Sustainability with Copenhagen Fashion Week

Copenhagen Fashion Week is held in Denmark as the representative of Northern Europe in the Scandinavian region, which includes Finland, Sweden and Norway. Designers from Germany and Great Britain are also part of the participants of this event. The last Copenhagen Fashion Week for spring and summer 2023 was held in August (the last fashion week in the European region). The importance of this fashion week is due to its minimal style, sustainable fashion and street style.

Background of Copenhagen Fashion Week

The first Copenhagen Fashion Week was held in 2006, the result of the merger of the previous fashion shows in Denmark. dansk modeuge And dansk herremodeuge It was going back to the 1950s. Copenhagen Fashion Week is owned by the Danish Fashion Institute, which in 2017 introduced strategic process management with the participation of key stakeholders in the fashion industry. The aim of this strategy was to strengthen Copenhagen as the center of Scandinavian fashion and to create the leading fashion week in Scandinavia.

In 2019, Copenhagen Fashion Week became the only Scandinavian fashion week, to help sustain and develop Copenhagen Fashion Week. Held biennially in January/February and August, the event welcomes press, buyers and influencers over four days of shows and concurrent events that include two exhibitions, CIFF and REVOLVER.

As the first city in the international fashion circuit, Copenhagen has become a center for influencing new trends to the extent that “LONDON-BASED” brands such as “RANARA” and “RAEBURN” participate in the fashion week of the Danish capital.

Fall 2022 collection at London Fashion Week

Copenhagen Fashion Week Strategy

The aim of Fashion Week in Denmark is to bring fundamental changes to the way the event is run, to inspire and encourage the industry to take steps towards becoming more sustainable. The strategic goal of strengthening Copenhagen as a Nordic fashion center is to establish Fashion Week as the leading fashion week in Northern Europe, acclaimed for its sustainability and Scandinavian style minimalism.

In 2018, Copenhagen Fashion Week put more focus on sustainable fashion with new management. Newly appointed CEO Cecelie Thorsmark assembled a “Sustainability Advisory Board” of industry experts. In January 2020, Copenhagen Fashion Week launched an ambitious sustainability strategy that includes a not-for-profit organization with 15 public funds and 85 commercial partnerships. The Danish Ministry of Industry, Trade and Tax Affairs was announced as the main partner of Copenhagen Fashion Week.

Partners and sponsors of Copenhagen Fashion Week

Copenhagen Fashion Week for Spring/Summer 2023 saw a number of up-and-coming Scandi brands present their latest designs on the international stage, but what sets it apart from other fashion weeks is its focus on sustainability and the organized effort to create The major changes are in the way the event is run, which strives to inspire and encourage the industry to take steps towards becoming greener.

Sponsors of Copenhagen Fashion Week

One of the partners of the Danish Fashion Week is a subsidiary of the Foundation Design Association, alongside the Danish Index Design Center, which works with the aim of design to improve life and the global fashion agenda.

Copenhagen Fashion Week has entered into a media partnership with WGSN, Creative Partners of the Fashion World, to capitalize on its strengths by disseminating knowledge and information on responsible business practices with the industry. This partnership covers Copenhagen Fashion Week by investing in articles.

YOUTUBE has partnered with Copenhagen Fashion Week to support the digital growth and global reach of all brands in the Official Show Program. The unique digital participation of this media with live broadcasting of events has improved its media quality level.

Milan fashion week fall 2021! A noisy week

Business partners of Copenhagen Fashion Week

CREATIVE DENMARK is a collection that collaborates with this fashion week through investment in various media campaigns and ceremonial program.

INFUTUREUM is the knowledge base partner of Copenhagen Fashion Week, working in the field of sustainability strategy communication.
FASHION FAIR International, Copenhagen is the first partner to adapt and implement the 2023 sustainability requirements for 10,000 exhibitors.

OSLO FASHION FESTIVAL is the first Nordic partner of Copenhagen Fashion Week to implement sustainability requirements for its members and brands.

