Trump’s media doping in the second round of presidential/media is alert

Maryam Salimi, a lecturer in communications science, in a detailed interview with ISNA about Trump’s strategies in the face of the media, believes: Trump with his dual dealings with the media following general goals such as controlling narratives, strengthening the support base, weakening public confidence in the media, thwarting criticism And … it is.

Trump’s constant distance from the principles of constructive and ethical interaction with the media

Responding to what politicians should follow in the media, the communications lecturer said about Trump’s adherence to these principles: The principles of politicians’ interaction with the media must be based on a set of values ​​and procedures that strengthen democracy. Help transparency and public trust. Among these principles are transparency in information and honesty in providing the right information and avoiding deliberate misguidance of the media and the general public. Trump has been criticized many times for lack of transparency in various cases from personal to political decisions and so on. It has also refused to provide complete and accurate information to the media. Or even in many cases, his remarks in verification have been evaluated misleading or misleading.

Salimi continued: Accessibility is another of these principles. Politicians must be available to the media and answer the questions of reporters. During his presidency, Trump usually interacted with the media he thought fair or agreed, and often refused to interview the media. On the other hand, he rarely responded to media criticism, and instead turned to personal or offensive attacks against reporters.

Trump, with his dual encounters with the media, seeks general goals such as controlling narratives, strengthening the base of fans, weakening public confidence in the media, thwarting criticism, and so on.Salimi then emphasized that respect for the media is another principle of interacting with the media: Politicians must respect the role of the media as democracy guards, even if reports are critical. Trump has consistently addressed the media with offensive titles such as “enemy of the people” or “fake News“, which is directly contradictory to respect the role of the media in democracy.

According to Salimi, promoting open and constructive conversations with the media to provide the necessary explanations and interpretations and use the media to inform Trump is a necessity that his preference is limited and directed and the use of social media rather than open dialogues, and the use of social media. .

He added: Adherence to the ethics of communication, responsibility, avoiding the use of the media to disseminate inaccurate information or to stimulate negative emotions are other requirements for politicians interacting with the media, which is rarely seen by Trump. Have apologized for his mistakes or accepted their responsibility.

Referring to Trump’s behavior in dealing with the media and accepting criticism, the university lecturer explained: In adhering to other principles such as respect for media diversity and acceptance of criticism, experience has shown that Trump strongly tended to the media they agreed with his policies. He strongly criticized or ignored the media that opposed the media. In the discussion of transparency in times of crisis, examples such as the management of the Kavid-1 pandemic showed that Trump often offered inaccurate or non-transparent information to the media that fueled public distrust. These show that Trump has often departed from the principles of constructive and ethical interaction with the media.

Trump has repeatedly criticized for lack of transparency in various cases from personal to political decisions and so on. It has also refused to provide complete and accurate information to the media. Or even in many cases, his statements in verification have been evaluated misleading or misleadingIn another part of the interview, Salimi, reviewing Trump’s media behavior from the past, said: “Referring to the statement that Loghman said, politely said:” The ruthlessness is expected to identify Trump’s negative behavior patterns. In the face of the media, the opposite is the basis of their media interactions and decisions.

Double dealings with the media to maintain and strengthen political power and influence

“Trump’s overall strategy in dealing with the media and managing their relations with them is a dual policy,” Salimi said. Trump is trying to support alignment media such as Fox News and some social platforms and use them to strengthen his messages, and in his opposite strategy, he is critical media such as CNN, New York Times, Time and … Criticize and question their credibility. In these encounters, it generally uses aggressive methods.

He noted that Trump is pursuing different goals of the dual approach strategy: It is seeking goals such as controlling narratives. Trump is trying to control media narratives in his favor by punishing critical media and rewarding the media. This helps him to promote his desired stories. On the other hand, with the aim of strengthening the fan base, it strengthens the conservative fan base and directs them to intelligence sources. On the other hand, he strives to reduce the influence of the media by weakening public confidence in independent media. He deliberately uses terms to reduce this trust and credibility and attributes things like “fake news” or “enemy of the people” and … as part of this strategy. Trump, on the other hand, is also trying to strengthen the media. This means that with positive support or interaction with them, it tries to publish its messages with the least challenges and negative interpretation. Other goals in this strategy is to use social media to directly connect with people and bypass traditional media and so on. Especially that it also has social media.

