Mercedes new concept; When camping becomes luxurious and pink!

In 2025, a bold and conceptual design of the Mercedes-Benz CLA (CLA) was shown, which can turn the dream of lovers of “glamping” or luxury camping into reality. This concept car, created by the Swedish designer Gustaf Westman, offers a new definition of traveling and staying in nature with its pastel pink color and unique features. (yankodesign)

Photographer: Unknown / www.yankodesign.com

Although this pink Mercedes-Benz CLA is currently only a concept and not available to buy or drive, it depicts some creative ideas for the future of summer travel. Westman’s goal with this design is to combine fantasy aesthetics with practical features for those who like to experience outdoor living in comfort and style. Its soft pink color, along with the soft and more voluminous design of the body, has given the car a nostalgic and sincere feeling.

This concept is designed in detail for nature lovers. In the rear part of the car, a folding picnic table with benches is installed, which quickly provides a space for dining in the open air. Clever drink holders and a domed roof tent promise cozy nights under the stars. These features turn the car into a luxury mobile home.

The Westman idea is complemented by a full range of camping accessories, all coordinated with the vehicle’s design. The set includes star-shaped plates, a hot dog tray, and a backpack that turns into a picnic mat. All these devices are designed with the same special pink color to create a unified and enjoyable visual experience.

The pink Mercedes-Benz CLA concept shows how vehicles in the future can be not only a means of travel, but also a part of a comfortable and creative life experience in nature. This design is a reminder that great ideas often start with a dream and the best journeys are sparked by imagination.

Photographer: Unknown / www.yankodesign.com

Would you like to travel with such a car? Share your thoughts with us and other Kojaro readers.

Cover photo source: www.yankodesign.com Photographer: Unknown