Why does Lamborghini continue to build limited copies?

Having any Lamborghini model is a special thing, but to obtain limited versions of the brand, it has to spend a few million more dollars to provide the chances of buying one of these exceptional models. Given the distinctive and privileged brand of a brand such as Lamborghini, which begins at a minimum price of its products at around $ 2.9, the limited copy production program will remain one of the main columns of the Italian carmaker’s strategy.

In an interview with international media, Stefan Winkleman said in an interview with international media that the company’s main focus is on key and best -selling models such as Urus and Revuelto, but he also emphasized that the importance of limited versions could not be ignored only.

He explained that “special models and limited versions cannot be the main focus of the company’s activity, but at the same time they are an integral part of our loyal customer reward strategy. Those who have shown the most loyalty to Lamborghini over the years deserve such opportunities. “For this reason, the presence of the highest part of the market and the proprietary cars we have been the creator will continue.”

When asked by Lamborghini CEO about the possibility of changes to the Few-Off program, the program that began first in year 2 with the introduction of the Reventon model, he said, “We will continue these activities unlimited.” Stephen Winklman explained that the brand’s goal is to present a new model of Few-Offs every three to four years.

The Lamborghini Few-Off program has been actively active for five years, and has created a wide range of special and limited versions, all of which have been monopolized and scarce. This route has made Lamborghini consolidate a distinct place in the field of supercars and maintain the loyalty of high -level collectors and buyers.

The Italian company recently unveiled the latest member of the Few-Off family; A Plugin-Hybrid Sport Car introduced under the name Fenomeno and its design and engineering based on the Revuelto model. This new product, which is a sign of the combination of tradition and innovation in Lamborghini history, will only be available in a very limited circulation. Winklman has confirmed that almost all of the car’s allocated or reserved capacity has been reserved, though he refused to declare the countries that will be sent to them.

During the years of the Few-Off program, Lamborghini has launched some of its rare models in history and even the automotive world. For example, the Sesto Elemento can be mentioned in year 2, with only 2 units produced. The Centenario model was also made in two different species, including 2 coupes and 2 Roadster. In addition, the Reventon model was introduced as the first special car in the form of this program in year 2, which was limited to 2 units, including 2 coupes and 2 Roadster.