Milan fashion week, spring and summer 2025

Spring-summer 2025 collection Antonio Marras

Memories of a summer evening

Antonio Maras welcomes the spring and summer season of 2025 with a romantic drama; A very romantic atmosphere that reminded him of his childhood memories of his actress grandmother Anna Maria Pierangeli. Anna, who followed the dream of stardom in Hollywood after the success as the best actress in the film “Tomorrow Is Too Late” from the Venice Film Festival, has now become a source of inspiration for her grandson for the 2025 collection.

Maras’s collection was shaped by his grandmother’s memories and longing for her hometown and the short-lived romance between her and the rising star of the time, James Dean; Despite the cultural difference between the two, this love has brought a lot of longing to Anna.

At that time, Anna sent postcards from Hollywood, Allegro and Acapulco along with letters to her mother. In the letters he writes to his mother, he describes Los Angeles and California as beautiful, but he cannot hide his longing for Italy. He writes in a letter to his mother: “I often go to Acapulco with Jimmy. I know you don’t accept him because he has many differences with me; But I love him very much.”
This collection tells the story of love, dreaming and success, which Maras reveals through the clothes of his collection on a summer afternoon; Clothes with tropical designs that reflect the hot summers of California and Acapulco.

In this collection, various fabric-making techniques, such as patchwork and beading, as well as overlapping checkered, floral, animal patterns, lace, jacquard and silk fabrics are used in various silhouettes.
Among the interesting looks in this collection, there were dresses with denim fabric as a symbol of America, which were similar to the famous Italian leather using fabric making techniques and were displayed in the form of a motorcycle jacket.

By designing diverse items in this collection, Maras refers to the diversity of cultures in the United States and Italy, which he drew inspiration from in this collection.

Folks have considerable diversity; Various types of t-shirts, short-sleeved blouses, summer shorts, short and long floral shirts, draped skirts and even kaftans can be seen in this collection. These looks appeared in pastel green (sage) and pale blue color palettes.

During the show, rock and roll music, which was an inseparable part of Antonio’s childhood, filled the entire hall and evoked memories of the show.

Author: Vegetable swallow

Spring-summer 2025 collectionJil Sander

At Jil Sander’s spring 2025 show, the brand’s creative directors, the Meier couple – Lucie and Luke Meier, who worked at Dior and Luke at Supreme – went for a darker and more powerful vision than last season. They likened this approach to a reaction to the prevailing world conditions in which only the fittest survive. While last season the pair focused on complex shapes and feminine movements, this time around the designs were tailored for tough situations. In this collection, they were inspired by the works of Canadian photographer Greg Girard, who was also present in the first row of the fashion show. His images of 20th century cars and inn rooms appeared as prints on clothes, and the colors of the collection were also influenced by his neon night photos.

The silhouettes of this collection were reminiscent of the 1940s and 1980s, but at the same time they created a modern and non-nostalgic atmosphere. Meyers also used lighter, more subtle elements and paid attention to handmade details such as crochet and three-dimensional embroidery. Luc and Lucy Meyer, who have run Jil Sander since 2017, have moved into more decorative designs with their expertise in minimalist luxury. The collection was presented in the presence of famous faces in the front row such as Marina Abramovic and other famous models, which also had an innovative vibe. Finally, it can be said that Jil Sander’s spring-summer collection showed Meyers’ ability to combine minimalist elegance with decorative details and set a different style for the brand that attracted the attention of the audience.

Author: Farinaz Ghaffari

Spring-summer 2025 collectionMARNI

In Marni’s Spring 2025 show, which was held on the first day of Milan Fashion Week, Rizzo stayed true to his surreal world and addressed his tendencies in the field of abstract art and fantasy. The models moved interestingly in a dimly lit room, as if from the heart of the darkness, images of pure and pure imagination appeared and then disappeared. This particular approach showed well the constant and creative vision of Francesco Risso, the creative director of the brand. Rizzo is now in his ninth year at Marney and seems to be improving with time. Today’s collection, while less glamorous than her usual standards, was one of her best yet.

Marni’s spring 2025 collection, with its artistic and exaggerated hats, clearly ushered in a new era for the brand’s hats and accessories. Paloma Elsesser, Eva Herzigová and Leon Dame also walked the catwalk for the collection. This show was not only a visual experience, but also an invitation to the world of imagination and innovation. On each chair, which were scattered, was a poem printed on origami paper by an unknown author. This poem was about a white rabbit that runs in the peace of a dark forest under the moonlight and suddenly disappears. “Beauty is like this white rabbit,” Rizzo said backstage. You pursue it, even if you can’t get it.”

