How to turn from a clothing maison into a brand in the fashion industry?

You have heard the story of the big brands of the fashion world many times from the mouths of the founders or their heirs. How they started with a small atelier and maison and now have branches and showrooms in every part of the world. These stories are not fiction, but they do not tell the whole story either.
How a fashion brand is formed and, by going through the branding process, becomes a lasting business in the world of fashion; It has documented and learnable principles that we share with you in this article.

A successful business cannot be formed unless the business owner knows what mission he is looking for in the world of fashion.

What is fashion branding?

Buying is not always because of need, people buy because of the effect they feel from owning that item, an effect that makes the customer return again and only happens in a fashion brand.
One of the important advantages of branding is dealing with turbulence. Throughout history, societies have always faced social and economic crises, but even in this situation, many have been able to maintain their dream position by branding in the fashion industry and continue to be leaders with the deep belief they have created in the minds of their audience. Even in times of war or disease, this only happens with the lasting image that the fashion brand has created in the mind of the audience. Knowing about branding in the world of fashion will help your business find a unique identity and make you a lasting image in the mind of the audience.

The importance of learning fashion brand identity

Learning business principles in fashion are as important as principles and sometimes more than clothing design skills. A small percentage of people who establish a clothing store succeed and remain in the minds of customers for years, and a smaller percentage become a family business. Having a signature of your work or line of art is more likely to last.
Have you ever seen a dress and guess which brand it is for? What makes customers recognize your product quickly in fashion design is the artistic line or image that your brand has created in the mind of your audience, and this can be adapted from your brand identity and the path you have taken for personal branding in the field of fashion. .

At Branding training You will learn how to identify your unique selling points and how to introduce yourself in the market. How to turn your creative ideas into a tool to communicate with your audience’s subconscious and use them to communicate and develop your career.
Fashion branding is the knowledge that connects your customers to you and does not let them forget you under any circumstances. It teaches you that what age your customers are, where they live, how they spend their time for fun is very important. These are all the golden keys to a more lasting entry into the fashion industry. By knowing how to brand, you greatly reduce the risk of investing in the establishment of your clothing maison.

Why is your business that grows you and becomes your launch pad. Finding that why requires digging deep into your interests, personal identity, and why you and your brand exist.

What you will learn with fashion branding:

You cannot step into the world of fashion and fashion competition without knowing the past and future of the fashion industry. Fashion cycle is like business cycle; continuous and variable movement; Like other industries, the fashion industry is dependent on its history. Information such as fashion in the 20th century, the reason for the disappearance and emergence of trends, familiarity with the vision of designers in different historical periods will help you gain a deeper understanding of fashion, and this will help a lot to touch the spirit of the times.
This multi-billion dollar industry will never disappear because it is part of the basic human need. Every person on earth wears clothes. The possibilities and ideas are endless. People buy what they think and feel represents their style and sometimes create new personas to fit their new clothing style.

The thought process and design that people put into buying clothes is very complex. With a basic understanding of clothes and their purpose, designers have created pieces of art that reflect details of their society and personal style.
In brand storytelling, you can distinguish eras by what society wore at the time. Whether it is due to war, work, social events or everyday life, fashion clearly articulates and shows what has happened to create those pieces of clothing and how the brand has recognized and responded to those ever-changing needs. Is.
How you communicate with your customers isn’t just limited to the photos you post of your products. Advertisements and how to communicate with customers in the branding of your clothing maison should be in line with your brand identity and have the necessary integrity and should be able to communicate with the subconscious of the audience. This will be possible by having a correct structure in the formation of your brand identity.

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Fashion brand identification is a long road that is covered with patience

After all, anything that involves connecting with a group of people doesn’t happen in a day. You can’t trust or like someone you just met. You have to spend time with someone, understand them, and only then can you decide if you can trust them or not. The same is true for companies. This is not something that can be achieved in a day or two or even three days. It is a long, daunting and ongoing process. If you rush it, you might screw it up. Therefore, you need to be very careful about the ways you use your branding.