Just last week, Scarlett Johansson, the famous Hollywood actress, announced that she plans to sue the developer of an artificial ielligence app for using her name and face in an online ad. Now Brian Cox, the Scottish star of Succession, has spoken about artificial ielligence.
In his ierview with Sky News England, Cox said that using artificial ielligence to create a digital version of an actor and use it forever is “ideity theft” and should be considered as a “human rights issue”.
He said:
“It hasn’t kept me up at night, but I’m worried about it and I wa it fixed. I think artificial ielligence is a human rights issue. It’s actually ideity theft and it’s very common now.”
Cox also expressed his concern especially for young actors; He feels they are more vulnerable to exploitation by producers:
“Younger actors are in situations where they’re told to do this and not to do that, but at the time they don’t know what they’re doing.”
Actors vs AI
Actors in the US have been on strike for more than 100 days over their pay and working conditions (including measures to protect them from artificial ielligence). They see their profession as particularly vulnerable to new technologies; Including artificial ielligence that can accurately simulate their facial expressions, body movemes and voices.
In addition to Scarlett Johansson, the actress of the Avengers movies that we meioned at the beginning of the article, other famous actors such as “Tom Hanks”, “Tom Cruise” and “Keanu Reeves” have also become the subject of illegal deepfakes.
Simultaneously with the publication of these reports, the first iernational artificial ielligence summit was held in London a few days ago, where the heads of 28 couries discussed the dangers of this technology.
