Black Friday is an exceptional day around the world to shop at low prices and great discous at auctions.
Black Friday is a big annual sales eve that takes place after Thanksgiving in the United States. On this day, many stores offer special discous on various products and people line up in fro of the stores to buy products at low prices.
Today, Black Friday auction has become a big eve in the world and is held in most couries of the world. The date of Black Friday 2024 will be November 29, which is equal to December 9, 1403 in the solar calendar. Stay with us to provide you with information about Black Friday.
Learn more about the Black Friday auction:
What is Black Friday?
Black Friday means “Black Friday”, which is also known as “Shopping Friday” or “Black Friday Auction” in Iran, and It is said after the Thanksgiving holiday in America. This day is the beginning of Christmas shopping in America and is considered one of the busiest days in this coury. The most importa feature of Black Friday, which makes it differe from other days of the year, is the use of special sales techniques and major discous on store items, which sometimes reach 50%.
Photo source: deondernemer.nl; Photographer: Unknown
An importa feature of Black Friday is the discou on store items, which sometimes reaches 50%
Black Friday was originally exclusive to America; But after a few years, it was transferred all over the world and today, in addition to America, it is held in Australia, Great Britain, Canada, Germany, Italy, Poland, New Zealand, Greece, Sweden, Norway, Sweden, Mexico, Brazil and in other parts of the world. will be The markets of these couries add to the ehusiasm of buyers by discouing the prices of goods and their auctions and boost sales.
What day is Black Friday?
Black Friday is the last Friday of November, which is the first shopping day for the New Year among Americans. On this day, retailers attract customers to face-to-face and online markets by creating high discous on their products and make it a prosperous day for sales. Many stores start discous a few days or weeks before Black Friday with the aim of attracting more customers; So that sometimes these auctions coinue uil Cyber Monday.
Photo source: timeanddate.com; Photographer: Unknown
The date of Black Friday 2024
Black Friday 2024, as the biggest shopping eve of the year, coincides with November 29 in the Gregorian calendar and is equal to December 9, 1403.
History of Black Friday
Throughout American history, the term “Black Friday” has been used to refer to various eves that always carry bitter meanings. One of the most promine of these eves dates back to 1869; Two partners named Jay Gould and James Fisk, one of the famous Wall Street capitalists, made large purchases in order to increase the price of gold on the New York Stock Exchange in order to gain large profits and corol the American gold market. take But their plan was revealed on Friday, September 24, and the New York stock market crashed. With the crash of the stock market, thousands of Americans we bankrupt, and this day in American history is known as “Black Friday”.
There are also differe narratives regarding the history of using the phrase “Black Friday” as “shopping day after Thanksgiving”.
Photo source: realestate.com.kh; Photographer: Unknown
In 1951 and 1952, a magazine called “Factory Manageme and Maienance” used this term for the first time; When a large number of factory workers took the day after Thanksgiving off due to illness so that they could turn the weekend and Thanksgiving io a four-day holiday.
On the other hand, the day after Thanksgiving coincided with the beginning of New Year’s shopping and the rush of shoppers and traffic reached its peak at this time. Police in the cities of Philadelphia and Rochester used the phrase “Black Friday” to refer to the chaos of this day; The word “black” was used to mean “disaster” in this situation.
Over time, the use of the Black Friday modification to refer to the busiest and best-selling day of the year by retailers, newspapers, and media flourished. Local retailers, who were spending a year with losses, tried to attract buyers to the stores by creating discous on goods on this day and achieve significa profits. After this incide, the phrase “Black Friday” was ierpreted as retailers passing through critical conditions and achieving profit.
Photo source: syracuse.com; Photographer: Unknown
The term “Black Friday” has become an iernet term since 2003 and has gained atteion. Before that, people referred to Black Friday as “Sale After Thanksgiving”.
Online stores have been highlighting Black Friday sales since 2003, and retailers have tried to create similar days after achieving high profits on this day; “Small Business Saturday” to encourage shopping at local retailers and “Cyber Monday” to promote online shopping were established as other top selling days of the year.
cyber monday
The extraordinary statistics of the sales of Iernet businesses led to the launch of another business eve called Cyber Monday or Cyber Monday in 2005. This day, which is usually the first Monday after Black Friday, is known as the day of special discous.
Photo source: investopedia.com; Photographer: Unknown
Cyber Monday was first proposed in the United States; But it quickly started working in other couries of the world, imitating America. This day is a golden opportunity for people who for any reason missed out on Black Friday special discous.
The reason for the name Black Friday
Regarding the reason for naming “Black Friday”, there are various narratives that poi to the history of this day. Black Friday is the day after Thanksgiving and the beginning of New Year’s shopping in America. Uil the 1960s, this day was known as “Thanksgiving Tomorrow” and the term “Black Friday” did not have a positive connotation.
