Pette Travel Agency has launched a new environmental campaign in Tehran; The presence has been formed when many brands have stopped or postponed their environmental activities in recent weeks. This is a sign of choosing a different and bold way in the space that has a large part of environmental advertising.
Pette’s new campaign, with a comprehensive and planned approach, is trying to redefine the relationship between the brand and the audience and give an experience beyond a regular advertising message. Pate, formed from the heart of Iranicart and pursue its path to the tourism industry, relying on its infrastructure and experience, has provided a new picture of travel by using words that resemble travel evidence.
Pate’s goal is not merely a logo or promotional message; The campaign tries to bring a tangible sense of travel in the minds of the passers -by. Seeing each painting, the audience unconsciously remembers its travel experiences or dreams of a new destination. This “grabbing” is the point that transforms the advertising from a simple message into an emotional, yet conscious experience.
This presence in the urban space is part of Pete’s strategic return to active relationship with customers and the community. In the days when hope, dynamics, and continuity of brand relationship with the audience have doubled, Pete has shown that environmental advertising can become an opportunity to create a moment to stop in everyday crowd; A moment when the spark of the decision on a real journey will clarify in mind.
Pette has shown that environmental advertising can go beyond seen; An opportunity to create moments of pause, attention and direct communication in the heart of the city, which remained not only at the level, but in the mind and experience of the audience.
Pette makes travel route easier and more enjoyable by providing services such as buying airline tickets, booking domestic and foreign tours and other tourism services.
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