Everything about the Hublot watch brand; Luxurious, youthful and eye-catching

In this article, we will examine the Hublot watch brand and the successes of this young and youthful brand.The luxury watch brand Hublot or Hublot (both pronunciations are correct) (bullseye in French) was founded in 1980 by the Italian Carlo Crocco. The founder of this company was able to combine creative Italian design with Swiss watchmaking art and produce luxury and sometimes unconventional products.

Even if the success of this luxury watch brand did not start immediately after its establishment, the history of the company has become a promising success story for other new and young brands. With the help of clever marketing strategies and unusual concepts, Hublot became a “rising star” among Swiss watchmakers. When Hublot was sold to the French holding company LVMH in 2008, its sales were estimated at 200 million Swiss francs.

The history of the Hublot watch brand

The name of this brand “Hublot” is derived from the French word “porthole” which means “airplane window”, which refers to the circular bezel that resembled an airplane window with the screws that were in the early models of these watches. In 1970, Carlo Crocco, who was one of the successful managers of Binda Group, left this company to establish a luxury watch company for Switzerland. Croco started designing watches in Switzerland by establishing the MDM Geneve watchmaking company, which he later named Hublot.

combination of rubber and gold; The art of combining a luxury brand

The first version of the Hublot watch was actually the first “natural rubber (waterproof plastic) strap” watch in the history of watch production. The production of this waterproof natural plastic strap was the result of Carlo Croco’s three-year research in this field. This wristwatch was introduced for the first time at the Swiss Basel watch exhibition and sold more than 2 million dollars in the same first year. In fact, this natural rubber strap with a gold frame was the first of its kind in the history of watchmaking and was able to inspire a modern watchmaking style, but it goes without saying that it soon became one of the favorite and unmissable fashion accessories alongside the most luxurious fashion brands. The world has changed.

Exactly that rubber strap became one of the trademarks of the Hublot brand. The amalgamation of gold and rubber was a novelty in the industry, mainly because up until that point gold had never been combined with conventional materials. Although the rubber strap was one of the important elements that led to the commercial success of the newly born Hublot company, a decisive step in the field of marketing was not made until the arrival of Jean-Claude Biver as the company’s CEO.

The year 2004 was a turning point in the history of the Hublot watch brand, when “Jean-Claude Biver”, the former CEO of the Blancpain brand, assumed the position of the head of the Hublot watch company. Jean-Claude Biver was a professional marketing specialist who soon took the well-known brand to another level by emphasizing the “art of fusion”. Hublot started with an array of materials including carbon fiber, ceramic, Kevlar, magnesium, tantalum, and tungsten. Jean-Claude Biver called Bing Bang “Art of Fusion”, which means “art of fusion”, which is not wrong considering the style and fusion materials used in Bing Bang watches. As we said, Hublot combined rubber with gold in the design of its watches.

In fact, this was the first time that gold was combined with rubber, and this combination became Hublot’s trademark. As we mentioned before, the original watch with a gold case with a rubber strap was released in 1980, and that exact strap became one of the trademarks of the Hublot brand. The combination of gold and rubber was a novelty in the industry, mainly because up until that point gold had never been mixed with ordinary materials. Although the rubber strap was one of the important elements that led to the commercial success of the newly born Hublot company, a decisive step in marketing was not taken until the arrival of Jean-Claude Biver as CEO of the newly born Hublot company.

In the same direction and in another strange move, an 18-carat gold alloy called “Magic Gold” has introduced a combination of gold and ceramic called “Boron Carbide”, which is more resistant to scratches than pure gold. Or another alloy introduced by Hublot which is a combination of red gold and platinum and named “King Gold”. The unique design, cheerful and youthful colors, the use of jewels in an artistic way in the watch, special straps and such features made Hublot watches sell like “cakes fresh from the oven” one after another in the market and the company’s financial turnover It grew exponentially. Of course, the production of Hublot watches, especially the Bing Bang series in limited editions, was not unaffected in this matter. It is not bad to know that this brand is also famous for the development of the “WiseKey” system. This system uses a smart card to detect counterfeit watches and authenticate genuine watches. In total, the Hublot brand has combined the three principles of art, innovation and watchmaking.

bing bang; An explosion in the youthful watchmaking industry

In 2005, the first version of “Bing Bang” watches was unveiled. These all-male versions revolutionized youth-friendly industrialization with their unique design. Bing Bang won many awards and proved that overnight commercial success is not just a pipe dream. The similarities between the Bing Bang and the early versions of Hublot’s classic watches. The Big Bang model was unmistakably a men’s watch until 2008, when women’s models were first released. Hublot’s Bing Bang women’s watches had smaller bezels, jeweled bezels, and eye-catching colors.

