The sudden increase in the price of the dollar was not just a number on the exchange board. This mutation slowly penetrated io the smallest layers of daily life and changed the way people lived.
Food baskets became smaller, housing choices more limited, education costs more burdensome, and travel more like a dista commodity. Many people check the prices several times before buying, some have deleted mohly plans, and others have had to rearrange their life priorities.
In the meaime, eertainme has found a vague place. On the one hand, economic pressure makes it the first option eliminated from the household budget, and on the other hand, life without fun practically ends in meal exhaustion. This coradiction raises an importa question:
Is eertainme in Iran becoming a luxury item?
Or are people just forced to change their form of eertainme, without abandoning the need for eertainme and happiness?
A question that cannot be answered only in the price of a cinema ticket or the cost of a night out in a cafe. To understand this change, one must go to people’s behavior; What things are removed from their life basket and what things are still preserved despite the economic pressure.
Is eertainme the first thing to be eliminated?
In the classical economic view, eertainme has always been one of the eliminable expenses. When he doesn’t wa to spend money, the first thing he sacrifices is fun. But today’s reality is a bit more complicated than this simple formula.
Examining the behavior of users of eertainme platforms shows that people have not necessarily eliminated eertainme, but their type of eertainme It has changed.
Reports published by some eertainme market monitoring authorities, including collected data, show that:
- The demand for expensive and luxury eertainme has decreased
- On the other hand, eertainmes that have a higher experience value than the price have still maiained their audience.
From foreign travel to city eertainme
Uil a few years ago, foreign travel was one of the symbols of middle-class leisure. But today, even domestic travel has become an expensive decision for many families. In this situation, urban recreation has returned to the ceer of atteion. When domestic travel is not possible in the curre economic conditions, it is replaced by eertainme such as parks and cafes, amuseme parks, etc.
Luxury eertainme or more conscious?
The EscapeZoom website (EscapeZoom.ir), as a reference for iroducing and booking group games, pois out an importa poi in its analytical reports:
More than ever, people are looking for purposeful eertainme; Eertainme that makes memories, not just to fill time.
Maybe it’s better to use the word more selective instead of luxury. People go out for fun less, but when they do, they choose more carefully.
The future of the eertainme industry in Iran
If the 180,000 Toman dollar lasts (or even if it doesn’t), one thing is certain:
Eertainme cannot be eliminated, but it changes its shape and adapts to people’s financial ability.
Eertainme is not a luxury need; It is a psychological need
Perhaps the most importa error of analysis is the purely economic view of eertainme. In a society with high psychological pressure, recreation is not just fun; It is a kind of psychological drain.
Eliminating fun altogether has a cost that is later seen but more profound. This is why even in the most difficult economic conditions, people still find a way to breathe; Although short, however limited.
This is precisely why the eertainme industry is still alive.
last word
Perhaps the most importa lesson of this course is:
In times of economic stress, people have less fun, but if they’re going to have fun, they wa it The best possible choice to have
