely shut down in 2023.
This news is published while Tik Tok is facing legal challenges in America. The platform has been blocked in the coury since January 19 due to federal laws prohibiting the sale or ban of the app in the United States. Although access to the platform has been restored since Sunday, it is still not available in app stores. Donald Trump, the new preside of the United States, has postponed the implemeation of the Tik Tok ban by issuing an executive order.
In the past week, Instagram has iroduced new features that seem to be aimed at attracting coe creators from TikTok. One of them is changing the shape of the profiles from square to rectangular, giving them a look similar to competing platforms. In addition, Instagram has increased the maximum length of reels from the curre state to three minutes to allow coe creators to produce longer videos. Instagram CEO Adam Moussari has also announced the developme of a new video editing app called Edit, which will compete directly with Capcut, the video editing app owned by TikTok’s pare company, ByteDance.
Despite all efforts, the attraction of coe creators from Tik Tok may not be fully realized. Some of these people are unhappy with Meta’s changing approach to coe verification and new policies apparely designed to please the new administration.
