Coca-Cola released new ads using artificial ielligence; Coca-Cola shared these ads on social networks; But it met with differe and ieresting reactions.
Coca-Cola’s new ads have been produced using artificial ielligence, as a result of its collaboration with 3 artificial ielligence studios Wild Card, Silverside AI and Secret Level; The meioned studios have created these ads using artificial ielligence models and Luma, Leonardo, Runway and Kling services; But the videos produced by these models show the weaknesses and limitations of the curre video production models.
One of the company’s promotional videos received a lot of reactions, a video that consists of a quick moage of very short clips and several vehicles and close-ups of smiling faces; This video ad is Coca-Cola’s attempt to pay homage to one of the company’s iconic and old Christmas ads from 1995 called “Holidays are Coming”.
The similarities between the new AI version of this ad and the old version are the red trucks decorated with Christmas lights and the image of Saa Claus, and we see a close-up of some happy, smiling faces that are shown very quickly.
However, corary to the idea of ​​Coca-Cola, this ad has been met with differe and rather critical reactions; Many experts in the field of film and television have declared that they were not influenced by this advertiseme, and many considered artificial ielligence technology to be the cause of weakening the workforce and destroying jobs.
One of the people who criticized the Coca-Cola advertiseme was Alex Hirsch, the creator of the Gravity Falls animation; He wrote in a post: “Coca-Cola is red; Because it was made from the blood of unemployed artists.
In the meaime, another user criticized Coca-Cola: “It is always going to be used like this (artificial ielligence). “This technology is a way for super-rich executives to add a few million more to their annual bonuses by eliminating creative teams eirely.”
