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Black Friday or Black Friday In fact, it is a very popular business event in the United States of America, which is traditionally held every year on the last Friday of November, the day after Thanksgiving. This event is known as the beginning of the New Year shopping season in America. The history of Black Friday dates back to the 1960s; When a number of American chain stores decide to offer special discounts for customers’ Christmas purchases on this day. This work was well received by the people and little by little other stores and then other countries also joined this custom; As far as today, Black Friday has become a big and global event and all countries except North Korea, Venezuela, Iran and Afghanistan recognize this day. However, it has been a few years since the Black Friday auction in Iran has been held unofficially and in the form of a special Yalda night sale. The exact date of Black Friday this year 2023-2024 in the country, 3rd of Azar 1402 is.
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What is Cyber Monday?
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Many people who survived Black Friday discounts can continue their amazing shopping on “Virtual Monday” or “Cyber Monday”. Virtual Monday or Cyber Monday is a day full of special discounts, but only for online stores, and it was originally created as a response to Black Friday, and for online sales.
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Online stores put discounts on their products in order to sell more and stock up, like Black Friday, and people can get the product they need easily and only by accessing the Internet. Cyber Monday is the first Monday after Thanksgiving and was first started by several American online stores in 2005. Today, Cyber Monday is much more widely known around the world, and special deals on this day are available in many stores and websites around the world. The world is presented.
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Black Friday in different countries
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It is true that the Black Friday event started in America, but in recent years it has been held more widely around the world, and many countries recognize this day as an opportunity for discounts and special sales. Currently, out of 195 countries in the world, 50-60% of countries celebrate Black Friday in some form. This day is considered a very important business event in America and recently in Europe, and Canada, England, Germany, Brazil, France and also Australia can be mentioned as the leading countries with Black Friday records. Black Friday in South America, half of Africa and the countries of East and Southeast Asia, especially China, also has its own popularity and is held seriously. Of course, it should be noted that in China, along with the Black Friday event, “Singles’ Day” is also considered a special day and a big business event.
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What is the reason for naming Black Friday?
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The word Black Friday means “Black Friday” and the reason for this name is that the police of Philadelphia, Pennsylvania and Rochester, New York named it “Black Friday” in 1961 due to the overcrowding and traffic on the streets on this day; Also, from an accounting point of view, this day causes the accounts of stores, especially retailers, to change from black to green. On Black Friday, stores offer great discounts, sometimes up to 80% off! It should be noted that these discounts usually include specific products and do not apply to all products. However, Black Friday is the best time to buy electronics, clothing, and toys. With the spread of the corona virus in 2020, these discounts for online stores also flourished, so that today Black Friday is not only for offline stores and is used for any type of business.
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The impact of Black Friday on different businesses
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The impact of the Black Friday event on different businesses can be seen in several ways:
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1.Increase in sales, especially in businessTheAndTheWorkThesmall: Many businesses and sellers see this day as a golden opportunity to offer their products to customers at a better price with discounts and special offers. This leads to increased sales and income of various stores, especially small and newly established businesses.
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2.Attract new and more customers: Depending on the attractive and special offers and discounts of each business, this day may attract customers to companies that were not previously familiar with that business.
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3.Stronger competition between businesses: Due to the shopping boom on Black Friday, the competition between companies and sellers to provide the best offers and discounts increases in order to attract more customers.
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4.Impact on the supply chain: The Black Friday event can have a huge impact on the supply chain. High demand on this day may require companies to prepare and supply more products.
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5.Changing shopping habits: Some customers may be more inclined to shop on this day due to special offers and high discounts and move away from their regular shopping behavior.
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Overall, the Black Friday event can have a variety of effects on various businesses, including increased sales, new customer acquisition, more intense competition, changes in the supply chain, and changing customer buying habits.
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Black Friday troubles!
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For many people, shopping at black friday It has become a tradition. They stand in line for hours before the stores open so that they can get access to the products they want before others. Some even camp in front of stores the night before! This causes heavy traffic and crowding in shopping malls. In addition, every year there are strange scenes of people fighting and trying to get limited goods. Of course, store security on Black Friday is heightened to prevent any accidents or theft.
