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Fashion in the 2000s is often referred to as “mash-up”, which means combining, mixing and merging. Because in this decade, the fashion industry witnessed the merging of fashion and styles of previous decades, but it does not mean that new styles were not created. For a more detailed explanation and review, we have dedicated this article to the review of fashion in the 2000s.
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A short passage to fashion in the 90s
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Unlike previous years, people in the 90s often preferred casual clothes, and casual style was the popular style of people in the real sense. Also, in this decade, the concept of minimalism became popular in the fashion industry, which included all classes of society; Even children's clothing often featured Walt Disney characters. In general, the fashion industry in the 90s had very different and exciting dimensions. For example, fashion designers created a new era in the fashion industry by designing minimal clothes. Also, in 90 AD, a new concept of modeling was defined among people and a new generation of models started their activities.
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Important models of the 90s
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The “Big 6” group are the biggest supermodels of this decade. The six included Christy Turlington, Naomi Campbell, Tatiana Patiz, Claudia Schiffer, Sidney Crawford and Kate Moss.
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Note 1: Kate Moss is one of the most important and history-making models of the 90s, who introduced a new type of beauty and modeling standards. For example, “having a very thin body” was one of these standards that still has a strong place in the fashion industry.
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Note 2: Among the popular styles of the 90s, we can mention the chic heroin style and the grunge style. To know more details, you can refer to the review of fashion in the 90s.
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Review of fashion in the 2000s
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At the beginning of the new millennium, the fashion industry was largely influenced by the last years of the previous decade, and people were still influenced by models, singers and famous artists. Also, many elements of fashion in the mid and late 90s still remained as important symbols around the world. But the story changed from the middle of the decade.
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As mentioned at the beginning of the article, fashion in the 2000s is described as a mixed concept. This means that people were combining old styles with new concepts (for example combining boho fashion and some new cultures that were prevalent in the society). For a better understanding, first, we examine the important aspects of fashion in the 2000s.
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Examining the important dimensions of fashion in the 2000s
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1. The emergence of the concept of fast fashion
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By the early to mid-decade, street style pieces were available at affordable prices in all boutiques. People's acceptance of this kind of clothes was so high that it caused the sales of famous and big boutiques to decrease significantly. Although these clothes were not very attractive, but because they were sold based on the latest high-end fashion designs at a low price, they became popular among people as fast fashion and became an important factor in the growth and development of the fashion industry in the 2000s. became.
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If we want to define fast fashion in a few lines, we must say that fast fashion is a method of designing and producing trendy clothes that emphasizes the mass production of cheap luxury clothes and accessories. So that the distance between clothing design and its mass production and placement in retail stores is very small.
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Today, one of the main policies of the producers of implementing the fast fashion style is to encourage people in the society to be consumerist, which means that they usually encourage people to buy more and newer clothes and throw away the clothes that are old. They are not old yet. They encourage
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Negative dimensions of fast fashion for designers
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Although fast fashion benefited people from an economic point of view, it also caused financial losses to important designers and brands. When the designers realized that their designs were being copied and imitated illegally, they decided to adapt to the current conditions of the society. By lowering the price of their clothes, they were trying to compensate for their financial losses and somehow got along with the fashionable conditions.
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Since in this way of producing clothes, ethics are questioned for several reasons, so far, fast fashion has faced a lot of criticism. for example:
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1. Low wages for workers and employees
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2. Creating a lot of garbage and waste in nature
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According to multiple studies, Americans throw away 14 million tons of clothing annually to update fast fashion, and workers continue to live on very low wages.
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tip: It is important to mention that retailers such as Forever 21 and H&M have experienced upward growth since the early 2000s due to their move towards fast fashion. They have also been severely criticized for alienating people. With all these interpretations, the topics related to fast fashion are very broad, so we limit ourselves to these few paragraphs in this article.
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2. The effects of the events of September 11, 2001 on the fashion industry
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Most of us have heard this history many times; The day when members of the Al-Qaeda terrorist group hijacked four passenger planes and crashed them at different intervals into the Twin Towers of New York's World Trade Center, the Pentagon Center, and the city of Shakensville. During these attacks, all the passengers of all four planes and a large number of citizens present at the place of the attacks lost their lives.
