This week, the American color institute Paone, which selects the color of the year in December, released its report on the color of the year 2024. This year’s Paone color is Rooibos Tea. Let’s know more about this color.
rooibos tea color; A color taken from nature
This year, Paone’s Color of the Year 2024 includes ten colors, including five primary colors that express a sense of nostalgia. These colors are a combination of familiar old colors with a coemporary vibe that are much easier to mix and match than last year. In fact, colors that compleme each other have been considered this year.
The color of the year 2024 is the color of rooibos tea or red tea. Leatrice Eiseman, color expert and executive director of the Paone Color Institute, says about this color:
This color is actually a kind of red that is infused with woody notes of garlic.
The hexadecimal code of this color is #a23c26. This color is not in the list of web colors and therefore cannot be used in HTML and CSS codes. The values of this color in the RGB system are (38, 60, 162). The color of rooibos is somewhat similar to brick and clay, but it has less orange and is instead more red.
Rooibos Color Psychology; The effect of rooibos color on mood
Color has a significa effect on people’s emotions and mood. The strategic use of color can improve people’s meal and emotional states and help them feel good psychologically. The color of rooibos is a living color that has many benefits for the freshness of the soul and the freshness of the body with the freshness of red and freshness of orange.
The presence of red in the color of rooibos enhances exciteme and will have a refreshing effect on people’s mood. This color can evoke feelings of warmth, comfort, optimism, energy, ehusiasm and self-confidence.
Application of rooibos color in various industries
Apart from design and fashion, this color is expected to be used in industrial designs from cars and electronic devices to ierior spaces, movies and animations.
1. Rooibos color in the fashion industry
Paone’s color of the year is chosen with great care and obsession. For this reason, the chosen colors often inspire designers in the fashion industry. Some of the first to adopt this color in their designs include Emilio Pucci, Gucci, Alexander O’Neill of Markarian.
However, if you wa to use this color in your own style, use it using the following combinations:
Rooibos complemeary colors
The complemeary color palette of Rooibos includes Cyan. The complemeary color of each color is found at its opposite poi on the color wheel. Combining complemeary colors with each other is the best way to draw the atteion of the audience to the color that we wa to show more prominely. For example, if we wa to show the rooibos color, which is the color of the year, better, we should combine it with navy blue clothes.
Analog technique
Colors in the rooibos family include metallic sun-bur red and amarah purple. These two colors are located on the color wheel, just to the right and left of rooibos tea color with a 30 degree difference. This color combination is soothing for the eyes.
Triadic technique
The colors that are 120 degrees differe from rooibos on the color wheel are green and blue. This triple palette offers a stunning and beautiful combination with the best possible corast.
Tetradic technique
The tetradic palette of rooibos tea includes green, sea blue and purple red. The tetradic technique is quadratic and is a bit complicated. So, if you don’t know how to combine colors, try changing the colors to achieve the desired result or use other techniques.
2. Rooibos color for ierior decoration
This color is too iense to design ierior decoration with, because it easily irritates the eyes. However, you can incorporate it io your home decor in the following ways:
Paiing the ceiling of the room in rooibos color
Usually, the color of the ceiling is not very visible. Therefore, you can pai the ceiling of the bedroom, living room or living room in the color of rooibos tea. This color creates a luxurious and stylish yet modern feeling. Red can create a lot of exciteme, but rooibos is softer and therefore, if you use it on a bedroom ceiling, it will create a romaic and passionate feeling. Do not forget that this color can make the space look a little smaller; But the comfort and peace it creates is worth it.
Using rooibos colored furniture
Instead of paiing the walls in rooibos tea, choose items such as cushions, pillows and tablecloths in this color. Rooibos tea is a popular drink in South Africa; Therefore, choosing pots and dishes in the color of rooibos tea can decorate the home in the style of African homes. Furniture and sofa covers can also be attractive with this color.
Rooibos color lighting
Using lights of this color at home can bring you warmth and comfort. You can also use rooibos lampshades to create a differe mood in the space. If you like to decorate your home in the easiest way, the best and cheapest way is lighting.
3. In the cosmetics industry
The color of rooibos tea is a bit like brick, but it is redder than that. This color is considered a complete and stylish choice for lipstick, and of course, it is very attractive for blush and nail polish. Rooibos is not as spicy as red, but it has inherited enough of its freshness. Therefore, it can be considered both dignified and stylish for makeup.
4. in marketing affairs
In marketing, it can be used as a color that induces feelings of exciteme, pleasure and attractiveness. Youthful ehusiasm, exciteme, ehusiasm and urgency are the characteristics of this color, which makes its use in marketing successful. Marketers can use this color in products when they are trying to create feelings of adveure, exciteme and novelty.
In products related to young people, this color can indicate self-confidence, sociability and a sense of boldness appropriate to their age. In children’s products, from clothes to toys, this color conveys a playful spirit. Even in the field of sports, sports equipme can show a sense of speed and agility with this color.
5. In branding and logo
The brilliance of this color is suitable for advertising graphics, logos and websites and can be beneficial in attracting atteion.
6. In the packaging industry
For food and beverage packaging, this color can show the taste and freshness well.
rooibos; A natural and harmless color for the environme
This dye is obtained from the rooibos tea pla, and for this reason, dyeing fabric using this natural, non-toxic, environmeally friendly dye can significaly reduce the carbon footpri of the textile industry. Dyeing with rooibos is easy and gives textiles a vivid and natural color. Rooibos is a color consisting of shades of yellow, orange and red.
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final word
Every year, the Paone Color Institute selects the color of the year so that designers in the fashion industry, as well as people who do creative designs in various industries, can be inspired by that color and its combinations. The color of 2024 is the color of rooibos tea, which is a little red, a little orange, and a little brown. Perhaps it can be seen as a brick. In this article, we talked about the color of rooibos tea, its characteristics, its uses, and the psychological effect it has on our mood.
What do you think about the color of rooibos tea? Please share your views with us.
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