A street of gold in Dubai; The unveiling of the most glamorous tourism project in the world

According to Travel Tomorrow; Dubai once again occupied the top of world tourism news with a project that pushed the boundaries of luxury. The Dubai Media Office has unveiled an ambitious plan to build the first street made of gold in the historic Deira district. This project, which is going to become the new symbol of the “Dubai Gold District”, will create a unique and unrepeatable experience for tourists and traders of this precious metal.

The new gold area, which is near the “Old Gold Souk” of Deira, has an area of ​​more than 2,200 square meters. This purposeful destination is supposed to host about 1000 gold and jewelry sellers, world renowned brands and bullion wholesale markets. With the finalization of this project, Dubai will consolidate its position as the largest gold trading destination in the Middle East and one of the pioneers in the world.

Gold is not only a commodity in Dubai, but a part of the cultural and economic identity of this city. According to official statistics, UAE gold exports have reached a stunning figure of 53.4 billion dollars in the period of 2024-2025.

Photographer: Shengnan Gao / Unsplash

Dubai is now the second largest physical gold trading destination in the world and has major trading partners such as India, UK, Switzerland and Türkiye. What distinguishes Dubai from other markets is the unique variety of its customers; Only in 2025, buyers from 147 different nationalities have visited the markets of this city.

The Executive Director of Dubai Festivals and Retail (DFRE), said about this project: “Gold is tied to our cultural taropod and symbolizes our prosperity and entrepreneurial spirit. With this project, we are not only celebrating the legacy of the past, but re-creating it for a new age characterized by creativity and sustainability.”

Analysts believe that the idea of ​​a “street of gold” is a clever marketing move that cements Dubai as an all-round destination for gold retail, investment and trading. The technical details of the construction of this street and the exact time of its opening will be announced gradually in the next stages.