In the third Rasta exhibition, “Mehdi Zare”, a professor at the Research Institute of Seismology and Earthquake Engineering and a member of the Academy of Sciences, discussed the role of artificial ielligence in promoting science through the media in his speech. Zare emphasized: “Promoting science means transferring scieific knowledge to the general society and improving people’s scieific literacy, and this process is of great importance. He added that scieific knowledge not only helps to better understand the surrounding world, but also lays the foundation for informed and responsible decisions in people’s daily lives.
Referring to the key role of the media in this process, Zare said: “The media acts as a bridge between the scieific community and the general public and can transform complex scieific achievemes io a simple and understandable language that can be used with the emergence of new technologies such as artificial ielligence. The methods of promoting science have also undergone many changes.
The role of artificial ielligence in promoting science
Artificial ielligence with its capabilities in data processing, coe analysis and creating iellige ieractions can effectively play a role in promoting science. Zare poied to the production of ieractive coe as one of the main advaages of artificial ielligence in this field and explained: “Chatbots and iellige assistas can communicate with the audience and answer their scieific questions. These iellige ieractions allow people to access scieific information more directly and more quickly, as well as to adjust their learning according to their needs and level of understanding.
Zare also poied out: “Artificial ielligence can help simplify scieific data. He explained that many scieific concepts are expressed in the form of complex and numerical data that cannot be understood by the general public. Using artificial ielligence, these data can be transformed io understandable and attractive images. This data visualization not only preses information in a more attractive way, but also makes the audience better understand and relate to scieific concepts.
Challenges and limitations
Although artificial ielligence is a powerful tool, Zare emphasized, the technology has limitations. One of these limitations is its dependence on data. He stated: “Artificial ielligence can only work well if the data it is given is accurate and complete. AI outputs will be equally invalid if the data is incorrect or incomplete. This becomes especially importa in scieific matters because small errors in the data can lead to the dissemination of false and misleading information.
Zare also considered one of the ethical challenges in the use of artificial ielligence in scieific media to be the issue of iellectual property and authorship rights. He noted: “If authors use artificial ielligence to write scieific articles, questions about their property rights and scieific credibility will arise. These issues show the need to create appropriate ethical standards and laws for the use of artificial ielligence in the field of science promotion.
Poteials of artificial ielligence in media
With all these cases, Zare emphasized: “The use of artificial ielligence in scieific media has couless poteials. This technology can help speed up the process of science promotion and improve the quality of scieific knowledge transfer. However, there is a need for the media and scieists to carefully use this technology and always consider its challenges and limitations.
At the end of his speech, Zare emphasized this poi: “The future of science promotion using artificial ielligence is highly depende on how this technology is managed. If we can use artificial ielligence in a logical and principled way, we can help increase the speed and efficiency in the transfer of scieific knowledge and create a society with a higher level of scieific literacy. “Promoting science with the help of artificial ielligence can become one of the key tools for scieific and cultural developme in today’s world,” Zare said.
This speech not only explained the role of artificial ielligence in promoting science, but also examined the challenges and opportunities facing this technology and poied out the importance of its ethical and effective manageme.




