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Influencers and bloggers are popular jobs these days in the fashion world, enthusiasts who spend long hours producing fashion and fashion content all over the world to show their knowledge, taste, purchasing power and beauty. But like other jobs, there are few who reach the regional or global position. Fashion influencers may lead to fashion journalism, editorial, owning their own business, or being a celebrity stylist. In an interview with Hanan Besovic The owner of the page Ideservecouture We talked about the features and requirements of this job.
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Choosing a job in the world of fashion
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Choosing a job in the fashion world is not limited to becoming a dress designer and stylist, there are more than two hundred jobs in this industry, each of which requires its own skills and interests.
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The role of the stylist in the fashion industry
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When Hanan lost his previous job due to covid, he started producing fashion content in a serious way.It was something that made me happy and I had nothing else to do, and of course it is the only thing I am good at and I have something to say.“.
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“They call me Good Judy,” she continued. . He remembers this period of his life as the revolution of his whole life.
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Criticism of the fashion world
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When we talk about fashion criticism, we usually think of people like Susie Manx or Vanessa Fredman who publish their reviews in the form of articles in magazines like Vogue and the New York Times, but in recent years, under the influence of the taste of the generation Z audience, several pages in Social networks have emerged that criticize the fashion world with a different approach.
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“I consider myself an interpreter, not a critic. I make deeper comments than the general level. I would like to know more about the idea, sources of inspiration, the world behind each look, the events and the stories of the models”.
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He went on to say: “I have freedom of action in communicating, of course, I have a lot of respect for critics and I know they have many limits on what they want to say.”
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Hanan’s different approach to criticize the fashion world
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Hanan believes that using his sense of humor and fun has distinguished him from other fashion influencers and the world of criticism considers fashion more serious than the taste of today’s audience.
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“Fashion, quantum physics is not the priority of human life. Tomorrow may not exist at all”.
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Just as fashion influencers are competing, fashion publications are constantly trying to be seen, and of course, they have achieved this success to some extent by positioning their audience.”I love WWD for being grounded in reality, they have a strong team“.
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Fashion editors are not excluded from this competition, they try to maintain their audience by taking advantage of their individual characteristics and their networking power. However, printed versions are not as popular as in the past and have almost lost in the competition with online fashion magazines.
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Middle East fashion and fashion magazines; The connection between culture and fashion
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Hanan says about this: “They are dying gradually, I don’t remember the last time I got a print magazine. Now the audience is looking for smarter things for the future. News that is available at the moment and in the shortest possible form, why should it be published in a three-page article in the following weeks. Maybe it will be bought only as a collection”, he continued to say that the charm of Paper magazine cannot be ignored, they take pop culture from Tik Tok and Instagram and present it in a different story form”.
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Hanan Besovic’s sources of inspiration
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Editors like Edward Enninful are a source of inspiration for Hanan,” he is the one who delivers the right fashion. The impact of his editorials on pets, plus-size models, or the physically disabled cannot be ignored.”
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Is artificial intelligence a substitute for humans?
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Artificial intelligence is mentioned as a replacement for jobs such as designer, content producer, graphic artist, journalist in the near future, but how much these predictions will become reality is a matter of discussion.
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But Hanan does not agree with this prediction, “it shows something that is not real, empty of identity. I think that even though it is creative, it is fake and low value.
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He further added: “I have not yet achieved anything in my opinion and I have a long way to go”, he mentioned some tips for success in this profession:Audiences don’t like anything that isn’t real. They understand our feelings. They are controlled by our energy and understand our point of differenceHe also stated: “You don’t need to show off to be different, and it makes you ridiculous and weird.”
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