How to recognize the authenticity of cosmetics?

The high variety of cosmetics has made everyone buy any type of product from any brand depending on their taste, budget and needs. In between, there are profit-seeking people who use their name and reputation Top cosmetic brands Nowadays, counterfeit products but similar to the original ones are introduced into the market. The similarity between them has made it difficult to distinguish the original product from the fake. Especially since with the increase of online stores, buying and selling of such products has become more popular. At present, fake brands of cosmetics in Iran have increased to such an extent that we decided to discuss in a separate article the ways of distinguishing original cosmetics from fakes and the methods of checking the authenticity of the product. As you know, buying fake cosmetics not only causes financial losses to consumers, but also threatens their skin health.

Among the negative effects of using fake products include:

• causing skin sensitivities and irritations that cause redness, itching, inflammation, pimples, etc. on your skin.
• Irreparable damage to the eyes in case of using fake eye cosmetics that sometimes require eye surgery.
• Dryness and vulnerability of the skin in the long term and premature aging of the skin that cannot be reversed.
• Disturbance in your body’s health that happens by absorbing the chemicals and poor quality found in fake cosmetics.
• Getting lip cancer due to using low quality and fake lipsticks

1- Paying attention to the package and packaging of the product

Some physical characteristics of fake products, such as packaging color, product weight, font and size of writing on it, spelling mistakes in writing, having unfamiliar logos, the list of raw materials written on the packaging, etc., are different from original products. Paying attention to these things is one of the ways through which you can distinguish original products from fake ones. In this case, even the smallest difference indicates that the product is fake. So don’t skip it easily.

2- The credit of the store you buy from

One of the easiest ways to check the originality of the product is to buy it from reputable dealers of the desired brand. You can find out about its branches and dealers by visiting the official website of that brand.

This way is a risk-free way to buy original products. In our own country, Iran, you can also buy from stores that represent a particular brand. Unfortunately, we see many cases of fake cosmetics in Iran. From stores to peddlers in the subway. It has even happened that big and reputable online stores have sold without knowing about the fake. For this reason, be sure to research about that collection before buying.

3- Checking the physical quality of the product

Sometimes the packaging of the product or its quality shows whether the product is original or not. For example, if you have purchased a shadow palette in which there are things such as the difference in the dimensions and size of the product, the poor quality of the accessories such as the mirror or pancake pad, the color difference in the palette, etc.; Everyone can show that it is a fake cosmetic brand and a fake product.

4- Identifying the originality of cosmetics with barcode and serial number of the product

Original products usually have a barcode, serial number, or product code, which you can scan to connect to the brand’s website. The barcode or serial number is usually placed under the product or its packaging, and with a barcode reader, you can easily find the product on the brand’s website and be sure of its authenticity. Counterfeit cosmetics often have no serial number. It has even been seen in cases where the barcode itself was wrong. The first 2 or 3 digits of the barcode must belong to the country of manufacture of the product. So by checking the barcode, you can find out the originality of the product.

5- Attention to the smell and texture of the product

Fake products often have a strange smell and texture with impurities. For example, an original mascara has a light and pleasant smell, but fake mascaras have a chemical smell or have too much fragrance. In addition, the mascara brush may also be of lower quality. Or consider a cream product whose original version is matte, but the fake product has impurities such as crowns. Paying attention to the appearance features of the product is another way to distinguish the original cosmetics from the fake, and to understand it, you just need to check the product more carefully.

6- Testing the product

One of the ways to distinguish genuine cosmetics from fakes is to test the product on the skin. Products such as eye shadow and blush do not fall off, lipstick is applied smoothly without causing dryness on the lips, cream products are light and quickly absorbed and particles do not remain on the skin, mascara does not completely stick to the eyelashes and does not cause eyelashes to fall out, and the bristles of the original brushes do not fall off. If the store allows you to test the product, pay attention to these points so that you don’t get caught by fake brands of cosmetics.

7- Attention to the price of the product

Considering that fake products usually have a cheaper price than the original ones, it is very easy to recognize them. You can find out about the original price by visiting the main website of the brand, and if the desired product has a different price in the store, it is definitely fake. These products are usually introduced under the titles of copies, but this is not a proof of the acceptable quality of that product.

Important points when buying original cosmetics

• Before buying, be sure to search for the title, packaging and labels of the original product on the brand’s website.
• For online shopping, go to reliable and well-known stores that have a trust symbol and check people’s comments on social networks and social networks of that store.
• Determining the authenticity of cosmetics with a barcode: Be sure to check the code or serial number of the product. Products original They all have a barcode, serial number, or product code that you can scan or search on the brand’s main website to make sure it’s original.
• Get help from the videos on YouTube and Aparat. Many bloggers have carefully compared the original and fake products.
• Although the low price of fake products may tempt you to buy, remember that using these products may cause damage to your skin and body health, which is much more expensive to treat and compensate than buying original products.
• The software for detecting the authenticity of cosmetics: To detect fake products, there are also apps that you can download and use to quickly find out if the product is fake. One of these apps is called smart consumer.