The 18th Tehran Tourism Exhibition ended after four days; An exhibition that sought hope for the industry in the days of the day.
The Tehran Tourism Exhibition ended in the eighteenth period, with economic problems more shadow these days. Iran’s tourism has not been in good shape for a long time, and now the economic challenges of the fragile market of this industry have affected. Iranian tourism, along with economic challenges, also affects the status of international relations, and these days activists in this field look at the future of the industry.
The Tehran Tourism Exhibition is still facing the challenge of the philosophy of the holding after eighteen periods. It is unclear if the exhibition is an opportunity for marketing, synergy and experience of experience between activists from different tourism sectors, or the spectacular Eid arena of government managers and recreational exhibitions for the public audience. Such a situation has led to prominent tourism activists in the private sector for years to draw a line and not be interested in attending it.
Renowned gaps and freshmen experience
The important names of the private sector of the tourism sector were absent in the 18th period, many of which have been in the exhibition for many years and are reluctant to participate in the tourism fair. In the absence of companies that have a major share of the tourism market, new names are trying to gauge the market and the impact of the exhibition by attending the exhibition. As the audience of the travel under the shadow of economic challenges has changed seriously, it seems that the participants of the exhibition have changed, and many of the great tourism players in the exhibition are still empty.
This year’s exhibition booths had little visual appeal, and many provinces had used their usual booths to provide only space for their managers. The booth of the Iranian Automotive Center, using three classic cars and the Abbasabad Cultural Board of Tehran, with the video of its sky dome, was among the impressive booths of the event. The Jundishapur Museum of Business History in the Fars Province booth also produced an ancient trench for children and was welcomed by children. The birdwatching booth was also welcomed by this year’s exhibition.
Zivar was on screen at the exhibition
One of the different events of this period was the screening of a movie at the Tehran Tourism Exhibition. The film, made in the village of Zivar, in the area of Huraman’s globalized cultural landscape, was released on the sidelines of the Tourism Exhibition. The film is made with native actors and is made on the bed of a romantic drama and is trying to introduce the village of Zivar.
Specialized meetings on the sidelines of the exhibition
The specialized meetings of the Tourism Exhibition in the 18th period focused on examining the challenges in various fields. This part of the exhibition, which has its own audience, was also discovered this year, and several review panels were held with the participation of experts in various fields. Pathology and Tourism Training Challenges, Travel Companies, Hotels, Tourism Resorts and Tourism Guides, Birding and its Role in Sustainable Development, Tourism Starts, Child Tourism, Hotel Boutique Launch and Boutique Management, Travel Journalism, Investment Challenges and Financing Projects Travel destinations and museums as an identity place were part of the specialized meetings held at the Tourism Exhibition.
Foreigners limited but consistent
This year, limited countries participated in the International Exhibition of Tourism. Given the country’s situation, the Ministry of Tourism officials are trying to change the market for tourism and focus on the entry of tourists from neighboring countries and the region. However, there was no news of the presence of many of these countries, especially the Arab Gulf countries. Tajikistan recently canceled the event with Iran, which was one of the most popular booths in the foreign countries. Russia, which is also attracting significant travelers from Iran these days, was one of the international booths.

Boon
Performing local music and setting up a variety of feed sales booths in the open area of the exhibition is one of the public attractions of the Tehran Tourism Exhibition. The attraction that the tourism activists present at the exhibition have been criticizing for years. Critics of the highlight of this part of the exhibition have been overwhelmed by the original text, and have been calling for music to prevent music in the exhibition halls for years. Despite the promises of the organizers every year, music was also in the halls this year, and the crowd and continuous noise criticized some attendees at the exhibition. The local feed section was also held with black tents on the sidelines of one of the exhibition halls and had a large audience. Also, the music scene of the ethnicity, which hosted various bands of ethnic music during the day, had a wide audience.
Achievement from the number of visitors!
The Ministry of Cultural Heritage, Tourism and Handicrafts has a serious interest in providing statistics. Tourism activists have been doubting the number of tourists in the country for many years, and many have not documented this statistics. The ministry’s statistical games have now reached the number of Iranian records and positions in the world, numbers that have no documentation. Under such circumstances, an exhibition, which was supposed to have the entire international exhibition space but limited to five halls, was seen as a visit by the ministry. According to the Department of Tourism, 6,000 people visited the Tehran Tourism Exhibition. The ATM Tourism Exhibition, which is held annually in Dubai, hosted 6,000 visitors in the year 9 with 2 countries and 2 booths. Visitors who have been identified on the basis of input cards and their entry and exit to various sections of the exhibition are cited every day. A review of these statistics shows that the impact of a tourism fair has no direct communication with the number of visitors.
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