Jean-Claude Biver also identified other needs in the market and released the “New Classic Fusion” model watch later that year. This model offered a more cautious character than the Big Bang and left the customers’ hands more open to choose. It was no surprise that Hublot’s rapid rise as a leading player in the luxury watch market attracted the attention of other brands. Crocco sold the Hublot franchise to the French holding company LVMH, but the services of Jean-Claude Biver and his colleague Ricardo Guadalupe were retained and the brand’s journey continued in earnest, which was not far-fetched.

In 2015, three unique models of the Bing Bang version were released, which surprised everyone. “Bing Bang Full Magic”, “Bing Bang Unico” and “Bing Bang Tourbillon Five Day”. In the same year, ten jeweled Bing Bang models were also introduced to the market, which were jeweled watches of this version; These watches were decorated with precious stones such as diamonds, rubies and sapphires, and the base price of each of them was 1 million dollars. These features made Bing Bang the flagship of the Hublot watchmaking brand. The resistance of Bing Bang Hublot watches against scratches has made the second-hand watches of this brand have many fans and each one has a value equivalent to thousands of dollars.

Hublot Big Bang and Hublot Classic Fusion; The most popular Hublot models

Every luxury brand has a collection of more popular and famous models that resist time and fashion trends; The same applies to the Hublot Bing Bang and Fusion Classic watch models. The Hublot Bing Bang series watches are nothing short of legendary, which is why the collection has expanded with numerous sub-series over time since its initial release in 2005. Hublot Classic Fusion watches were first introduced in 2008, reminiscent of the traditional design of Hublot’s early watches.

But there are some lesser-known watch collections from this brand that have their own fans. For example, the “King Power” collection consists of a 48mm thick case, which is certainly noticeable, while the “Spirit of Big Bang” collection is quite popular with its rectangular cases. All in all, loyal Hublot fans are never disappointed whenever a new limited edition watch is released, as Hublot’s principle of “Fusion Art” constantly updates the watches and with new models such as the Hublot Porto Montenegro Classic Fusion – 48, fans of the brand It surprises Khushnam.

Precious metals and stones: the main components of bold and luxurious Hublot watches

In general, precious metals and stones such as diamond, ruby, zirconium, gold, silver, platinum and titanium are used to make Hublot watches, including Bing Bang series models. also Powerful and durable engine, high quality and accuracy of the watch engine (hublot watch engines are produced under Sausage license and in Japan), impressive and luxurious design with unique elegance, stable color and anti-sensitivity and anti-rust body and strap and unbreakable glass, anti-scratch and Waterproof watches are popular with athletes and celebrities.

For example, in the Hublot Magic Gold watch series, we see a combination of pure gold and boron carbide, extremely hard ceramics and covalent materials that are even used in tank armor. Another alloy produced by Hublot is called Hublonium, a metal alloy that includes magnesium, aluminum, and other materials.

Hublot; The official timing of Euro and FIFA in the World Cup

Marketing genius Jean-Claude Biver was not only responsible for opening a new factory for this luxury watch brand dedicated to the development, creation and production of watches, but also for Hublot’s entry into the world of football. In fact, Hublot is the first luxury watch manufacturer to enter the world of football, a move that was once considered too bold, but now Hublot is the official watch of FIFA and an integral part of the World Cup, the most popular sport in the world.

It’s good to know that Hublot has been working as the official timekeeper in the European Football Championship since 2008. Hublot is also the “Official Timekeeper” of FIFA and the World Cup since 2010. In addition, over the years, Hublot has sponsored important teams and clubs such as Manchester United, Juventus, Bayern Munich, Ajax Amsterdam, the Formula One race and the famous basketball teams Los Angeles Lakers and Miami Heat. Also, in 2010, this luxury brand became a watchmaking partner of the “Ferrari” company, and according to this agreement, all Ferrari and Hublot activities related to the images and commercial activities of the company are carried out in cooperation with each other. “Hublot Ferrari” is one of the most famous watches of this luxury brand, which is known as the best achievement of this brand in cooperation with Ferrari luxury car company.

Hublot brand ambassadors

The famous Hublot watchmaking brand, in addition to participating in sports competitions, has always signed big contracts with the old and new stars of the world’s popular sports as brand ambassadors. Players like Pele, Diego Maradona, Mike Tyson (boxing legend), Luis Figo, Gareth Southgate (England national team coach), Steven Gerrard, Didier Deschamps, Kylian Mbappe, Jose Mourinho, Jet Li, Usain Bolt and Dustin Johnson are some Among these famous stars and ambassadors of the Hublot luxury brand are considered. In the following, we will examine some of these collaborations.