THE SWEDISH FASHION COUNCIL cooperates with Copenhagen Fashion Week to further strengthen and develop the talent of emerging designers.

Zalando Sustainability Award from Copenhagen Fashion Week events

During the Copenhagen Fashion Week, the ZELANDO Sustainability Award is awarded to a collection with a creative design based on sustainable fashion. This year, as the fourth winner of the Zalando Sustainability Award, in cooperation with the Copenhagen Fashion Week, the “RANRA” brand succeeded in receiving the award. Focusing on longevity and using exciting techniques with textile textures and colors to create a colorful and creative display, Ranara’s genderless collection was the target of the Zelando Sustainability Award as a unique collection to innovate and explore more sustainable design options to encourage other brands. .

Rannara impressed the judges on the runway with a combination of unexpected colors and textures not usually seen in sustainable fashion shows. Ranara has received a €20,000 award in partnership with Zelando, with the aim of collaborating to produce an exclusive collection, which will employ more sustainable design methods in manufacturing materials, production processes, technological solutions and traceability in its future collection. Zelando will make many of the designs from the SS23 collections showcased at Copenhagen Fashion Week available to more than 49 million customers in 25 European markets.

Founded in 2018 by RCA graduates Arnamar Johnson and Luke Stevens, London-based brand Ranara was inspired by Icelandic mythology for its spring/summer 2023 collection, which is based on people who magically live in a parallel universe. they do. The silhouette of this luxurious and sporty collection ranges from happy natural colors to pastel colors.

Other collections presented at Copenhagen Fashion Week

ROTATE

For the spring/summer 2023 collection, the brand presented its prominent silhouettes with vivid colors and many references to the style of the 90s with sheer and transparent dresses and short skirts. rotate took its first step into the metaverse this season, the brand introduced its first NFT, allowing fans to own the brand’s “Teresa” flame dress, unveiled as part of its Spring/Summer 2023 collection. prepare.

SAKS POTTS

This brand showed for the spring and summer 2023 collection, the beauty of clothes is in mixing its beautiful pieces. The use of gold metallics with sheer and delicate pink shirts or billowing white shirts with belts or ombré leather fabrics gave a new meaning to the business woman even while partying. Gold was the constant element of this collection, which appeared from the shorts in one style to the special rose choker of this brand.

GANNI

The Spring and Summer 2023 show of this collection called JOYRIDE was interesting and fun from start to finish. The collection was held on the Copenhagen waterfront with colorful biker models followed by the Ghanaian girls parade. In this collection, denim skirts, leopard print (characteristic of the Gani brand) and classic style pieces were presented. This collection was written like a poem for Copenhagen with bright orange and shiny blue mini dresses and pink pants.

STINE GOYA

Designs from Stein Goya’s dynamic collection for Spring/Summer 2023 are empowering and inspiring party wear for the seasons ahead. Eye-catching pieces in this collection include all-over sequined dresses, pearl-embellished suits, colorful prints and bold floral silk embroidery. Goya designs are always designed with comfort and wearability in mind.

HOLZWELIER

This brand has designed clothes for men and women in the spring and summer collection of 2023 under the title “IN MOTION”. The fabrics of this collection are produced from parachutes that were donated by a Norwegian sports specialist.

In this collection, on the one hand, there were elegant floral dresses with a comfortable design while moving, and on the other hand, dresses with a perfect fit in the form of suits and vests or vegan leather jackets. One of the constant elements in all the fronts was the use of hangers in different parts of the clothes.

The brands introduced in this article and many other brands at Copenhagen Fashion Week have entered a different level of quality to compete in the new capital of fashion. This city is known as the most sustainable fashion city in the world and the Scandinavian region with its special geography as a pioneer in the development and preservation of the environment with the need to comply with the minimum standards of sustainability in order to encourage designers and manufacturers to emphasize the importance of changing production and supply conditions towards more sustainability. slow

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References:

www.harperbazaar.com
www.vouge.com
www.copenhagenfashionweek.com