OpenAI’s CFO says the company is evaluating the idea of displaying ads on ChatGPT. This idea has been proposed while “Sam Altman”, the CEO of the company, has previously said that he is not ierested in advertising in general and will use this mechanism as a last resort.
Sarah Fryer, OpenAI’s chief financial officer, told the Financial Times that the company is exploring the idea of using an advertising business model. The creator of ChatGPT will apparely be “thoughtful” about where and when ads are displayed if this model is implemeed.
Fryer has also emphasized in another stateme that the company currely has no active plans to pursue an advertising business model. But all in all, OpenAI seems to be on board with the idea, and maybe eveually moving toward it.
Ads may find their way io ChatGPT
The Financial Times says that OpenAI recely hired Shivakumar Venkataraman, who used to work at Google, and who could greatly coribute to the company’s advertising plans.
The creator of ChatGPT has so far used a subscription sales model to monetize its productive AI tools. But the cost of making and preseing these models is very high and an importa part of the capital of this company is provided by investors. However, sooner or later OpenAI will have to think about making bigger revenues from its products, and advertising can create a dece revenue stream for them.
However, Sam Altman is not a fan of showing ads. Asked recely at Harvard Business School if OpenAI would use ad serving to make its products more widely available, he said that would be their last resort. “I’m not saying that OpenAI will never consider serving ads, but I’m not io ads in general, and I think that ads plus AI would be an annoying idea for me,” he explained.