He also strives to maintain the loyalty and support of his supporters and supporters by providing positive content. On the other hand, it strives to support policies and public opinion in its interests with the support of the aligned media.

According to the university lecturer, the dual media confrontation makes Trump a big and big goal, which is to maintain and strengthen his political power and influence. At a glance, this strategy has and has a profound impact on American media and political space.

Differences and similarities of Trump’s media strategy in the presidency

Salimi believes about Trump’s media behavior in his new presidency: Trump’s media approach in the new era is a mirror of new experiences and tools optimized for his previous period. Donald Trump’s treatment of the media has been and remains significant in both his presidency and in the new period.

Salimi continued: Trump’s treatment of the media, especially during his first presidency, was a combination of aggressive strategies, targeted use of social media, efforts to control media narratives, and so on. His relationship with the media was one of the most controversial aspects of his presidency, and its effects on the American media and political space are still felt. His sharp criticism of the liberal media and his support for the conservative media has fueled polarization in American society. It also had adverse effects on the freedom of the press. His selective relationship with the media was one of the other things that was evident in the previous period, and the second period continued.

Attack on mainstream media, social media use, and efforts to control narratives

Salimi stated that in a general assessment, the similarities and differences in Trump’s exposure to the media may be referred to, stating: Referring to the similarities I must say that Trump has had and had attacks on the mainstream media in both periods. This approach is one of his most fundamental communication strategies in the media.

The university lecturer, recalling that Trump still uses social media, said: “It is also social media itself. His behaviors in his previous presidency led him to be fired from various social media under titles such as provoking and fostering violence and so on.

Trump is trying to control media narratives in his favor by punishing critical media and rewarding the media. On the other hand, he tries to reduce the influence of these media by weakening public confidence in independent mediaSalimi described the efforts to control the narratives as other similarities of Trump’s strategy in the first and second rounds of the presidency, saying that Trump’s attempt seeks to reduce the role of the media in shaping public narrative and as an intelligence source. Introducing valid.

Using previous experiences, artificial intelligence and new media tactics

Referring to Trump’s media approach in the new round, Salimi noted: The difference between this course and the previous period is that he uses the lessons of the previous course to better manage the media and this time with a better and more complete understanding of the media. Criticism, narratives, and so on. On the one hand, artificial intelligence gives him more opportunities and opportunities this time, and his platforms help him to publish any content without concern. He also tries to use new media tactics, including the introduction of tools to counter fake news that seeks newer and more active strategies for media management.

Attempt to weaken public confidence in the media

The university lecturer described the media approach on Trump’s agenda, including controlling the narratives, weakening public confidence in the media, using conservative media and supporting them, responding to negative news and replacing the narratives, and said: It can be said that Trump has made media doping with the help of previous experiences, artificial intelligence and new media tactics, linking technology giants and access to the ocean, and so on, which makes his chances of achieving his media goals.

Salimi stated about Trump’s dual media approach in his new presidency: It is easy to see a strategy in the new era as well. His visit to Rupert Murdoch, one of the most influential people in the media industry, shows his attention and support for the media. Of course, his support is to the extent that these media outlets do not distance him from his policy or publish something against him. Iqbal, Volvo, the technology giants and social media giants of Trump, especially on the day of inauguration, have signs of a change in the policies of world technology owners with Trump (even if this is a cross -sectional change). Apparently, Trump is currently bonding with these giants, without how long the transplant will continue, Trump can publish his own messages on their platforms. As long as the path for him on these social media and platforms is paved, he uses a policy of interaction and support for them, but as soon as they are eliminated and restricted, they change and take a stand against it. As if you remember, in the previous period, after removing his accounts from Twitter and Facebook, they strongly attacked and criticized them. Other examples of his negative media policies in ignoring the time magazine or somehow humiliation should be mentioned. In its latest version, Time has released American billionaire Ilan Musk instead of Donald Trump in the US presidential chair. On the cover of Time Magazine, the mask, while holding a cup of coffee, is sitting between the presidential table and the American flags and the presidency. When asked by Trump about the new cover of Time Magazine that shows the mask at the White House’s desk, he told reporters, “Ilan Musk is doing a great job.” “Is Time Magazine still operating?” I didn’t know at all. ” While it was expected that the timing of the time was taken into consideration, and the criticism was accepted that not only did Trump deliberately ignored this criticism and media.

