Hamso eve was held on June 3, 1402 by the Iranian Garme Industry Association, with a group of textile industry activists and clothing retail business owners in one of Bamland’s outdoor amphitheaters. One of the goals of this eve was to establish communication between the separated parts of the textile and clothing chain; which have operated as two separate circles in the last four decades due to conflict of ierests. But now, despite the problems and wrong economic policies and successive inflations, in order to overcome the curre difficult conditions, the need for the alignme of these two areas is felt to be extremely necessary and necessary. Therefore, in this gathering, due to the volume, variety and coinuity of the problems of Iran’s garme industry, a multi-axis dialogue panel was designed in the form of friendly advice and nudges, which explained the upcoming opportunities and threats for the attendees.
Resilience and developme
“Resilience is a familiar word for Iranian clothing industry activists, especially in the last two decades. Also, without the developme of a birth certificate, any business is considered invalid. We live in a dual situation, on the one hand, resilience is our road map and life, and on the other hand, without developme, the logic of any business will be distorted.” Therefore, the name of this panel was named “Resilience and Developme”, which was divided around several main axes:
- Business environme
- The importance of plans and budgets and financial organizations in companies
- Organizational architecture and executive systems
- Brand ideity
- Cooperation and conceration
Business environme
Mr. Javanroud, the manager of Wind Spinner, believes that “no organization can progress more than the knowledge of the owner of that organization; Therefore, the need to improve the quality of this environme is to increase the knowledge of its owners and managers.” In this regard, the association has offered workshops to solve some of the problems of this industry.
The importance of the plan and budget and financial organizations
In the discussion of financial organizations, Mr. Hakopian poied out that brands and manufacturers can accept the payme of taxes, but in return for this payme, workers and employees are expected to receive adequate welfare services from the governme.
But in the conversations we had with Mr. Pishbin (financial manager and expert in tax systems), we were able to receive an answer to this criticism. Mr. Peshbin believes that: “We are a developing coury and we need more time for tax feedback. Although this tax system is not unique to our coury and we should not expect that in exchange for taxes; We will see the result immediately, but the owners of the industry can make demands if they pay the tax, and considering that Iran is developing, this tax will gradually improve social conditions.”
Iran’s garme industry should move towards paying taxes in order to attract more capital, attract trust and ultimately develop financially. So tax systems are not mea to destroy the private sector. Rather, they are designed to become more transpare and develop the industry, and this tax is a small part of the company’s profit. But in case of escaping from it, with possible fines, companies may go bankrupt.
In addition, if the doors are opened to the iernational clothing industry, it will be difficult to compete or cooperate with iernational brands even though the brands do not have a transpare financial organization and the tax laws are not properly followed. As a result, planning to act more transparely in the financial and tax system should be on the agenda of brands.
Even if the curre conditions coinue and the market is limited to domestic brands, a transpare financial system makes the company’s capital circulate, and transpare reports help you hire more professional financial managers who work with transpare organizations.
Furthermore, Mr. Golchobian said about the importance of the plan and budget: “Based on the plan and budget, determine production and sales, when the market is booming, don’t eer the market with optimism.” The best guide for any company is the plan and budget.
Organizational architecture and executive systems
In the discussion of organizational architecture and executive systems, the speaker of the panel, Mohammad Ali Golchobian, emphasized that most of the obstacles to developme in Iran’s garme and textile industry are weak systems and poor performance of senior and middle managers.
Managers have an old way of thinking and rely on traditional principles of manageme. On the other hand, the new generation, or Z generation, will soon have to work as colleagues and managers in the industry, while now they have very little role in the final decisions, and with these old executive systems, we cannot create a modern industry. Let’s deliver the next generation.
In other words, the path of developme has been smooth so far, but for resilience, survival, and coinuing the path of progress, we must be more flexible and not let what we criticize dominate us.
ideity
One of the most importa axes of the Hamso eve was the discussion of ideity. In the topic of branding ideity, panel speakers criticized the performance of Iranian clothing brands. In this discussion, it was stated that it seems that most of the big retail brands in Iran’s clothing space imitate successful foreign examples in their advertising campaigns and packaging, and the design style of the clothes are similar in such a way that if we don’t look at the brand or clothing brand, all the showcases are similar. are each other
In addition, mindless imitation of trends has made Iranian motifs and designs rarely seen in clothing items, while maisons and small brands as well as iernational brands are inspired by traditional Iranian art.
In the field of brand products, Ms. Majlesi, a clothing designer, believes that the frameworks and rules of aesthetics are changing, and today, due to the presence of the Iernet, people from differe cultures come together, and this mutual influence makes us sometimes need to imitate in order to survive.
But imitating trends has principles. We should take advaage of trends based on our own brand value and ideity and consumer behavior. So, the more we know the audience of our brand, the more successful we are in this field. We must be able to recognize the iellectual, social and cultural atmosphere of our society and act on its basis.
Cooperation and conceration
Finally, in the last axis, which was cooperation and focusing on the capacities of activists in this field, it was emphasized that the clothing market is a connected chain and the performance of each brand in cooperation with each other is necessary to overcome social, economic and political crises. Despite having differences and competition, brands should move together, take advaage of each other’s capacities and reach an alignme for growth to happen.
And the last word…!
Despite all the ups and downs, if we compare the conditions of the clothing industry of the neighboring couries and the couries of the Persian Gulf (those that were considered to be the goal for them in a dista time to reach the conditions and position of Iran) with the curre conditions of Iran’s clothing, unfortunately, it is in a worthy position.
We have not been placed, but if we realistically examine our own clothing industry in the last four decades with regard to the production infrastructure, the prosperity and diversity of the market and the social changes that we are witnessing, although it is insignifica, this trend has been growing. But for the further growth and developme of this industry, in addition to raising knowledge, managers should also trust young and worthy people in this field and provide space for the activities of these novice but expert activists. Also, creating basic systems and structures and forming a professional board of directors is one of the obligations for the developme of this industry. In addition, considering that the clothing industry is one of the most depende industries on the social conditions and mood of the people, they should understand the spirit of the times and pay atteion to the needs of the new generation, and instead of trying to preve smuggling, with diversity in design and promotion Quality in the true sense of creating loyal customers.
Also, in order to raise the level of knowledge of managers and activists, holding educational workshops of associations and open courses of universities should be preseed according to global standards and with curre topics and teach fishing instead of fish. Otherwise, this route becomes just a new channel for earning money and abusing the existing conditions.
In general, it was better to hold the same eve, both in terms of the quality of the performance and in terms of the topics discussed, and the communication between the invitees compared to the previous similar eves, but only the venue was not chosen correctly, because due to the open space of the amphitheater, the voice The surroundings of Bamland, such as the amuseme park and the music of the nearby restauras, disturbed the listeners’ conceration.
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