Coca-Cola believes in music in advertising and wants to develop its own studio

Coca-Cola is one of the famous brands in the world, and now it seems that this company plans to use music more in advertising by developing its own studio.

The world’s beverage giant has decided to record songs from different artists in different fields on its Coke Studio music platform and use these songs in advertisements. The studio has just released the first of the 25 tracks that will be released this September. Apparently, 19 different artists will collaborate with Coca-Cola on this year’s songs.

The studio has grown since its launch in 2022 and last year collaborated with seven artists to produce a song. In addition to increasing the number of songs and the participation of different artists, Coca-Cola Studio has also tried to increase its presence in music festivals and also expand its digital experiences to increase musical communication.

Coca-Cola Studio is actually part of the brand’s change in marketing. For Coca-Cola, music is a very rich sandbox that allows the company to focus on experiences in different markets and regions.

The latest song released by this studio is called “Be Who You Are (Real Magic)”, which was written and performed by Grammy Award winner John Batiste and in collaboration with artists such as NewJeans, JID, Camilo and Cat Burns.

Source: Digiday