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The role of technology in Black Friday
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Technology plays an important role in Black Friday and can affect the event in various ways. The first role technology can play on Black Friday Online advertising be; With the advancement of technology and the growing use of the internet and social media, online advertising on Black Friday is very important. Sellers can use websites, social media, email, and Google Ads to advertise their discounts and special offers. This method helps sellers to communicate directly with their customers and encourage them to buy.
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Another role of technology on Black Friday can help online sell be; With the advancement of e-commerce, online shopping on Black Friday has become a popular method. Sellers can set up their online stores on Black Friday and offer their products and services at special discounts to online customers. This method increases the convenience of shopping for customers and allows sellers to reach customers around the world.
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using Smart technology also plays an important role in this event; Using artificial intelligence, data can be analyzed and more advanced algorithms can be used to recommend products to customers, predict demand and adjust prices. This method helps companies respond more accurately to customers’ needs and preferences and provide a better shopping experience.
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electronic payment It is also one of the most important roles of technology in this period; Sellers may obtain information from this method, including purchase patterns, customer preferences, and their purchase history, which helps in improving their activities. Finally, it can be said that technology plays an important role on Black Friday in improving the shopping experience, facilitating online sales, and improving the advertising and marketing process. By smartly using technology, vendors can help improve their performance and grow their business during this big event.
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Interesting Black Friday statistics
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Black Friday, which is one of the best-selling and most trafficked shopping days of the year, is usually accompanied by interesting and significant statistics. for example Only US online sales peaked at $9.12 billion in 2022, representing a 2.3% year-over-year sales growth. Due to the popularity of Black Friday in the UK, especially in recent years, UK sales (online and offline) reached £9.42 billion in 2022, setting a new record. Televisions, laptops, tablets and smartphones are also known as the most popular Black Friday products; Clothes, shoes, household appliances, books and other consumer products are also in the next ranks.
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According to the statistics announced by Finder, it is estimated that this year, about 132 million American adults intend to shop on Black Friday and Cyber Monday, and the American people will spend the most money, something equivalent to 460 million dollars, on their in-person purchases. After that, Switzerland with 390 million dollars and Germany with 385 million dollars are on the list of “forecasting the most in-person purchases on Black Friday” this year. In general, the average online and offline spending is expected to increase by 22% compared to last year. In the upcoming Black Friday, increased online sales of mobile phones, less crowding in physical stores, and higher than ever discounts are expected.
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Smart shopping on Black Friday
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One of the most important points that buyers should pay attention to is comparing the prices of goods with the previous ones. Sometimes stores slightly increase the price of some products and then apply a special discount on it. In addition, buying immediately and being influenced by advertisements is considered one of the disadvantages of Black Friday. Many people, under the influence of passion and emotions, buy goods that they do not actually need at all. Also, buying from reliable and official store websites is one of the most important points to note in Black Friday online shopping.
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All in all, Black Friday provides a good opportunity to buy some goods at a low price. Of course, before buying, you should make a list of needs so that you are not influenced by advertisements. Also, it is important to compare the prices with the time before the discount was applied. Finally, it is necessary to pay attention to safety and avoid possible conflicts. By following these tips, you can make the most of Black Friday and the appropriate discounts and enjoy shopping to the fullest.
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Black Friday in Iran
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Black Friday has also entered Iran in recent years, and most shops and stores, like other countries in the world, offer special discounts on their goods and services. Stores use their social media to advertise and inform their discounts, which is one of the key aspects of Iran’s Black Friday. Online stores also strengthen their activities on Iran’s Black Friday and present their discounts and special offers to their customers through their social media.
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In addition, on Black Friday in Iran, some people are looking to buy foreign and imported goods. These people can use intermediary websites or reliable internet systems to order foreign goods and take advantage of their special discounts. Since Black Friday in Iran is a new and emerging event, its prosperity and prevalence in the country is less than in other countries, but with the passage of time and increasing people’s awareness of this event, it will probably become more prosperous in the near future. It should be noted that this year’s Black Friday in Iran is on December 3, 1402.
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Black Friday 1402 in Sark
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Sark Clothing, which has been following the tradition of Black Friday like most Iranian stores for several years, will apply amazing discounts on its products in 1402 as in previous years. The start date of these amazing discounts will soon be announced to the customers through the official and social networks of the Sark store. Sark It does its best to make the buyers buy and enjoy the desired item with exciting discounts in the best and most comfortable conditions and also having enough information about each product.
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