Trump is an inappropriate model for politicians and other world leaders in dealing with the media

He explained what the consequences of Trump’s clashes will have, he explained: His clashes with the media certainly have and will have a profound impact on politics, society and freedom of expression. The weakening of public confidence in the media, the free weakening of expression, bipolarization in society, the worst, the impact on changing the media’s media relationships is the consequences of these clashes.

“These clashes can be a model for other leaders to change the way the media interact and work to control the narrative through social media or loyal media,” he said. In general, Trump is an inappropriate model for politicians and other world leaders in dealing with the media.

Trump’s encounters with the media will certainly have and will have a profound impact on politics, society and freedom of expression. Weakening public confidence in the media, weakening the free expression, bipolarization in society, the worst of all influence in changing the media relations of politicians from the consequences of these encountersSalimi responded to what the Iranian media’s view of Trump’s dual media approaches should be? In response to Trump’s strategy, the media in the United States must cover up or analyze the news related to Trump’s behaviors. In this regard, the Iranian media is also expected to combine neutral analysis with critical points in their confrontation about Trump’s negative media behavior; So this can help Iranian audiences take a more comprehensive look at international policies and behaviors.

He added: “The media must be committed to the principles of professional ethics, which includes accuracy, neutrality and responsibility, and so on.” Covering Trump’s unprecedented behaviors should be in a way that contributes to public education, publish the right information, and prevent a tool to intensify or spread incorrect information. In analyzing his media behaviors and approaches, content analysis tools, discourse analysis, social network analysis, data analysis tools, emotion analysis, and so on. In body language analysis, videos can also be seen and analyzed, body language analysis with the help of tools such as AFFECTIVA with the help of artificial intelligence. Such analyzes can inform the community of media manipulation and help increase media literacy.

The university lecturer said: “These analyzes must be done correctly and honestly and to create transparency and responsibility.” However, the use of this information should also be cautious to not become a tool for public insult or misleading. Overall, Trump’s media coverage and decisions and their global media reflection, especially in the face of the media, should not be such that politicians and officials will be involved in Trump’s behavior or public acceptance.

Iranian media is expected to combine neutral analysis with critical points in their confrontation about Trump’s negative media behavior; So this can help Iranian audiences take a more comprehensive look at international policies and behaviors.In another part, Salimi added: “With all that, it should be borne in mind that users in the social media adhere to their specific mental patterns and structures, and experience has shown that Trump’s negative media behaviors are sometimes discussed in a different way.” And analyze and interpret that they are sometimes not in the same direction with the professional and ethical principles of the dominant media.

The Iranian media be alert

At the end of the conversation with ISNA, Salimi noted: Trump, with a connection with technology giants, in his new presidency, not only to the data of the American people but the people of the world, which means it can easily take over the pulse of public opinion world. Affect it. Analysis of behaviors, emotions, hearing the voice of the media, and analyzing data with the help of artificial intelligence, etc., the use of new media, etc., makes it easier for him to interact and influence in any way, which means his height from the walls. And the boundaries and media frameworks of the countries are taller, which requires more vigilance and intelligence of the media and promoting a variety of literacy and adopting more serious media measures for better exposure, and given the world competitions and potential conflicts, you must prepare for the frankness, the fuss. And it became information.

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