In a world where fashion brands are constantly trying to attract the attention of the audience, the name of one brand stands out as a pioneer in this industry: Jacquemus!
With its innovative marketing approach, this French luxury brand has been able to captivate the fashion world and leave a lasting impression. With unconventional runways, strategic use of social media and creativity in advertising campaigns, Jecomos has provided a new definition of a successful brand in the digital age.
Focusing on authenticity and storytelling, this brand has created a unique identity for itself that sets it apart from other brands. Join us to travel to the creative world of Jekomus. In this article, by examining the interesting campaigns of this brand, its collaborations with famous artists and its marketing strategy, we find out how this brand has transformed the fashion industry and become a leading brand in this industry.
The extraordinary marketing of Jekomos, the secret of this brand's success
What Jacquemus does well is guerrilla marketing and, of course, running creative campaigns that always have a story to tell and make this brand superior to its competitors. The brand's controversial campaigns have gained a huge following online, with each campaign being even more creative and quirky than the last.
By using storytelling in his advertising campaigns, Jacomos evokes the audience's emotions and engages his imagination. By showing celebrities and influencers in strange and dreamy environments, he tells a story beyond clothes and fashion. This approach has not only helped Jacomos to gain a loyal audience; It has also attracted the attention of the fashion industry.
Creativity, the main element of Jekomos campaigns
As we said, the ability of Jecomos to implement special and different campaigns has established its position as an innovative brand in the fashion industry. Jacomos integrates storytelling, creativity, fashion, color and fantasy into his advertising campaigns.
In the spring and summer 2021 campaign of Jecomos, the creativity and innovation of the brand's marketing team was displayed. The campaign featured a number of people behind the washing machine door, loading their clothes into the machine or waiting for their clothes to be washed. If you look carefully at the video and images released from this campaign, you will see interesting details such as various items from the 2021 spring and summer collection of Jecomus or washing machine powder with the name of Jecomus.
Another innovation of Jecomos was its ice cream machine. In August 2023, the brand released images of an ice cream truck in Nice, France, in the form of a large red bag from the brand's latest Le Chou Chou collection.
An ice cream machine with the name of the Jecomos brand engraved on it, in addition to attracting attention, creates a positive and memorable connection between the audience and the brand. This creative idea increased audience engagement on Jecomos' social networks and created an opportunity to take fun and interesting photos. Finally, these photos and the campaign went viral on social networks and made the Jecomos brand more known.
Artificial intelligence at the service of Jekomos
With the advancement of artificial intelligence, some brands are using CGI to create 3D advertising images. These images and videos, which appear to be largely real, comprise a significant part of Jcomos' digital marketing, mostly for social media advertising.
This type of creative marketing attracts those interested in the world of fashion and marketing, and by stimulating the audience's curiosity, it creates exciting conversations on social networks about whether these images are real or not. These conversations have led to interaction, sharing and, as a result, increasing the reputation of the Jecomos brand.
Of course, you should know that the Jecomos marketing team is made up of the best graphic designers and the most creative ideas in order to present such interesting images.
In April 2023, the news of Le Bambino bus bags from Jacques (Jacobus) running through the streets of Paris filled all digital platforms and brought interesting reactions. This video, which is one of the videos made with the help of CGI, has been viewed 48 million times on Instagram and has received more than two million likes.
In May 2023, to promote their new branch, Jacomos posted a video of a large bag the size of a boat in the ocean and captioned it: “We just arrived in Como!”
Some time later in August 2023, a video was released of a large bag of Jacomos on the water at a French beach, being inflated like a swimming tube.
In another video released the same month, Jacomos' red bags were hanging from a tree like fruit and shaking. Each of these videos has been viewed millions of times.
In October 2023, a video was released of a large book flipping through the pages of the garden of the Palace of Versailles. With this fun post that had a fairy-tale feel, Jacquemus introduced his new book, which is the same name as the brand's latest collection, Le Choucou, and it was well received.
If you visit the page of Jekomus on social networks, you will come across many exciting videos that cannot be mentioned in this article. All these videos were made using artificial intelligence and of course with the creativity of the marketing team of this brand and are one of the main reasons for the brand's fame.
Jecomos pop-up shops, a fun shopping experience
Pop-Up Shops create a new experience for a brand's customers that is more fun than shopping in regular stores or online shopping. The opening time and location of these stores are of particular importance and provide the possibility of attracting new customers for a brand. The pop-up shops of the Jekomos brand convey a sense of playfulness and creativity to the audience and associate them with the brand's identity.
For example, in March 2021, the brand opened a pop-up flower shop in Paris, which continued to operate for a week. In this pop-up, beautiful bouquets were prepared, wrapped in fabrics from the previous collection of Jacomos. These bouquets were sold online and after the sale in this pop-up, they were delivered to the customer or sent to him.
