Investigating the Role of Influencers and Blogs in Tourism Development; This is the edge of a razor!

The market is the activity of influential social networks in the field of hot tourism. An unstable number of people intended to introduce Iran’s attractions with the aim of earning money from advertising and creating free travel for themselves, and thousands of content on the introduction days are being published.

The activities of tourism bloggers, of course, have had a lot of time in recent years, from burning a historic tower in Gilan to film to move a blogger to moving cultural remnants in an ancient site unnecessary in Sistan and Baluchistan, and most importantly the risks of some activities, including some activities, including some activities, including some activities. Celebrating color in nature has been some of these people’s actions. Many activists in the field consider their influence to be visited and followers and are unaware of the positive and negative effects of their actions.

On the other hand, a number of travel bloggers who previously have been a tourist guide or tourism -related disciplines fill the vacancy of high influences, and always introduce and introduce their audiences to various attractions of Iran, in the development of development. Tourism is walking. The government approach to the activities of the bloggers was also changed with the presence of Ezzatollah Zarghami in the Ministry of Tourism, and the ministry provided some access and space for some of these blogs. The use of prominent figures in the field of tourism went so far as Ezat Zarghami invited Sadegh Baqi to the tourism fair. Sadegh Boqi, who has become a very famous face in Rasht market, is traveling to Dubai these days in the UAE.

The coefficient of influence and activity of the travel area bloggers and the impact of tourism affairs in the field of tourism have led some private tourism sector activists to discuss the situation with its activists. Meeting for the Role of Influencers and Blogs of Tourism in the Development of the Industry with the participation of the Director General of the Ministry of Heritage and Tourism, Yavar Abiri, Head of the country’s eco -tourism community, Rahmatullah Rafiei, head of Iranian travel associations, Mohsen Haji Saeed Qaderi, CEO of Zivar Tourism Company.

At the meeting, some tourism influencers and bloggers expressed their concerns. Recognizing the activity of bloggers in the field of tourism, recognizing content production platforms on social networks, and supporting people active in this area were part of the demands of these activists.

What are the advantages and disadvantages of travel bloggers?

Travel bloggers operate in different areas these days; For example, some of them targeted a specific area of ​​tourism to produce and produce content. Although the specific coordinates of tourism make it easier for the bloggers to operate in this area, they also face problems; Some of their activities also cause problems for different sectors of tourism and heritage. Travel bloggers play an important role in tourism advertising these days, an important area that the world’s main tourism markets pay special attention to, but the situation in Iran is different. Mohsen Ghaderi, CEO of Zivar Tourism Company, said at a meeting of the role of influenza and travel bloggers in tourism development:

Since tourism sales through virtual networks and phones, the role of influencers and travel bloggers has become of particular importance. Some tourism offices see bloggers in front of them, but we need to know the world and the tourism market has changed.

He pointed to the efforts of different countries to use bloggers in tourism development, adding:

The UAE has become a paradise of travel ballars. There are more than 6,000 bloggers in Dubai only, part of which are supported by the government and are turning the city into a global destination. We need to know that travel bloggers have a special role all over the world, and governments have a supportive role.

The conflict of the activity of some bloggers with the business areas is more likely to be seen by industry activists. While many tourist guides are dealing with job problems these days, some virtual network activists have also entered the field of tours due to the number of their followers and without the necessary experience and experience. Returning to conflict this activity in the economic field, such processes will lead to more future accidents. Qaderi also pointed to the problems and conflicts in this regard and said:

Some blogs are only present in the field of introduction, but some have their own product. It is discussed in the field of tourism on what circumstances a blogging can be held.

The manager of Zivar Tourism Company addressed the ignorant sectors in this area and stated:

We do not have the entrance to tourism in the country, and such an important part is ignored. Even areas such as health and treatment tourism have a pristine environment for the presence of bloggers, and this activity can lead to tourists entering the country.

There is a suitable license for the activity of bloggers

One of the problems that tourism bloggers are concerned about is their lack of formality. However, some activists in the field see this as a privilege of their activity and believe that creating space to formulate the work of bloggers will be at their disadvantage. However, feathers, Joanfan, Director General of Tourism Supervision of the Ministry of Heritage and Tourism, who was present as a representative of the public sector, said about the official activity of the bloggers:

A license as a certificate of activity in virtual business that is legally and legally issued. Some activists received the license, but in the field of tourism it has not been considered.

Janafshan, on the other hand, emphasized the role of travel bloggers and pointed out the need for their training:

The Ministry of Tourism is seeking to boost domestic tourism and increase tourists’ entry into Iran. The ministry that has pledged to increase the number of tourists to 5 million in the next five years. We must be obliged to teach tourism bloggers. This area of ​​education should be provided to reduce negative consequences.

The real image of Iran in the blogge frame

Mohsen Haji Saeed, the Association of Professional Associations and the Association of Iranian Tourism Guides Associations, also suggested that there were some criticisms of tourism blogger activities:

The current situation is better for your activity. Your effectiveness is to be inappropriate, you show a better picture of real Iran. The formation of an NGO institution or trade union can help you follow your demands.

The necessity of using the capacity of influential faces in the field of tourism is felt, but the consequences of their unstable presence in a multiple risks should also be taken into account. The activity of bloggers and influenza in the tourism field is like the edge of a razor, it can have positive fruits, and on the other hand has irreparable negative effects.