rebranding; Trump’s new tool from Epstein to Venezuela
Amid political pressures and domestic challenges, the US president has increasingly turned to “rebranding” or renaming his controversial policies to create new narratives of his performance.
According to RCO News Agency, in an article, the American media examines the increasing reliance of “Donald Trump” on “re-branding” or so-called “rebranding” as a political tool; The tool that Trump has chosen to deal with the increasing pressures and numerous policy challenges.
“CNN” News channel emphasizes in this report that Trump, in the face of widespread pressure, has turned to changing names and redefining controversial policies more than before. According to this network, after drawing attention again to the emails related to the sex scandal of “Jeffrey Epstein” in which Trump’s name is also seen, the President of the United States has asked the Attorney General “Pam Bundy” to investigate the Democrats whose names like him were mentioned in these emails. Based on this analysis, Trump is now calling this the “Epstein hoax” to change public perception.
CNN’s analysis shows that this pattern of rebranding has also spread to the areas of national security and immigration. According to this network, US Secretary of War Pete Hegst has redefined a controversial military intervention in the Caribbean with the new name “Southern Spear”. At the same time, US Homeland Security Secretary Christy Noem unveiled “Operation Dirty Man” in which the Immigration and Customs Enforcement announced the deportation of former sex offenders in Florida. This action was taken the same week that an American judge ordered the release of hundreds of people detained in extrajudicial immigration raids.
On economic issues, particularly the “purchasing power” crisis, CNN says Trump is trying to pass off his policies as spending cuts, while his tariffs are likely to raise prices and the Republican tax cuts mainly benefit the wealthy.
CNN continues to focus on Trump’s policy towards Venezuela; Where Trump has made the most efforts to redefine narratives and reality. According to this network, the Pentagon has so far targeted 80 people for alleged drug trafficking in the Caribbean Sea and the Pacific Ocean without obtaining the authorization of Congress. The administration touts the move as protecting Americans from “drug terrorists,” but CNN, citing a Reuters poll, says the policy is unpopular with the American public. Hegst has dubbed the approach “Operation Southern Spear,” while retired military analyst Mike Lyons calls it simply a renaming of an older operation.
According to CNN, Pentagon officials have also presented Trump with options for military operations inside Venezuela. Don Bacon, a Republican representative and Air Force veteran, has emphasized that the president must explain the necessity of military action to the people and, when necessary, obtain the authorization of Congress; Something that has not been done so far regarding attacks against suspected boats or Venezuela.
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