In the early 1960s, the use of the phrase Black Friday to refer to the chaos, crowding and traffic of this day was promoted and gradually gained a positive connotation with the efforts of sellers, newspapers and media.
Photo source: blog.getbyrd.com; Photographer: Unknown
Some attribute the name of this day to the high sales of retailers; It is said that the sellers made a significa profit on this day, and their losses, which were previously recorded in red, turned io profits on the Friday after Thanksgiving and were recorded in black (in store accouing, losses or debts were shown in red); Hence, Black Friday became known as the concept of “profitability”.
Black Friday best selling products
The Black Friday auction was first held in North America and only included clothing; But after it became a global eve and spread to many couries, it included most of the goods and goods needed by the people.
The products that are offered to buyers in the Black Friday market have a high variety and include from electronic devices to toys for children and teenagers, clothes and home furnishings. The goods that are offered to buyers in stores are discoued by 20-34%. Major brands such as Zara, Misoma, Lego, Charlotte Tilbury, Ninja and Niendo are participating in Black Friday, and major retailers such as Amazon are reducing their prices significaly.
Photo source: eerpriseappstoday.com; Photographer: Unknown
Mobile smartphones are among the best-selling products on Black Friday
According to statistics, the average discou applied to goods in 2023 was 31%. Meanwhile, electronic devices such as game consoles, smart watches, hands-free, mobile phones, etc. were the most sold. Mobile smartphones have accoued for a large portion of Black Friday sales in rece years and are among the best-selling Black Friday products in rece years.
Black Friday sales statistics
Black Friday sales are differe every year compared to the previous year; For example, in 2020, due to the Corona epidemic and to comply with safety conditions, fewer buyers crowded in stores and sales were mostly done online. According to statistics, despite the limitations of in-person purchases; But the amou of purchases in 2020 has grown significaly compared to last year. The amou of Black Friday sales has always been growing in the last seven years, and this amou has reached 9.8 billion dollars in 2023, from five billion dollars in 2017.
Amazon Black Friday
Amazon is one of the largest online retail sites in the world. Every year on Black Friday, the sales record of this website is broken; Because providing great discous encourages everyone to buy the product they wa. Despite all the problems in purchasing goods from foreign sites and sending postal packages to our coury; But Amazon’s Black Friday discous are also welcomed in Iran.
Photo source: mayan.co; Photographer: Unknown
According to statistics, Amazon has sold about 15 million products on Black Friday 2023. Clothing, photography and camera equipme, software, digital products, and gadgets are the best-selling product categories in 2023.
The reason for the popularity of Black Friday
One-day flash sales make the buyer feel like they’re missing out if they buy quickly. Limited shopping opportunities and big discous on Black Friday increase people’s desire to buy. This style of marketing creates exciteme in the buyer and encourages them to buy.
Photo source: nytimes.com; Photographer: Unknown
The placeme of Black Friday, before the beginning of the new year and the existence of brand goods with significa discous, encourages people to make their Eid purchases on Black Friday, and this is the most importa reason for the popularity of this day among people. Retailers, who know that they attract a large crowd by reducing prices, start marketing their products before Black Friday and by sending their offers and discous to customers, in addition to attracting buyers, they give them time to plan their purchases.
Black Friday in Iran
Black Friday, which was held for the first time in America, gradually expanded and today it is held in 150 couries of the world, including Iran. By promoting the special Black Friday auction in the online stores of Alibaba and Amazon, this eve opened its place in the hearts of Iranian sellers and buyers.
Black Friday has no special history in Iran; Rather, it is simply a type of sales strategy that has been often applied by online stores for the past few years. This eve started in Iran when an Iranian online store auctioned its products on the last Friday of autumn, and many people attributed it to Black Friday. In the following years, many stores decided to offer their products at a discou on this day, and every year the number of these stores increases; Stores that inform customers of their discous in advance by sending emails and text messages.
Since the beginning of the new year is close to Yalda night in the solar calendar, many stores and businesses consider Yalda night as the starting poi for applying Black Friday discous. As an effective sales strategy, Black Friday has quickly gained a place among Iranian businesses and the iense competition in the market has made many online and physical stores use this eve and offer special discous to attract more customers.
Photo source: isna.ir; Photographer: Unknown
Many shoppers buy the items they need at the right price on the day of the Black Friday auction. If you are one of the Black Friday buyers, share your experience with us and our colleagues.
Cover photo source: deondernemer.nl; Photographer: Unknown
Frequely asked questions
What is Black Friday?
Black Friday, the annual big sale eve, is held after Thanksgiving in the United States and many couries around the world. On this day, many stores offer significa discous on various products.
What day is Black Friday?
Black Friday auction, Black Friday or Shopping Friday is said to be the last Friday of November, which corresponds to December 9, 1403 in the solar calendar.
