What was the secret of the defeat of this star team?

According to Isna, in an article pointing to the futility of prominent celebrities’ support for “Kamala Harris” in the 2024 US presidential election, the British media explained the reasons for the inability of these stars to attract enough votes for the Democratic candidate.

According to the Guardian newspaper, “Oprah Winfrey”, “George Clooney”, “Leonardo DiCaprio”, “Taylor Swift”, “Bruce Springsteen” and many others; It’s hard not to confuse the list of celebrities who supported Harris with the list of celebrities who appear at events like the Academy Awards.

These are just some of the celebrities who have backed Kamala Harris’ failed bid for the White House, making it one of the most star-studded political campaigns in US history. Taylor Swift, who has been a staunch supporter of Harris, is America’s biggest and most popular star right now.

Analysts have focused much of their criticism on celebrities when examining the reasons for Harris’ election loss. It is a question that maybe the shine of the glamorous life of these stars in the eyes of the voters has distanced the Harris campaign from the concerns of the ordinary people of America, especially in the economic field that has suffered a lot from inflation. According to the Guardian, it may be a lot simpler than that: “Maybe the era of celebrity endorsements is over.”

The Harris campaign took full advantage of celebrity power. Just one day before the election, Lady Gaga, Winfrey, Ricky Martin and the Roots performed on the steps of the Philadelphia Museum of Art in support of Harris and to encourage citizens to vote.

From “Beyoncé” and “Jennifer Lopez” to George Clooney, “Katy Perry”, “Jon Bon Jovi” and “Cardi B”, they all did their best for Harris’ victory and were active in the Democratic campaign.

The shine of the stars caught the eyes of the voters of the lower classes

According to the Guardian, Democratic Party officials are now beginning to think that relying on mega-celebrity endorsements and high-profile stars may be a sign of losing working-class voters, especially since leaked campaign finance documents show Harris spent heavily on the campaign. The stars have done.

Trump’s campaign has become known in the minds of voters for its celebrity feuds, as many singers and musicians have sued Trump over the use of their songs at rallies. On election night, Trump told a crowd in Pittsburgh, “We don’t need stars, because we have politics.” He then criticized Beyoncé for refusing to sing her songs at one of Harris’ campaign rallies, saying the American singer was only there for the money.

The result of the 2024 US presidential election has revived the issue of entertainment world figures and stars entering the political arena and its possible consequences, and has questioned the notion of the positive role of these people in attracting the support of young voters. Turnout among 18-29-year-olds in the 2024 US election has dropped, and even some young women voted for Trump despite Harris.

Hank Shinkoff, a Democratic consultant, says the inability of celebrities to defeat Trump was because no one was capable. He says the Harris campaign was flawed from the start because it was run by the superpowers of the world of politics and industry, who saw no consequences for their failures. “Celebrities don’t make people feel anything,” he says. “They only make the ceremonies glamorous and do not fulfill the basic need of the people, which is politics and direction.”

Syracuse University music professor Andy Gershon also says that another reason for the inability of celebrities to sway the American vote is that they are used in the wrong places and events, as well as their comments on issues such as the economy, areas where these stars have opinions. It has no credit.

He also said that it would have been better if these stars had performed in places other than the candidates’ campaign sites: “Celebrities appeared at rallies that were full of people who already intended to vote for him (Harris).”

Basically, help comes from celebrities?

Many analysts also pointed to Harris’ presence on the cover of “Vogue” magazine and said actions like this made Harris further distance himself from the lifestyle of ordinary voters. “While fashion can be a universal language, it’s not always well-understood in politics, especially for a candidate who claims to understand the economic pain of many Americans,” wrote New York Times fashion critic Vanessa Friedman.

The English media pointed out that Harris cannot be blamed for grabbing all the possible ways to get votes, emphasizing that the main question is whether the presence of celebrities can fundamentally change the political orientations of voters.

According to the Guardian, while the Harris campaign used celebrities to attract votes, the campaign of his Republican rival made Trump himself the main star of the campaign, turning to podcasters and martial arts stars to reach a wide range of people. .

According to the report, Harris and his allies simply couldn’t compete with Trump, whose TV-show stardom and two failed assassination attempts had made him a popular candidate.

“Celebrity endorsements can make people buy shoes and perfumes or influence their hairstyles, but when it comes to changing people’s opinion about politics,” says Robert Thomson, director of a research center on public culture and television. Regarding the president of the United States, in an election that has been in different directions for the past eight years, celebrities have no power.”

“In fact, a celebrity’s endorsement of a politician is more likely to change people’s opinion of that celebrity than it is to change people’s opinion of that politician,” he says.

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