The news of a model and artificial ielligence influencer earning thousands of dollars from advertising coracts has blown up social networks these days.
This artificial ielligence model and influencer is called “Aitana Lopez”; Aitana was iroduced a year ago and now has more than 330,000 followers on Instagram and has become one of the most popular models among the new wave of AI-realistic influencers. This artificial ielligence model and influencer is in her tweies and is iroduced as a person who is ierested in fitness and health and has a perfect body like Hollywood stars.
Critics are concerned about Aitana’s message for young girls
However, the presence of this model in social networks and its popularity have caused the concern of critics; Especially the fact that Aitana promotes sports brands and food supplemes that actually do not exist.
Cloles Agency is the creator of Aitana; The company started working with generative artificial ielligence with the aim of gaining more corol over its advertising models.
“Sofia Novales”, one of the officials of this company, says: “We try to make the result of our work look like real influencers. Now we take a picture of myself and then replace it with artificial ielligence. We have to play with light and shadows a little to make it look as real as possible.”
In the studio, the designers show how easy it is to place Aitana in differe scenes. With a few clicks, they delete Sofia’s image and ask the AI image generator to add Aitana to the image. Seconds later, the computer program creates about a dozen differe images of Aitana in differe poses and clothes.
Regarding the success of this artificial ielligence model, Sofia says: “Aitana’s success is not only related to her realistic images, but also to stories and texts. All these things make Aitana look like a real influencer with a stylish and luxurious lifestyle.
The images created by this company are not published separately with artificial ielligence tag; But according to the rules of Instagram, its user accou has been iroduced as an artificial ielligence.
With the beginning of this wave, influencers and other artificial ielligence models have also been created on Instagram. Artificial ielligence image generators can create any image the user was with a few simple seences.
Many of these models are designed for a male audience and the images of women in them are highly sexualized. Some critics, such as Danny Mercer, an active American influencer, say these models send a bad message to young boys and girls.
According to Mercer, with the proliferation of AI models and influencers, big problems are emerging. According to him, they create an unrealistic standard of beauty that looks so real that many people who follow them, especially teenagers and teenage girls, do not realize that these models are not real.
Aitana’s creators have also designed advertisemes with the model for sports and nutritional suppleme brands, in which she is seen posing in gyms.
When asked if it is morally wrong to pretend that Aitana goes to the gym and corols her diet to have such a body, Clueless Agency said: “This type of coe is differe from the unrealistic and idealized represeation of influencers. “Real Instagram doesn’t use filters or retouching techniques.”
“If you compare Aitana to other influencers, you’ll see that she looks just like everyone else,” says Sofia Novales.
