American Express published its list of 10 most popular destinations in 2025.
American Express Company has published the list of popular tourist destinations in 2025. The information in this list is focused on top destinations for Generation Z and is prepared based on the company’s reservations and information from travel advisors.
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Brisbane, Australia
What are the 10 most popular destinations in 2025?
Brisbane, Australia: The area is sandwiched between sunny beaches and is known for its fine museums, nightlife and thriving restaurants.
Brittany, France: The area is also famous for its beach and has miles of coastal walking trails.
Franschhoek, South Africa: This area is located in Windelted Cape and is famous for its drinks and farm restaurants.
Samui Island, Thailand: Traveling to this island has become a trend with the White Lotus series, and it is famous among tourists for its lush forests, white sand beaches, and clear waters.
Macau, China: The city is famous for its entertainment, but fusion cuisine and a UNESCO historical site make it popular.
Samui Island, Thailand
Moab, Utah: It’s a great starting point to experience the American Southwest. Moab is the best choice for boating, biking and hiking in beautiful red rock landscapes.
Nikko, Japan: A peaceful mountain destination in Japan’s Tochigi Prefecture, Nikko is brimming with cultural treasures and natural beauty.
Paros, Greece: It is known for its relaxing atmosphere. This Greek island has dramatic landscapes such as rocky beaches and sea caves.
Sao Paulo, Brazil: One of the cultural and multi-ethnic powerhouses of South America, São Paulo boasts a rich architectural heritage, world-class museums and fascinating street art.
Sun Valley, Idaho: A destination that is more secluded than other ski destinations in the American West and is now on the way to become a trend for travel.
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