Pepsi’s history; From stomach syrup to traveling into space

Pepsi Cola is one of the world’s most well -known drinks known as its powerful rival Coca -Cola. Pepsi production began more than five years ago from a pharmacy in North Carolina. In the year 9, Dr. Kilb Breedom did not think that the gastric syrup he had invented could one day conquer the world and not only go out of all continents, but outside the atmosphere. This seemingly simple drink during World War II had a strong presence and popularity in the battlefields, and after the end of World War II, it became part of the Cold War and contributed to US policies to the collapse of the Soviet Union. Pepsi climbed to space and out of the atmosphere in the year 9 with NASA astronauts on the STS-51-F mission. It has also been for more than a century that this drink has forced many Hollywood stars, singers, footballers, automakers, other athletes and celebrities in the world, and has eventually become the world’s largest drink company.

Pepsi History and Landing History:

Handmade stomach syrup; Pepsi Cola’s simple beginning

The initial formula of Pepsi Cola in the year 6 by a pharmacy called Caleb Bradham in New Bern, North Carolina, one of the southern states East America was invented. Like many pharmacists at that time, Bradeam produced handmade candies in his pharmacy that were prescribed as a drug for treating pain and stomach problems and helping to better digest food. He was able to turn them into gastric syrup by dissolving stomach candies in the water and adding a little sugar to this compound, and this was the beginning of Pepsi’s production!

Shortly after warming the market for the pharmacy, and the increase in the applicants and fans of the gastric syrup, the name of the Bord’s Drink for his product was named after the North Carolina state. Initially, the formula for the production of this drink was water, sugar, vanilla, lemon oil, tree -like fruit seeds, Indian nutmeg and such additives. Bradeam attempted to invent these ingredients with a drink, which in addition to the digestive properties, energy and power.

_{Cafe and Restaurant Myers Cave in America; Photo Source: Wiki Media; Photographer: Unknown}

With the increasing popularity of the “drinker” among American citizens, Bradeam decided to choose a more attractive name for it. He eventually chose Pepsi Cola and renamed it until the summer of the year, and offered his syrup to pharmacies and stores throughout North Carolina. By the end of the year, Pepsi Cola’s dealerships were founded in nine US states, thus becoming famous throughout the United States.

Initially, Pepsi was introduced and promoted as a digestive aid, and its slogan “is exhilarating, powerful and helping to digest food”; But with the recognition of the brand, the enlargement of the factory and the increase in production, Pepsi changed its business and advertising policies and decided to use renowned people to sell more. Pepsi hired Barney Oldfield for his brand advertising in the year 6 AD. He introduced this drink to his fans and supporters with the slogan “Pepsi Cola, you will be pleased.” In the following decades, the company continued to use celebrities to attract buyers and attract customers.

_{Pepsi’s promotional poster in year 2; Photo Source: Pepsi-Cola Company}

Bullying Pepsi Sugar and Bankruptcy after World War I

Kilb Breed, after years of success and a great deal of capital through the sale and expansion of Pepsi Cola’s products, experienced a great bankruptcy. He thought the global fluctuations in sugar prices in the midst of World War I (from year 1 to year 6) would go so far as prices will continue to rise; A significant portion of Pepsi’s capital spent on sugar and made its factory warehouses full of raw materials of this beverage; But its predictions did not come out of water right, and after the end of World War I, the price of sugar fell sharply, and the market for the product faced a serious challenge, and the Brazad went bankrupt in its warehouse despite a lot of expensive sugar. The incident crashed Pepsi Cola in the year 6.

_{Pepsi newspaper advertisement in year 2; Photo Source: Pepsi-Cola Company}

Revitalizing Pepsi Cola; Nickel Nickel

In the year 6, after several investors failed to re -establish Pepsi Loft Candi Co, one of the largest manufacturers and sellers of candy in the world, bought Pepsi Cola. Charles G.guth, Charles G.Guth, made great efforts to succeed Pepsi in the midst of the great US recession in the United States. After several failures in implementing his economic policies to preserve Pepsi and save it from the elimination and complete bankruptcy, Luft offered Pepsi to sell Pepsi; But Coca -Cola rejected the offer.

Gott inevitably changed the Pepsi formula to restore his business and began selling soda in 2 ml bottles for five cents. These bottles were about twice the amount of drinks that Coca -Cola offered in 2 -cents 2 cents and sold for lower prices. During this policy, Pepsi returned to the field with the slogan “twice as much as a nickel” (Nickel; Nickel Nickel’s advertising on the radio was the first advertisement to the United States. This ad was eventually translated into five living languages ​​and was introduced by the Magazine of the Advertising Age as one of the most effective advertisements of the 20th century.