With loyalty to radicalism (radicalism is an approach that seeks fundamental and deep changes in various fields, including art and design, and usually emphasizes new and unconventional values.) his fantasy, the whole collection is made of cotton only, but with different textures. had designed Cotton, which according to Rizzo is an eternal and simple material, is a symbol of endurance and the embodiment of purity and beauty that Rizzo has always sought: “The cotton thread is a symbol of the thread that heals wounds, brings us back to the right path and to what we I call it a ‘beauty routine,’ it guides.”

54 looks of the collection with special make-up for the eyebrows, mostly showed signs of the fashion of the 50s and were presented with hats in the style of Audrey Hepburn; However, nostalgia has no place in Rizzo’s vocabulary. She looks at beauty and fashion from a new perspective and sees this show as an opportunity to present a masterful lesson about beauty: “My clothes are manifestations of an impossible beauty. Beauty is inclusive and makes everyone feel more beautiful.” This approach shows that Rizzo seeks to create a kind of aesthetics that transcends time and memories and has the ability to affect anyone. Using classical elements, he tries to introduce a form of beauty that points to a brighter and more inspiring future instead of returning to the past.

Author: Farinaz Ghaffari

Fendi spring-summer 2025 collection

The spring/summer 2025 collection of the Fendi brand, on the occasion of the 100th anniversary of this fashion house, was a combination of fashion in the first years of the establishment of this brand, i.e. the 20s, with modernity.

The first and last looks of this collection showcased Art Deco designs and silhouettes of the 20s in a modern way, and the presence of transparent and figure-hugging fabrics in many of the looks of this collection showed that these fabrics will still be among the trends.

In this collection, Kim Jones paid tribute to the women of the Fendi family who played an important role in the establishment and management of this brand, especially Adele Casagrande, the wife of Eduardo Fendi.

As the models walked the runway, the voices of Adele’s daughter and granddaughter, Anna and Sylvia Fendi, spoke about Fendi, beauty, fashion and memories of Adele.

The jewelry and accessories of this collection were beautifully designed by the heirs of this brand, Delfina and Silvia Fendi, and it can be said that they attracted more attention than the clothes. The Fendi brand had collaborated with the Red Wing brand for the boots of this collection. “We put Red Wing boots on the models instead of women’s shoes because I wanted an example of a real woman,” Jones said.

Among other notable accessories of this collection, we can mention the beautiful bags of this brand and the use of two or three bags in some looks. Also, organza socks decorated with sequins and beads, bag hangers, sunglasses and ornaments such as unique earrings and necklaces similar to bag handles were some of the special items of this collection.

In general, the latest Fendi women’s collection can be defined as a collection of retro silhouettes, transparent and body-hugging fabrics, art deco designs and hand-embroidered decorations with a neutral color palette, which depicted modernity with 44 looks and commemorated the 100th anniversary of the establishment of this fashion house. had

Author: Tanya Hatfi Saeed

Spring-summer 2025 collectionBOSS

In its Spring/Summer 2025 show, BOSS presented a collection called “Out of Office” that pushed the boundaries of formal and office wear by looking back at the styles of the 1980s and 1990s. Held at the Palazzo del Senato in Milan, the event redefined formal dress codes to offer a more relaxed and balanced style for everyday life. The collection featured 56 looks in a surreal garden, with athletes and celebrities like Taylor Fritz, Khalid and Anna Wintour in the front row. David Beckham also participated in this show for the first time after announcing his collaboration with the BOSS brand.

The models of this collection were also very diverse; The internal strategy of the Bass brand, called “Claim 5”, emphasizes the diversity of models and seeks to combine athletes, celebrities, musicians and cultural figures. The criteria for choosing these people is their influence and ability to connect with the audience, not just size.

The spring-summer 2025 BASS runway was designed in the form of a relaxing garden, which depicts the contrast between the formal structures of the office environment and the desire of people to escape from this space towards nature. This spring decor was inspired by the ideas of Villa Eugenie; From the images of the BOSS campaign in 2003, which John F. Kennedy Jr. BOSS formal wear in everyday style was also used in the show space. Marco Falcone, Senior Vice President of Creative at BOSS, explained that this collection of jackets and sweaters was designed with a simpler approach and a focus on more freedom. Three-button jackets and trousers with light fabrics were among the main items of the collection, and the goal was that people could balance work and relaxation.

The fabrics used in this collection included wool, silk and leather, and the shoes were designed with soft round toes. Also, the accessories, breaking away from the traditional structures, included creatively designed sports and document bags. With this collection, Falcon changed the office identity of the BOSS brand to a more balanced style that includes leisure and work days and allows people to To work and live more peacefully.

Author: Farinaz Ghaffari