As it turns out, Meta follows Tikk and decides to ban private accounts as well as accounts that have less than 5 followers on Instagram from live video broadcast. Since Instagram introduced its Live feature in year 6, it has been available to all users from influencers to people who have a few followers or made their account public or private.
However, this week, users who had private or less than a thousand followers were alerted when using live capability:
Your account is no longer eligible to play live video. We have changed the terms of use of this feature and only public accounts with 2 followers or more will be able to play live.
Instagram did not make the change before, and this made the producers of small content and private account holders not enough to prepare. The company later confirmed its new rules in a conversation with the TechcRunch website, but did not provide a specific reason for the decision. However, Instagram noted that this was designed to improve the experience of using live capability.
The website has stated that the financial motivation may be behind the change, as live video broadcast requires significant infrastructure. Since the live video is expensive, Meta may have decided not to support the broadcasts with low number of viewers. Although there is no official data on the number of Instagram accounts with more than a thousand followers, estimates show that only 2 to 5 percent of users reach this quorum.
Companies usually deny these figures, but rarely provide more accurate statistics. This means that the new Instagram Act will bring live video to the live video from 1.5 billion from approximately 2 billion users on the platform.
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