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In those days, fashion designers were preparing for New York Fashion Week and were sort of planning and presenting their designs at New York Fashion Week. However, following the incident, all of New York was shut down and fashion week was canceled. Apart from other aspects that are beyond the scope of our discussion, this tragic incident caused irreparable economic losses for the organizers and participants of the New York Fashion Week. For example, designers and new brands who wanted to participate in this fashion week for the first time missed this important opportunity and faced a financial loss. Because they had somehow spent all their savings on their designs this fashion week and lost all their savings after this incident.
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Conditions were so dire that very few businesses were expected to survive. In this case, a novice designer announced in an interview after this incident:
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September 11 was really shocking; We felt blinded and didn't know what our next step could be!
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Admirable act of Vogue magazine
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Although it seemed practically impossible to completely compensate the financial loss for new designers, Vogue magazine, together with Anna Wintour and Carolina Herrera, decided to hold a small exhibition to help young talents; Because after this incident, there was no way to place orders and communicate designers with people, however, during the cooperation of Vogue, famous models that none of those designers could invite to their first fashion show on their own because Good communication with Vogue, to support young designers participated in the exhibition for free and the exhibition ended successfully.
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Although in those days, the designers thought that everything had stopped and they did not even have the ability to digest this terrible tragedy, their view of the fashion world and some famous designers changed. Also, even though Vogue magazine's patronage was unveiled on one of the darkest days in history, it has always been known to other designers as a symbol of hope, optimism and positivity.
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3. The growing popularity of Y2K style and fashion
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This fashion, which was created in 1997 following the expansion of the grunge style, reached its peak of popularity in the early 2000s. Y2K style is a unique and special style of clothing that appeals to people because it shows the scientific and cultural advances of the same years. Like most important concepts in the fashion industry, movies, series and popular actors of the time played a very important role in increasing the popularity of this style. Among them, we can mention the movie “Matrix” and the style of Keanu Reeves, as well as the style of the famous model of the decade, Paris Hilton.
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Important signs and components of Y2K fashion
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The use of vivid colors, the presence of metallic items and creative patterns in the design are important signs of this style. Also, other important characteristics of this style include:
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1. Wide leg jeans and short crotch
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2. Leather jackets and coats
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2. cargo pants
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3. T-shirts and sports shirts
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4. Baguette bags
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5. Agz shoes
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6. Sunglasses with special frames
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7. Eye, star and butterfly design accessories
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8. Unique hair style
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Keep in mind that Y2K style items are not limited to this. Another important feature of this style is denim jackets and pants. The position of jeans style in this fashion is very different from other cases. So that there is no limit to choose the color of the fabric and its model, and you can style them with any kind of clothes you like.
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tip In recent years, this style has become popular again.
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Examining women's trend styles in fashion in the 2000s
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Many women's styles remained popular from the early to late 2000s. But some other clothes were replaced. For example, midi skirts gave way to doll dresses and crop tops replaced vests. However, we will examine the trend styles separately.
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the first part; clothes
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1. Short pleated skirts
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Among the most important women's trendy clothes, we can mention short pleated skirts. These skirts were one of the main signs of women's fashion in the 2000s. Paris Hilton was among those who styled these skirts in different designs and colors with high boots and hats. Also, she has played an important role in the trend of short pleated skirts.
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2. Bandeau tops
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These tops were first produced and launched in the 80s. Bandeau top is basically an open-shoulder or décolleté top that is tight in the chest, but widens as it goes towards the waist. Young women of the 2000s usually paired this dress with classic high-waisted jeans. Also, wearing statement jewelry also created a special effect in the final style.
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3. Bolero tops
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The bolero top was one of the most popular women's clothes in the 2000s. With a simple search, we find that women's wardrobes this decade were full of bolero tops in different designs and colors. A bolero top is basically a sleeveless top that covers only the shoulders and elbows up to the hand, and is normally a suitable dress for spring and summer. Also, since the bolero top and bandeau complement each other, the combination of these two clothes is a great choice for making a casual style in hot seasons.
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4. Cargo pants
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It is one of the most important components of YTOK style and for this reason it was very popular among people. Of course, these pants are in the category of genderless clothing and were equally popular among women and men. Also, Jennifer Aniston and Avril Levin were among the artists who contributed to the popularity of these pants.
