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Shiglam brand is a newly established brand in the cosmetics industry that was launched in 2019. The popularity of this brand seems extraordinary considering that only four years have passed. In this article, we will get to know Shiglam brand and its products and examine the reasons for its rapid popularity.
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Launching Shiglam brand
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Shiglam brand was launched in 2019. Its head office is located in Singapore, but its activities are also carried out in seven other regions. It is interesting to know that the company behind this brand is Zoetop Business Co., Limited, which is the parent company of SHEIN online retail. Shin's founder, Chris Zhou, founded the company in China in 2008; But its headquarters is in Singapore. Interestingly, Shin is completely oriented towards overseas markets, which means that Chinese consumers do not have much access to it.
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The founders of Shiglam brand are a group of cosmetic industry enthusiasts who were tired of expensive beauty products. They decided to launch superior quality products at an affordable price. Although originally a sub-brand of Sheen Retail, Shiglem eventually created a product development team independent of Sheen and an independent sourcing team to oversee every step of its production process as a beauty brand. Therefore, the Shiglam brand currently operates completely independently of Shin. At the end of the article, we will mention the importance of this topic.
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The reason for the popularity of Shiglam brand products
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Shiglam brand, like Shin, focuses on cheap but high-quality goods. According to the information available on this brand's website, there are 19 categories of cosmetics including cream powder, lipstick, blush, artificial eyelashes and other accessories. In order to optimize products and respond to consumer demand, the company has partnered with a number of luxury cosmetics manufacturers that align with Shiglam's values. Also, by eliminating intermediaries and delivering directly to customers, it has been able to keep the price low.
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Another reason for Shiglam's popularity is that it serves a diverse range of customers in more than 40 countries around the world. The diverse and economical product line of this brand has made it attractive to a population of all ages, from teenagers to 70-year-old women.
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However, perhaps the most important reason for the popularity of the Shiglum brand is that it uses 100% krolite-free raw materials. On the official website of this brand, the approval of Leaping Bunny (Leaping Bunny), which is a global initiative to fight the cruel actions of the cosmetic industry towards animals, can be seen. This approval is given to brands that comply with Croletti Free standards in their production process.
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Introducing and reviewing the best-selling products of the Shiglam brand
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Some of the Shiglam brand products are popular globally, including the following:
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Liquid blush
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Color Bloom Liquid Blush
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This blush is made with plant-based and curletti-free products and has a gel-cream texture. It is available in two types, matte and shiny, and its texture is light, nourishing and transparent. It is enriched with vitamin C and contains many pigments. However, according to reviews, it does not last long If you have skin that eats blush, it will fade from your cheeks after several hours.
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Another positive point of this blush is that your makeup does not rub on your face like a mask and gives a natural look to your cheeks.
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Shiglam's best selling blushes are here
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Liquid contour
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sun sculpt liquid contour
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The liquid contour comes in small hexagonal bottles with a sponge cone applicator. This curletti-free product contains exfoliator, SPF and vitamin E. It has 31 active compounds; But it does not contain alcohol, common allergens, oil, paraben and sulfate. Of course, it has both fragrance and silicone and can probably be useful in lightening the skin. However, it may be better for people with malassezia (fungal acne) not to use it.
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According to the reviews, Shiglam Liquid Contour seems to sit well on the skin and last well. It is available in colors such as gray and golden bronze. Apparently, its gray color is harsh and difficult to work with for beginners, especially people with light skin. Its golden type has a beautiful tonality, but combining it with other products is difficult and requires professional skill.
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Shiglam powder cream balm
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Full Coverage Foundation Balm-Porcelain
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This product has a creamy texture and great coverage. However, it is fat-free and they have used the oil-in-water emulsion system in its preparation. Because of this, it leaves only a thin layer on the skin. Its formula contains antioxidants and has a pre-mixed powder of 10 to 25 microns, which is produced using new technologies and resists fat and sweat. Its active ingredients include sodium hyaluronate, which has moisturizing properties. This product does not contain talc and alcohol.
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Shiglam's cream-powder balm is long-lasting and gives your skin a smooth look without sticking to your face. Its color is ceramic (porcelain) which looks matte and velvety.
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According to reviews, the balminess of this product is more suitable for dry skin. On the other hand, it is hardly possible for a product to be both balm and full coverage. However, this product provides really full coverage and the quality matches the price.
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Liquid highlighter
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Glow Bloom Liquid Highlighter
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This vegetable highlighter and curletti-free contains exfoliant and hyaluronic acid.
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Its texture is liquid and contains 21 active ingredients, fragrance, oils and silicone. However, it does not contain harsh alcohols, allergens, parabens and sulfates. This highlighter keeps the skin hydrated with its nutrients and at the same time, it increases the radiance of your skin. It has different shades that you can use depending on your skin tone. According to reviews, despite its affordable price, this highlighter meets all the needs of the skin's brightness and sits well on the skin.
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See the beautiful colors of Shiglam highlighter
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2 in 1 mascaras
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Black Volume and Length Washable Mascara
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These mascaras are waterproof and durable and stay on the eyes for a long time. Its 2-in-1 design makes your lashes look longer and fuller. The brush has two heads, one is curved and the other is hourglass shaped. The curved model lifts and separates the lashes to give the look of false lashes. The hourglass model adds volume to the lashes to make them look thicker.
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To remove it, just use an oil-based eye make-up remover and gently massage the eyes to clean. Like other Shiglem products, this mascara has been approved by Croletti Free.
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Other Shiglam brand products
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In this section, we introduce other Shiglam brand products. We do not have access to specific reviews about these products.
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Skin primer
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This primer is curl-free and contains hyaluronic acid and BHA. It has 35 active ingredients, but it does not contain strong alcohol, allergens, parabens, sulfates, or even perfume.
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It contains oil and silicone and probably works well to lighten the skin.
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Velvet matte lip liner
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This lip liner contains vitamin E and has a lot of pigment that perfectly defines the edges of the lips. It gives volume to the lips and has a smooth texture that does not rub off. It is available in different colors, but mostly in the neutral color palette. It has a long shelf life and is resistant to oil and sweat. Of course, the other end of this lip line is lipstick, which matches the color of the lip line.
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Allur matte lipstick
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This lipstick has a wonderful pigment and its texture is soft and velvety. Its durability is high and it is available in various colors. It is available in various colors; But the classic red color with a matte finish is its best-selling type.
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Is Shiglam a brand independent of Shin?
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The fact is that the mother company of Shiglam brand and Shin's fast fashion retailer share the same. One of the things that can be seen in many Shiglam brand reviews is people's discomfort with the brand's dependence on Shin's website. According to these people, Sheen is known for stealing designs from artists and small businesses. For this reason, some famous influencers in social media have announced that they will not buy from this brand.
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While initially, Shane was selling Shiglam brand products on his website until people became familiar with the brand. In fact, it was with the sale in Shin's large retail store that the income of Shiglam brand products increased. However, Shiglam has now become an independent brand and has its own official website through which it sells its products. On the other hand, Shiglem is a brand that has proven its worth due to its wrinkle-free and superior quality products. To support this brand or not is a completely personal decision.
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See the price of Shiglam's attractive products
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final word
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In this article, we talked about the Shiglam brand and got to know the reasons for the popularity of this brand despite its short life. We checked out its best-selling products and found that all of them are made with completely gluten-free ingredients. Despite being affordable, the products of this brand have excellent quality, which allows a wide range of customers to use them.
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Have you ever used Shiglam brand products? What do you think about it? Please share your views with us.
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