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The river Seine, which is a meeting place for romance and poetry in France, on the evening of Tuesday, June 20, 2023, was the time for the presentation of Louis Vuitton’s spring 2024 men’s collection and the official start of Pharrell Williams’ presence in this brand. Previously known as a musician, Williams has now stepped into the world of fashion as the creative director of menswear at one of the world’s biggest brands, with Louis Vuitton’s spring 2024 menswear collection. In this article, we will review Louis Vuitton’s spring 2024 men’s collection at Paris Fashion Week.
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Pharrell Williams, creator of Louis Vuitton’s spring 2024 men’s collection
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Before his official appearance with Louis Vuitton’s spring 2024 men’s collection, Pharrell Williams was known in the fashion world as one of the most influential people in music. He started working as a hip-hop musician in the early 90s, now more than thirty years have passed since then, he has entered the field of fashion with the famous and luxury brand Louis Vuitton. Although he has been present at various shows and events organized by Louis Vuitton since 2005, his replacement with the late Virgil Abeloi is a completely different atmosphere. Pietro Becceri, CEO of Louis Vuitton, stated immediately after the brand’s 2024 men’s collection show:We started small!». Becker is the person who chose Williams to succeed Virgil Abloh. There are different opinions about Williams’ presence at Louis Vuitton, but Williams has described himself as a student learning.
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Williams seems very enthusiastic about his new venture. An example of this is that, at the beginning of a video showing a conversation with the question: “Do you really want a goal?” It starts and in response “Action speaks louder than words!” The answer is given. This project of enthusiasm to reach a goal can be considered as the musician’s true passion and desire for his new path, according to the content of the music performed during the show.
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Williams also stated in interviews before the show that the series is “all about love.” And the Seine, known as a place for lovers in France alongside Voices of Fire, could be the best place to describe his new Louis Vuitton collection.
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“It’s a men’s collection, but I’m designing for the ‘man,’ so it’s a collection for everyone,” Pharrell said of his first collection.
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Louis Vuitton Spring 2024 Men’s Show, a place for music to shine
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Pharrell Williams invited music stars including Beyoncé to show Louis Vuitton’s spring 2024 menswear collection in Paris. Louis Vuitton’s Tuesday night show also featured appearances by Zendaya, Rihanna (who also appeared in the collection’s campaign), and live music during the show. The presence of a group of singers next to the musicians in white satin dresses made the atmosphere of the Louis Vuitton show more exciting. The active movement of the band and their presence next to the models gave a different energy to the Louis Vuitton show. The song they released, “Joy (Unspeakable),” was released on streaming platforms last Friday, showing how Williams is able to synergize her multiple careers.
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However, some critics believe that the music dominated the atmosphere so much that the focus was taken away from the new Louis Vuitton collection during the show.
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Other famous guests such as Jay Balvin, Anita, Jared Leto, Kim Kardashian and Lenny Kravitz were among the other celebrities present at this event, which made the hottest show of the season even more newsworthy!
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Virgil Abloh’s presence at Louis Vuitton’s spring 2024 men’s show
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The loss of Virgil Abloh was one of the most difficult events in recent years for the Louis Vuitton brand team and the fashion world. Virgil, who until the last moments of his life was trying to advance the goals of the brand, and probably the emphasis of the brand’s new creative director on hope and desire in the spring 2024 men’s show of this brand is also the reason. Also, the colors and symbols that were seen in Virgil Abloh’s collections were a symbol in this collection to keep alive the memory of the former creative director of this brand. In this regard, Williams has spoken about the spiritual presence of Virgil by their side.
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The main features of the Louis Vuitton Spring 2024 men’s collection
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The use of checkered motif as the basic design of this collection and even its display decor was a symbol of Louis Vuitton. Williams is proud of this heritage design of the Louis Vuitton brand and considers it an active role in the brand’s clothing and accessories. Checkered pixel designs on the denim items of this collection is one of its striking features.
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In addition to the denim items, the use of leather and pixel prints on the fabric, which have a clear signature of Louis Vuitton, were other features of the new Louis Vuitton collection and, of course, the first appearance of Williams. Also, small blankets were one of the items in this collection.
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Bag, the most important accessory of Louis Vuitton spring 2024 men’s collection
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Many and varied but often large bags were the most important and boldest accessories in the Louis Vuitton spring 2024 collection. Williams was also apparently keen to reference her past projects with other brands with her handbags.
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Interestingly, some of the bags were inspired by the fake versions sold on the streets of New York City, but he made them out of calf leather instead of plastic. Williams has also revived the monogrammed “Miroir” bags introduced by Marc Jacobs in the mid-2000s in this collection.
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The collection’s classic statement pearl necklaces and brooches also transcended gender, according to Williams.
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The beginning of Pharrell Williams’ career was accompanied by a lot of music and noise; From the advertising campaign, slogans and symbols, interviews to the performance of the Paris show. Now it has to be seen if he can continue to be successful as the creative director of Louis Vuitton and make a lasting impression like music. However, slogans and words showed more than their actions in this series.
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References:
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wwd.com
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