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Cargo pants have been available in the market since then in various designs and colors.
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5. vest
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The vest is one of the most important symbols of women's style in the fashion of the 2000s. So much so that all the popular celebrities of the decade like Jennifer Lopez, Kesha, Taylor Swift and Britney Spears have at least one photo in a vest. The vest looks great in combination with crop tops and jackets or black lace tops.
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6. Velor sport set (velvet)
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The velvet comforter set was a popular outfit in the 2000s that was embraced by almost all sections of society. Female artists also liked this dress and every time they were seen with it, the popularity of the dress increased.
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Part II; Bags, shoes and accessories
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1. Baguette bags
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These bags are one of the most well-known fashion elements of the 2000s. Compact and small bags that were used to complete a formal style. Although at first glance, they may not seem very practical due to their small size, but you can put your essentials such as a mobile phone, car switch and finally a few pieces of cosmetics in it.
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See some models of bags suitable for parties
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2. Platform shoes
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The popularity of these shoes dates back to the 70s. when with the advent of the disco era, these shoes became known as party shoes; So that people who went to the disco completed their style with platform shoes. Following the interest of young people, designers also launched different types of these shoes with different designs. After that, these shoes were reproduced in a special form in each decade. In connection with the fashion of the 2000s, we are faced with a wide variety of platform shoes.
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3. Ag shoes
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Ag shoes were produced in the 2000s and became popular. These shoes were one of the most influential clothes in the American youth style of the decade, and over time their fame reached the whole world. Even today, these shoes have their demand. Fashion sources say:
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We never thought Ag shoes would make it to New York Fashion Week, but it happened.
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4. belly chain
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This accessory was one of the important style must-haves in the fashion of the 2000s. Of course, for those who don't mind wearing clothes that reveal their stomachs. Because the belly chain is tied around the navel as seen in the picture. In the 2000s, this accessory was available to the general public in various forms and was mostly used for casual style. Of course, women could style it from their clothes.
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Introducing the fashion icons of women in the fashion of the 2000s
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1. Britney Spears
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American singer and songwriter known for his influence on music in the late 1990s and 2000s. It is interesting to know that he signed his first music contract when he was 15 years old; Therefore, she is the most successful teenage artist in the history of music, and she is referred to as “Princess of Pop”. In recent years, Britney is still in the news due to her illness and her marriage and separation from Iranian model Sam Asghari. Finally, in addition to being successful in the music world in the 2000s, Britney Spears also attracted the attention of the fashion world with her trendy and taboo-breaking style and clothes. For this reason, it is one of the most important fashion icons of the 2000s.
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2. Beyoncé Knowles Carter
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Beyoncé is a popular and prominent American singer and is known for her creativity in music and high singing ability. She began her singing career as a child by participating in singing competitions and rose to fame in the late 1990s as one of the best-selling girl groups of all time. Beyoncé has a very special style and her clothes are proof of this claim. His influence on the fashion world is also undeniable.
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3. Rihanna
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He is a singer, actor and entrepreneur from Barbados. Rihanna is considered one of the most prominent female singers of the 21st century. He was discovered in the early 2000s with the help of American music producer Evan Rogers and became world famous after signing with a record company in 2005 and releasing his first album. Ziana's subsequent albums also reached the US Billboard 200 chart in a very short period of time.
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Since the early years of her career, Rihanna has been known for her taboo-breaking style, which continues to this day. Also, Rihanna has a very important position in the fashion industry and with each new action she makes a new history in the fashion world. In addition to the 2000s, he is also a fashion icon in the 2010s and the current decade.
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4. April Levine
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Although Avril Levin is less popular than other fashion icons of the decade because of her music and style; But he is world famous because he revived the pop punk music style and his albums have sold more than 30 million copies worldwide. Avril Levin is also an actress and a fashion designer in addition to being active in the field of music. In 2008, he founded a clothing brand and released his first perfume under the brand name “Black Star”. Avril Levin's music style and style is her own and has a kind of signature style. Therefore, we can say that April Levin is one of the prominent fashion icons of the 2000s.
