Creative Industry Activists Must Learn Digital Marketing – | Iranian and world news

According to Mehr Reporter, Dr. Zahra Behrouz Azar, at the second event of creative and cultural industries today (Monday, September 3rd), attended by Mohammad Nabi Shahiki Tash, Vice President of Technology and Innovation of the Ministry of Science, Ali Montazeri, Head of University Jihad, and Mohammad Hossein Imani Khoshkhoo, President of the University of Science and Culture. We see the creative industries as a driving force for economic, social, and cultural development because they are based on innovation, culture, art and technology.

He added: “The important feature of the creative industry is that they are both effective in employment at the same time and play a role in preserving cultural identity.” These industries cover a variety of areas, from content production and crafts to fashion, music, film, tourism and other cultural products.

“Women have a significant role in the development of creative industries,” the vice president said, adding that women are half of the country’s population and half of the intellectual and specialized capital of society. We believe that cultural entrepreneurship is cultural entrepreneurship to become more active and effective in this area and the driving force for the creative industry.

He said that cultural entrepreneurship is significantly different from other types of entrepreneurship. Because of its ethnic, linguistic and religious diversity, Iran has a huge capital and great opportunities in this area. We hope that by guiding and facilitating technology parks, we will be able to provide the necessary platforms for the development of these arts and activities.

He addressed the necessities of the development of entrepreneurship and said: “To develop cultural entrepreneurship, we need to strengthen several key axes.” Every entrepreneur begins with creativity and innovation; Therefore, we need to attract creative and innovative people. If we have not been successful in recruitment or the number of attracted people is low, we should try to import active people in other areas and cultivate their creativity. Although the cultivation of creativity occurs most of all in childhood, this does not mean that adults are unable to become creative. With special training and techniques, we can revive the creative look at adults as well.

Behrouz Azar pointed to the importance of promoting a positive attitude and the mentality of growth in individuals and said: “Unfortunately, many of us, especially the authorities, are lost because of constant exposure to positive problems and mentality.” We need to help this attitude and hope in individuals to enhance creativity and innovation.

The Vice President of Women and Family Affairs emphasized: The second axis is the country’s cultural capital. We have a large cultural heritage, valuable traditions and rich art history. Unfortunately, in recent years, due to neglect, some of these possessions have been forgotten or neglected. We need to take action to revive this heritage and open new opportunities to the people.

“Creativity and idea alone are not enough,” he said. A sustainable activity becomes a product or service when the customer is willing to spend. Our artists have often overlooked this, and therefore have trouble developing market and sustainability of their activities. We need to teach activists in this field to learn financial calculations, cost of use, product design and customer need.

He described the fourth issue as networking and cooperating with national and international institutions, saying that now all members of the government are working to create and strengthen these networks. We are trying to integrate existing national capacities, and technology parks can play an important role in these institutional communications and ecosystem development.

Behrouz Azar addressed the use of new and digital technologies and said: “Creative industry activists need to learn digital marketing, understand the digital economy and supply and upgrade their products in this context.” If we can work in these areas, we can see the growth and development of this field, relying on cultural entrepreneurship as the beating heart of the creative industries.

He noted that the creative industries can be developed by the mechanism and methods of cultural entrepreneurship: The most important effect of these industries in our society is their social and identity impact. Strengthening national identity and social cohesion is undoubtedly possible through the development of cultural entrepreneurship and creative industries.

Behrouz Azar emphasized the importance of cultural cohesion, saying: “I hope the cultural cohesion that has become more pronounced these days under the bitter and evil pretext of war in the country will become a sustainable opportunity for Iran’s growth, and the capacities and possessions that we have been neglected for many years should be reunited and appreciated today.”