Dubai chocolate virus; Sweetness that took over social networks

A chocolate called “Dubai Chocolate” has taken over social networks like a virus. Dubai chocolate with a special core of pistachio and attractive colors has made many eager to try its taste and has become a trend in social networks.

Dubai chocolate has a crunchy combination of chocolate, pistachio cream and knafe, as well as crunchy phyllo dough, which is best known for its use in baklava. Earlier this month, delivery service Deliveroo revealed that chocolate was the number one most popular food in the world. This juicy and colorful chocolate is now a social media sensation and many have traveled for hours or stood in line at stores to try it.

Where did Dubai chocolate come from?

A very small chocolate company in Dubai, run by British-Egyptian entrepreneur Sarah Hammouda, is the origin of chocolates that have gone viral on social media. Inspired by her food cravings during pregnancy, Sara Hamoude starts baking handmade chocolates; But one of these chocolates suddenly changes Hamouda’s life like a bomb with a video on Tik Tik.

He didn’t even imagine that his chocolates would become so popular, now he is faced with a significant volume of orders that the production of the small kitchen has increased from one chocolate a day to 500 chocolates. Since the chocolate’s video trended in February this year, Hamouda and his wife’s family business has grown from their home kitchen to a ten-person team in a rented kitchen.

Dubai chocolates in 200g packages, which cost $20 each, were initially only available through the food delivery service Deliveroo. Hammouda says that these chocolates usually run out within a few minutes and many complain about its scarcity. However, now other chocolatiers have rolled up their sleeves in different parts of the world to bake and sell Dubai chocolate.

The eagerness of fans to try the unusual flavors and textures of these chocolates has led to a black market for chocolates and these chocolates are sold at exorbitant prices in South Africa.

Dubai chocolate copy in Germany

When Ali Fakhro picks a row of pistachio-filled chocolates in his shop in Berlin in the morning, he is sure that all of these chocolates will be sold in a few hours. Inspired by the strange success of Dubai chocolate, he was able to find the recipe for this chocolate, and now that the Germans are crazy about buying this chocolate, his business is a dime.

After several attempts, Ali Fakhro has been able to prepare chocolates similar to Dubai chocolates. On the first day, he makes only 20 rows of this chocolate; But all of them are sold quickly and Fakhro prepares more of these chocolates every day.

Dubai chocolate is smuggled!

While the German media have written about the popularity of Dubai chocolate in this country, many are trying to copy this chocolate so that they can start a prosperous business like Ali Fakhro. However, this copying is not the whole story and now Dubai chocolate has become a popular product for smuggling to Germany. These chocolates are sold for more than 100 euros on the Internet Last week, a 31-year-old man was arrested by customs while trying to smuggle 45 kg of this chocolate into Germany.

Dubai chocolate in Iran

These days, even the Dubai chocolate pie has been opened to Iran and in some stores, 200 gram packages are sold at very high prices. However, after the popularity of this chocolate, various companies have started working and launched chocolates under the name of Dubai chocolate, and now it is a little difficult to distinguish. Real Dubai chocolate is made by FIX company in UAE; Although similar examples are being advertised in other countries.