In December 2021, Jacquemus launched his new pop-up store called “Jacquemus 24/24” in Paris. This store, which was open 24 hours a day, had no manager or salesperson and functioned like a vending machine. Jekomos explained on his Instagram that this pop-up was created with the aim of removing the boundaries in the world of luxury products and making the audience feel comfortable to shop and even take photos in this store. With this pop-up shop, which was completely pink, the brand Jecomos also introduced the new color of its Le Bambino bags.
In May 2022, Jacques opened another 24/24 pop-up called Le Bleu in London. This store, which was all blue in color, was designed with the inspiration of water, bathroom and swimming pool. In the interior design of this store, interesting components such as a tiled sink, tub, shower, bath towels and a large glass of water were seen.
The brand's next interesting pop-up, at the famous Galerie Lafayette in Paris, opened in February 2023. This pop-up included 16 showcases, a coffee shop, a flower shop and 3 sections for women, men and bags. This pop-up showed well the sense of playfulness of Jecomos, which is an important part of the brand's identity.
In the bag section, a giant Bambino bag was placed like a showcase, displaying a variety of Jacomos bags. At the entrance of the men's section, a giant washing machine provided an opportunity for customers to take photos.
Among the other interesting parts of this store, we can mention a huge hat in the window and giant washing machines in which the bags of Jacomos were spinning.
In October 2023, another pop-up shop, similar to the Lafayette pop-up shop, opened, but this time in Seoul. This store was designed in the shape of one of the bags of this brand in white color and its interior decoration was minimal and mostly white.
Some time after the opening of this store, Jakomos published a video. In this video, with the help of CGI, he showed the same big white bag hanging from a crane and swinging through the streets of Seoul, and with this video, he asked his audience in which city they would like the next pop-up shop of Jacomos.
As you can see, this brand attracts the attention of the audience with exciting pop-up shops; adds to his reputation; By producing creative content in the virtual space, it establishes a sincere relationship with the audience and increases the interaction of its social pages.
But the latest pop-up shop of Jacomos is a mountain store in the ski resort of Courchevel, France. In the exterior space of this store, which was opened in December 2023 and on the eve of Christmas, a number of ski boards with the name of the Jecomos brand engraved on them and a beautiful silver Christmas tree can be seen in its window.
The Courchevel ski resort is one of the most famous ski resorts in the world and one of the most important tourist centers, especially during the Christmas and New Year holidays. On the other hand, shopping during holidays and trips is a habit for many people. According to the surveys, 80% of people in the US, UK and China plan to shop in 2024, and 28% of them plan to spend more than the previous year. Therefore, by opening its new pop-up shop at this smart and right time and place, it is expected that the Jecomos brand will achieve greater success than before.
In addition to creativity in pop-up shops, which are temporary stores, this brand also displays innovation and creativity in the showcases of its main branches. Among the most interesting showcases of Jacomos so far, you can see a decoration similar to a large juicer that was juicing a lemon and another decoration similar to a large toaster machine that a toasted bread with the name of Jacomos came out of it; Cited.
Collaboration with celebrities and influencers
In some of his campaigns, Jekomos makes controversial collaborations with celebrities and influencers, thus helping to make his brand more visible.
The brand collaborated with Bella Hadid in its Spring 2020 campaign, which coincided with the Corona pandemic. The photos of this campaign were all taken through the Face Time application. No stylist or make-up artist was used to prepare these photos, and due to the Corona situation, Bella Hadid appeared alone in a room, in front of her mobile phone camera.
Jacomos teamed up with Puerto Rican rapper Badbani for his spring 2022 campaign called Le Splash. The bold personality of this singer was in harmony with the identity of the Jekomos brand and the purpose of this campaign. The campaign challenged gender stereotypes in fashion and promoted masculinity in a new way on social media.
In the summer 2023 campaign, the brand collaborated with Vittoria Serti and the result of this collaboration was photos with a summer feeling.
JJ Hadid is one of the other celebrities who has collaborated with Jekomos in his campaigns. In the fall of 2023 and in the Le Chouchou collection campaign with the presence of JJ Hadid, creative photos of this campaign were taken and published.
The brand's latest collaboration with celebrities was on the eve of Christmas (November and December 2023) in the Guirlande campaign with Kendall Jenner and Jennie Kim, a Korean singer and actress.
final word
Jecomos brand is more than a clothing and accessory brand. This brand, which started its activity in 2009, has become famous for combining minimal style with a kind of childish playfulness and using bold colors, creativity and innovation in its designs, and has achieved significant success in this short period of time.
A large part of Jacomos' success is due to its use of guerrilla marketing and its ability to evoke the emotions of its audience through the use of storytelling.
A brand's identity is what sets it apart from others, and storytelling is a great way to show a brand's identity and characteristics.
This brand uses unconventional and creative marketing strategies for its storytelling and achieves maximum results from minimum resources.
Jacomos is a good example to show the importance and impact of guerrilla marketing and creative advertising campaigns in achieving success for a brand.
The brand is currently valued at $200 million and is expected to double by 2025. Do you think that Jekomos could have achieved this success without the intelligent use of guerrilla marketing, creativity and innovation in its campaigns? Write us in the comments section.
References:
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Website: 303.london
Website: www.vogue.com
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