Travel is no longer limited to metal and glass cars. Toyota’s design studio has presented a radical and exciting definition of adventure with the unveiling of its new concept called “ROX”. This car, built on the basis of the legendary Land Cruiser, by removing all physical barriers such as windows and body pillars, leaves passengers in the arms of nature; An experience similar to a mountain hike on four wheels. (Yanko Design)
Photographer: Unknown / Yanko Design
The main design philosophy of Rocks is to intelligently remove unnecessary elements to immerse yourself in the environment. In this concept, the skeletal doors retain only the essential structure, and the rear pillars of the car have either been removed or halved. The metal roof has been replaced by a canvas and sliding canopy, which can be completely folded when not needed. With this, the designers have turned elements such as wind, sunlight and the sound of nature into an active part of the car design.

Photographer: Unknown / Yanko Design
Attention to application is the turning point of Rocks design. The seats are covered in weather-resistant fabric, similar to technical mountaineering gear, and the floor is made with a rubberized material that washes off easily after a muddy adventure. One of the most attractive features of Rocks is its cargo door, which is no longer a simple door; Rather, it becomes a “porch” for sitting, watching the stars or brewing coffee in nature. This change of use removes the boundary between the car and the shelter.

Photographer: Unknown / Yanko Design
With a higher height and wider wheels than the standard Land Cruiser, Rocks creates a special feeling in the passengers. The driving force of this car is provided by a 2.4-liter turbocharged iForce engine with 278 horsepower, whose torque is optimized for precise control on technical off-road tracks.

Photographer: Unknown / Yanko Design
Maybe Toyota Rocks will never reach the production line with this shape and image; But it is a complete and powerful example; An example that reminds us that true adventure does not depend on the type of equipment; Rather, it depends on direct experience and reconnection with the surrounding environment. In an age where cars are becoming digital cocoons, Rocks is a bold invitation to break out of this cocoon and touch reality again.


What is your experience of off-road trips? Can such a car double the pleasure of adventure? Share your comments with us and other Kojaro users.
Cover photo source: Yanko Design Photographer: Unknown
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