_{First Pepsi logo; Photo Source: Campaignlive.com; Photographer: Unknown}

Pepsi Cola; The Popular Drink of World War II

Pepsi succeeded in maintaining its sales market during World War II (from year 2 to 5 AD), followed by famine, poverty, financial crises, as well as significant fluctuations in the global price of sugar. Finally, sugar came out of the shortage and Pepsi returned to its former trend. During World War II, this drink became familiar with American soldiers around the world, and their dependence on this product led to Pepsi troops from the battlefield to their safe tables across the globe, thus Pepsi brand. More demand in world markets.

In the United States, Pepsi took advantage of the opportunities of the post -World War II community to improve its business. In line with the development of the company, Pepsi, Alfred Nu Steele, married Joan Crawford, a famous cinematic actress and American television star at the time. Following this policy, Joan Craoford became one of the main supporters of the Pepsi brand, and in Pepsi’s gatherings and numerous visits to the factories of this product in the 1980s, he attended Pepsi’s wife and introduced Pepsi drinks.

_{Joan Crowford and Alford Steel at Pepsi Company meetings; Photo Source: Logomyway site; Photographer: Anonymous}

In the early 1980s, Pepsi focused on the explosion of the population and Baby Boomers focused on children born after World War II. Pepsi’s first advertising was aimed at attracting young people and was marketed as “The Pepsi Generation”. Pepsi introduced his first dietary drink during this year. This drink was specifically invented and manufactured for teens, young people and those looking for healthy nutrition.

Since then, Pepsi has been changing in different ways. In the year 9, the Mountain Dew brand, which produced carbonated drinks, bought and added to Pepsi’s subsidiaries. A year later, the company monopolized the Frito-Lay snack, making the Pepsi brand wide. Until the 1980s, the brand, which had been in bankruptcy shortly before and had not been the focus of Coca -Cola’s sales and integration, has now become the biggest threat to Coca -Cola’s commercial power as a leading brand in the United States. Pepsi was the headline of international news even in the year 9 and then managed to be the first American product produced and sold in the Soviet Union.

_{Pepsi Cola in the hands of school students in year 2; Photo Source: Wiki Media; Photographer: IvTorov}

Pepsi in the beeps and korn; Advertising with celebrities

In the late 1980s and early 1980s, the Pepsi generation advertising continued to attract young people, while at the same time with a set of Pepsi Challenge and other marketing and customer attraction, the older consumers targeted the community. . Pepsi entered a new phase of the boom in the demand for his manufactured products in the year 9 with the hire of American music star Michael Jackson. Television advertising, Mile Jackson’s promotional music, posters, paper press, the support of world -renowned art figures, music and sports from the Pepsi brand and other mass media were full of all kinds of Pepsi introduction. These massive and widespread advertising became so successful that Pepsi kept hiring popular Hollywood stars and prominent people during the 1980s to bring Pepsi’s reputation to everyone. Among the people hired to advertise in Pepsi, Tina Turner, Joe Montana, Michael J. Fox, Geraraldine Ferraro ) And … can be named.

_{Pepsi Cola Drinking at World War II Memorial; Photo Source: Wiki Media; Photographer: Marjory Collins}

Prior to the year 9, Pepsi was a single one in the world of sale. This year, the CEO of the company decided to change the original formula to keep the product quality still accept by consumers; But the invented drink was so catastrophic that the company had to go back and use the same classic formula. This transformation undermined Pepsi’s credibility and provided an opportunity for the Coca -Cola market to grow. In the year 9, Pepsi attempted to present its carbonated and non -carbonated beverage to attract the X -generation X (birth) of the Population (Born of the 5th to 6th). Slow; But it was not successful, and its product was removed from the competition market.

_{Astronaut Carl Heniz drinks in a ship outside the Pepsi Earth; Photo: NASA}

The drinks of the world in the Pepsi glass

Pepsi is now one of the world’s drink giants, and is much more diverse than what Kilb Braddam could imagine. In addition to “Classic Pepsi Cola”, the company currently offers a variety of dietary drinks, without caffeine, no corn syrup, all sorts of flavors, and even the same drink invented in the year 6, its foundation heritage. Also Gatorade Sports Drinks, which are energetic and booster for athletes, Aquaafina miners, produced with special and advanced technology, Mountin DEW AMP and Starbucks Coffee Drinks (Starbucks ) Also.

_{Pepsi products; Photo Source: pepti-florence.com}

Which of the Pepsi drinks have you used? Which do you like between Pepsi and Coca -Cola? Share your comments with us and other users.

_{Cover Photo: Pepsi Cola; Photo Source: Thoughtco.com Photo: From Tom Kelley Archives}