$75 million domain was free; When Lambo.com got to Lamborghini

The dispute over the Lambo.com domain began like many Internet domain disputes; An Arizona man hoping to find digital gold bought the domain for $10,000 and spent years trying to sell it at sky-high prices, to the point where he put a $75 million tag on it. But eventually the case went to federal court and the judge ruled that he had no rights to the name and the domain was transferred to Lamborghini at no cost.

Attempting to sell 75 million dollars that did not go anywhere

Most domain disputes never make headlines, but this one was an exception. After buying Lambo.com in 2018, Richard Blair spent years trying to make a profit. When the case reached the judge, the result was clear, he had no legal claim to the name.

It all started in 2018, when Richard Blair bought the Lambo.com domain and immediately started calling himself “Lambo” online. He never turned the domain into anything meaningful; All he did was put increasing prices for the sale: first 1.1 million, then 1.5 million, then 3.3 million, 12 million, 50 million euros, and finally 75 million dollars. According to reports, there were several offers to buy the domain, but Blair declined any of them. Imagine if he just sold it, he could retire with a rare Lamborghini and enough money.

The case reached WIPO

By 2022, Lamborghini couldn’t take it anymore. The company filed a complaint with the World Intellectual Property Organization (WIPO) under the Domain Dispute Resolution Policy (UDRP), arguing that Blair purchased the domain with the intention of misusing and profiting from their trademark. The WIPO panel agreed with this argument and ordered the transfer of the domain to Lamborghini. Blair could have accepted the verdict, but instead pursued his case in court.

Blair’s lawsuit in the US District Court in Arizona sought to overturn the WIPO decision. He claimed that “Lambo” has a personal meaning for him and is actually derived from the word lamb, not Lamborghini. The court did not accept this argument, particularly after examining his online conduct and his written statements defending the Lambo.com brand.

The available evidence showed:

• He named his domain “Lambo” only after buying it.
• It has never used “Lambo” as a trademark or business identity.
• has used the domain to attack Lamborghini and threaten legal cases.
• Tried to sell domains for astronomical prices without actually setting up a website or business.

WIPO described this case as a classic example of cybersquatting, and the US District Court confirmed the same opinion and dismissed Blair’s complaint.

Why the free domain came to Lamborghini

The court found that Blair was neither a true fan nor a small business owner taking on an industrial giant; He was trying to capitalize on the prestige of the Lamborghini brand and acquire a domain close to the trademark at a staggering price. Under the principles of the UDRP and the US Trademark Act, this domain registration is considered bad faith.

The key points of the ruling were:

• Blair had no right or legitimate interest in the name.
• The increase in domain prices indicated the intention to sell at an unrealistic value associated with the Lamborghini brand.
• It had not provided any evidence of actual use, business plan or legitimate purpose.
• His online statements have called his credibility into question.

When the judge upheld WIPO’s decision, Lamborghini didn’t pay a single dollar. The domain was transferred for free, leaving Blair with legal fees and an initial loss of $10,000. Some reports suggest that the court also ordered Blair to receive a portion of Lamborghini’s legal fees.

The Lambo.com case is a clear example of how a digital gamble can turn into a legal disaster. With years of unrealistic list prices and no legal claim, the verdict was inevitable: bad faith and no financial gain. Lamborghini acquired the domain without paying a single dollar, and this is a bitter lesson for domain and digital trademark activists.