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5. Paris Hilton
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He is the grandson of Conrad Hilton, the founder of the Hilton hotel chain, and one of the heirs of this huge fortune. His main hobby is modeling and he started his activity in this field in the late 1990s. In the 2000s, Paris became the center of attention and reached the peak of fame for wearing expensive and unattainable clothes. For this reason, he is one of the most important fashion icons of the 2000s.
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Analysis of men's trend styles in fashion of the 2000s
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Men's fashion in the late 2000s was a mix of vintage styles popular in the 1950s and 1980s. For example, black leather jackets, jeans style, Ed Hardy brand t-shirts, flannel shirts and seven-neck jackets were important examples of men's style in this decade. But if we want to check in more detail, it includes the following:
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the first part; clothes
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1. Monochrome denim style
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Of course, this style does not only include men's style and is a genderless style; It was the same in the 2000s, but most men preferred this style. In the general definition, the all-denim style, as the name suggests, means that all the elements of the style, even the hat and sometimes the shoes, are made of denim fabric. Jeans style was one of the important characteristics of men's style in the fashion of the 2000s and was very popular among artists and ordinary people.
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2. Retro style
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In the mid-2000s, the retro style became popular again. This style is originally inspired by the style of the 1960s and is considered an informal style. In general, the retro style first appeared in the 1950s and 1960s and was revived in the 1980s; There was no news of it in the 1990s until it returned to the group of trend styles in the mid-2000s. This style included leather suits and relatively tight suits.
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3. Rugby shirts
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Among the youth and high school age, the rugby jersey was an absolute must. Although the rugby shirt has a long history in the shopping malls of America, but from the late 90s and early 2000s, the popularity of this shirt increased significantly and many brands tried to meet the needs of the society. A rugby shirt is a comfortable garment and is used to create a casual style.
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4. Fleece jacket
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The fame and popularity of these jackets reached the whole world from the very first production. Polar jackets, which are completely part of the casual style, are warm clothes with soft woolen fabric and we can easily wash it. In the 2000s, men paired this outfit with jeans and white sneakers.
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The most popular men's jacket models in Digistyle
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Part II; accessory
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1. Tracker hats
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These hats, which were an important part of street style, were in the group of trend styles throughout the years of the 2000s. Whether ordinary people or famous people, the different colors of these hats were part of their street style.
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2. Y2K style sunglasses
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These glasses must have been the style staple of ordinary people and celebrities around the world and were available in the market in a variety of lenses and colors. When we look at photos of artists from this decade, many of them are wearing these glasses.
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Introducing male fashion icons in the fashion of the 2000s
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1. Justin Timberlake
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Justin Timberlake, nicknamed JT, is an American singer, songwriter, actor, producer and composer. Justin is considered as one of the top American pop musicians. After participating in a singing competition, he quickly entered the singing career and signed contracts with prestigious music companies. In addition to the mentioned cases, he attracted the attention of the fashion world with his monochrome jeans style in the 2000s and then with his special style features and registered his name as a fashion icon in the fashion of this decade.
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2. Travis Barker
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He is an American independent drummer and composer. Although Travis became more prominent in 2003 due to his marriage to Shanley Moker, the 1995 beauty queen, the controversial story of his life dates back to 2008. When he and four of his colleagues were returning from a performance in a private plane, the plane suffered a technical failure and crashed; Following this incident, all of Travis' companions die, but Travis himself survives and continues to work after treatment. Since then, all the attention was drawn towards him and his smallest actions attracted his fans. For this reason, Travis was also a fashion icon in the 2000s.
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3. David Gandy
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She is British and is considered one of the most successful models in the history of modeling. David changed the way fashion designers work in the 2000s due to his muscular body and attractive masculine appearance. According to Forbes magazine, David was the second highest paid male model in the world in 2013 and he was able to maintain this title until 2016.
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4. Jonny Depp
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Although Johnny Depp had the title of fashion icon from the previous decade, his style took on a new style in the 2000s. For example, she styled her colored lens glasses with tied hair and her famous accessories. A feature that has been considered as the main features of his style since the early 2000s.
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last word
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We examined the history, trend styles and fashion icons in the fashion of the 2000s. Examining these materials is important because the trend styles of the 2000s are still trending today, and knowing the history and background of our style components is not without grace. Thank you for your cooperation, please let us know your thoughts in the comments section.
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