Meanwhile, Hublot started working with Kobe Bryant in 2013, the late American basketball player who died in a helicopter crash with his daughter in 2020. In 2011 and 2016, Hublot designed watches in honor of Kobe Bryant. The first watch designed by Hublot for Kobe Bryant was produced in 2013 and is from the King Power 48 mm series, which was named after the nickname of this basketball legend as “Black Mamba”, which is the name of one of the longest and most poisonous snakes in the world. This watch is produced in a limited number of 250 copies and the strap of this watch is made of python skin. At 6 o’clock, the watch number 24, which was the jersey number of the late American star, is included, and the purple color of the hour indexes is in honor of the color of the jersey of the Los Angeles Lakers team. The material of the watch frame is ceramic and black in color. The signature of this late player can be seen on the back of the watch case. This watch was sold at the price of $25,200 at the time of release, and after the death of Kobe Bryant, the price of this watch increased. Black Mamba is now among the watches that are always sold at auctions at a price higher than the daily price.

The second watch that Hublot designed for Kobe Bryant was launched in 2016. This watch is from the classic Fusion Skelton series, which was introduced to the market on the occasion of this basketball player’s farewell in 2016. This beautiful watch was produced in a limited number (24 pieces) of which 1 piece belonged to the player himself and 23 pieces were sold to other people. The remarkable thing about these watches is a black snake with a 3D design, which can be seen on the face of both watches as a symbol of this player.

The material of the watch frame is ceramic, and the hands, indexes, and bezel screws are made of 18 carat red gold. This watch can also display the day, week and month. The price of this watch at the time of presentation was $20,400. The name chosen for this watch is “Hero/Villain” which was based on the sayings and philosophy that Kobe Bryant believed in. This philosophy believed that nothing is black and white and that we are all heroes and villains at the same time.

Pele, the legendary Brazilian footballer and the best footballer of all time, who was awarded the title of “Footballer of the Century” by FIFA in 2020, has been the ambassador of the Hublot watch brand since 2013. Pele died in 2022. Also, on the occasion of the 2016 Olympic Games, Hublot launched two special and limited models from the Big Bang collection, namely “Ceramic Usain Bolt” and “Yellow Gold Usain Bolt”. Since 2010, Usain Bolt, the fastest man on the planet, who won three gold medals at the 2016 Olympic Games in Rio, has been one of the brand ambassadors of Hublot watches.

Novak Djokovic, the undisputed star of the tennis world, signed a contract with Hublot in 2021, and of course, the amount of this contract is not known. Djokovic wore the Big Bang Meca-10 Blue Ceramic model of this brand at the Paris Masters, which costs around 20,000 pounds.

Which celebrities wear Hublot watches?

Hublot watches were also used by businessmen, singers, and royals such as Bernie Ecclestone, Lionel Richie and Prince Albert of Monaco and thus were well advertised. Rapper Jay-Z is also one of the most famous fans of Hublot watches, this interest led Hublot to collaborate with the famous rap star and create the “Hublot Classic Fusion Shawn Carter” watch. Also, one of the most expensive Hublot watches ever made was given to Jay Z as a 43rd birthday gift by his wife Beyoncé in 2012. The price of this watch at that time was 5 million dollars.

“Cristiano Ronald” also owns several models of Hublot watches, the most famous of which is the 49 mm 18-carat rose gold MP-09 Tourbillon Bi-Axis model watch decorated with baguettes and diamonds, whose price is estimated at 1 million dollars. It might be interesting for you to know that the most famous Iranian owner of Hublot watches is “Mehran Madiri”.

See some exquisite men’s watch models

Hublot company, apart from its prestigious presence in the world of celebrities, pays a lot of attention to charity. For example, the Hublot watch campaign with Depeche Mode is a good example of this watch brand campaigning for healthy drinking water.

The most exquisite women’s wristwatches in Digikala

final word

The luxury watch brand Hublot or Hublot (both pronunciations are correct) (French for bullseye) based in Nyon, Switzerland was founded in 1980 by Italian Carlo Crocco. What made Hublot’s brand name even more popular was “Art Of Fusion”. In this new and innovative style, Hublot combined rubber with gold in the design of its watches. In fact, this was the first time that gold was combined with rubber, and this combination became Hublot’s trademark. Also, the Hublot watchmaking brand is the first luxury watch manufacturer to enter the world of football, a move that was once considered too bold, but now Hublot is the official watch of FIFA and an integral part of the World Cup, the most popular sport in the world.