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Fashion is a visual medium that is always looking for new ideas to communicate between the arts. Fashion is not only an art with its own concepts, but it also depends on industry and business for progress. Therefore, they use different methods to display fashion art and attract the audience. One of these methods is in the form of publishing story-like and documentary films on various digital platforms, where brands and designers can effectively convey desired aesthetics, ideas and concepts to general and specific audiences. Therefore, in recent years, more than ever, film is the fastest growing area of visual representation in fashion.
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Brands release videos with deeper artistic themes to attract more audience to the fashion world, to have more impact when showing their collections. Because most consumers are not able to attend runway shows in major fashion regions, such as London and Paris. The relationship between fashion and fashion film is actually a combination of the concepts of art, culture and sometimes history. One of the concepts that inspired designers and the fashion industry in such performance art is performance art and dance. Like the Dior fashion house, which has presented different collections at the peak of beauty by combining fashion and ballet.
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Fall 2022 collection at London Fashion Week
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Dior’s long-standing interest in the art of ballet
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Since Christian Dior was interested in ballet from the beginning; He always valued the artists of this show in opera halls and designed their costumes. As a result, the creative director and designer of this brand, Maria Grazia Chiuri, celebrates and shows ballet every once in a while in presenting her collections. Like the spring and summer collection 2019, the beginning of the fashion show started with men and women dancing under the falling blossoms, and also after designing the “Nuit Blanche” ballet dress in 2019, he collaborated in the direction of combining culture, art and fashion.
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This year, Maria Grazia planned the “Nuit Romaine” fashion film, a fusion of choreography and choreography months in advance, and it was released on the Dior YouTube channel on April 29th, World Dance Day. It is also scheduled to be performed as a theater show at the Paris Opera Hall in September 2022. With this, Chiuri intends to bring the artistic and authentic aspects of Italy to his hometown, France. Because in his opinion, fashion in Rome and Milan has become popular among people more as an art business or a social experience. Despite its historical background, today there is less awareness of the value of fashion. By designing this program and collection, Grazia wants to show a bit of Italy’s style and free structure in Paris.
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The goal of the Nuit Romaine fashion film
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Grazia is trying to convey the story of art and culture throughout history to new generations. Also, support young artists, especially dancers who were deprived of any public activity during the covid pandemic.
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With his leadership, the fashion house of Dior always helps many young people whose lives have been fundamentally changed and feel that their art is lost, and creates visions for the future.
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Unlike today’s world where the metaverse and virtual reality are developing, Maria still remains a fan of the old tradition and does not welcome the presence of the metaverse in the world of art and fashion. After showing this film, he proved his opinion that the work of artists always has a special place for him; Chiuri is therefore more focused than ever on promoting past and future art as well as fashion.
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The North Face Gucci campaign; collaboration between two American and Italian brands
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The impact of the Grazia and Angin collaborative project on the minds of the audience
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The performance of this show was carried out by the luxury house of Dior with a fantastic and dreamy concept in collaboration with the French Embassy in the heart of Italy and the Opera diroma theater and directed by Pvelioeaj Angin in the heart of palazzo Farnese, the headquarters of the French Embassy in Italy. As a person from Rome, Maria Grazia is very fond of the center of Palazzo Farnese and is well acquainted with the artworks there and has tried to tell a new story for her designs with the help of the historical space there.
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The designer of Dior and the artistic director and choreographer of this film, Pvelioeaj Angin, intended to make a lasting impression on the memory of their audience by doing this joint project from the heart of history and the exchange between different worlds. In general, fashion fiction films seek to create an emotional connection with their audience, raise awareness among a wider audience, and bring ideas to life. In fact, the presentation of luxury brands in the form of animated images like this project does not refer to the products in any way, instead it emphasizes the quality and the beautiful and original values of the brand in a subtle way. In the next few months, when the show of this project will be performed on the stage of the Paris Opera, many ballet fans and Dior audiences will be impressed.
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The history of fringe decorations from the ancient period to the spring 2022 trend
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Description of the scene and clothes of Dior in Nuit Romaine
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In the following, I will interpret the symbolic performance of this dance with the unique designs of the Dior dress. In Nuit Romaine, Abbagnato plays the role of the goddess of the night, and Friedman Vogel is one of the other dancers who accompanies her. As she dances inside the palace, meets other dancers, special scenes of the show are performed with different concepts. Each of them depicts a symbol of the popes, dukes (titles of noble men) and noble women who lived in the magnificent atmosphere of the Palazzo Farnese over the centuries. All the actors create living paintings like the paintings on the palace wall with their unique art and body movements. In fact, with this animated content, along with music aligned with the brand identity and choosing the right actors, they give life and soul to the collection of designs.
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The clothes of this Dior collection were designed very exquisitely for the film Nuit Romaine and were exactly suitable for the performance of the concept of the show in the palace. Dresses with delicate and pleated silk fabrics that are hand-embroidered on shirts and capes. Items of lace inlays, strings of pearls and colors in harmony with the environment created spectacular effects. Each of the dresses are different elements created like a symphony, recalling the characters of the Carracci frescoes in the vault of the Farnese Gallery in a journey through time. Grazia Chiuri explains that she was inspired by artists who use their bodies in different ways to express their art with special techniques.
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The history and culture of the past is Maria Grazia’s source of inspiration in this film
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In general, Maria Grazia’s interest in designing and making films of the past period is evident. Because costume design is not new to him, Chiuri also worked with the Rome Opera in 2016, when he was Valentino’s creative director and designed costumes for Sofia Coppola’s La Traviata. He describes his growing interest in making films and spaces related to history and the past as such, going back to distant times plays a significant role in our understanding of art. Because they force people to think about how society changes and pay attention to the changes in art and style of clothes and, accordingly, cultural changes. In fact, clothes reflect a historical period, the evolution of humanity and the covering of our body.
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While the value of fashion and clothing is underestimated these days, Chiuri aims to keep the artistic concept of the fashion world alive with these historical inspirations in fashion films. As a feminist, she believes that women’s activity throughout history was very limited because of certain clothes. In this film, the clothing of the actors is still loose and light, which is a symbol of freedom for them, even though it is reminiscent of the nobles of the palace. .
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Platform Shoes in the spring 2022 shoe trend
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After 38 years of working in this industry, Chiuri said that I have done my share in this industry, it is time for people like me to be replaced by young talents like my daughter. Leading women in the field of fashion who play a professional role are still few and far between. We need to make it easier for new generations to access important positions, and the purpose of showing the conceptual film Nuit Romain refers to the arts that have blossomed from budding talents and should be valued.
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References:
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wwd.com
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www.vogue.it
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theimpression.com
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