The sport of tennis has always had an inseparable link with the world of fashion; Because this sport is exclusive to the affluent class of the society from the beginning and fashion often originates from the affluent class of the society. But during the last few months, this bond is felt stronger than ever; Because the latest trend in the fashion world is to use tennis clothing items.
Known as tenniscore, this trend focuses on wearing functional and beautiful tennis-style items with clean cuts and tailoring.
According to WGSN statistics, tennis styles and tennis clothing items were seen far more than last year in the spring and summer 2024 collections; Also, users’ searches for items such as pleated skirts and polo shirts have increased sharply, which shows the epidemic trend of this trend.
As a result of the epidemic and popularity of Tennis Cover, this article from Sarak’s Closet Magazine is dedicated to examining the relationship between tennis and fashion in order to learn more about this trend. Stay with us.
Tennis court trend
As mentioned, Tenniscore is a trend inspired by classic tennis clothing that combines sports elements with casual aesthetics and enables a beautiful experience in the freedom and comfort of sportswear.
Tennis court has an inseparable relationship with preppy style, soft luxury and old money trends, and it can be said that soft luxury and old money trends have been very effective in the formation and emergence of tennis court.
- Tennis court and preppy style: The connection between tennis court and preppy style is in similar design elements and common philosophies in their design. In fact, the inspiration of tennis clothes and the use of items such as pleated skirts, polo shirts and woven jackets can be seen in both styles, and it connects the two.
- Tennis court and soft luxury: The link between soft luxury and the tennis court trend lies in their shared emphasis on comfort, quality and informal aesthetics. In fact, with the sport of tennis, you can achieve health, peace and quality of life as soft luxury values.
- Tennis Court and Old Money: Tenniscore and Old Money both focus on a stylish, dignified, minimal and quality look and emphasize the principles of simplicity and quality instead of unnecessary luxuries. These two intersect in many places; Because the tennis court is inspired by tennis as a sport of the affluent class and Old Money is a reflection of the lifestyle of the wealthy.
Color palette and practical items in blind tennis
Color palette in tennis court trend, mostly neutral colors especially white It is composed to which you can add a little seasoning of neon or pastel colors. White, cream, black, yellow and green (especially the color of the tennis ball) are among the most frequent in the color palette of this trend.
In the tennis cover trend, the main items of tennis clothing, such as pleated skirts, jackets and vests, short shirts and seven-neck blouses, are used in everyday style. You can also use pleated pants, shorts, leggings and overalls.
Another key element in this shoe trend is white sneakers; For example, some retro sneakers models such as Stan Smith model of Adidas brand, Killshot model of Nike brand and Club C model of Reebok brand are good choices.
Other accessories of this trend include sports socks, caps, tennis masks, head bows, headbands, sunglasses, sports watches, and jewelry such as bracelets and tennis rings.
Tennis and fashion, old companions
Although tennis court is the latest trend in the world of fashion, the relationship between tennis and fashion goes back many years and these two have always influenced each other; So that the names of tennis players like René Lacoste, Fred Perry and Stan Smith Immortalized on an item or a fashion brand. It can be claimed that throughout history, athletes of no field have had an effective presence in the world of fashion like tennis players.
For example, in the 20s, Suzanne Lenglen appeared in competitions wearing clothes from the famous French designer, Jean Pato, and was praised by the fashion world in addition to the tennis world.
In 1973 in the competition known as “Battle of the Sexes” Billie Jean King’s shirt attracted attention.
In 1987, thanks to Chris Evert, the famous American tennis player, bracelets decorated with a row of diamonds; to “Tennis bracelet” became famous; Because Chris Everett was wearing such a bracelet in one of his matches and after losing it, he stopped the game to find his diamond bracelet. He also made fashion a guest on the tennis court many times by wearing women’s lace dresses and head bows in competitions.
The legendary sisters of the tennis world Venus and Serena Williams They have been influential not only in the world of sports but also in the world of fashion, and by establishing their brand and creative activities, they created a new path in this field. Venus Williams launched her clothing brand EleVen by Venus in 2007 and Serena Williams launched her clothing brand S by Serena in 2018.
Serena Williams, as the brand ambassador of Nike, has extensive collaborations with this brand and has appeared on the tennis court many times with special and unique designs of this brand.
Venus and Serena Williams have repeatedly attended important fashion events such as the Met Gala and are recognized as prominent and influential figures in the fashion world.
By combining sports and fashion, these two sisters have inspired many women and athletes around the world, and by breaking stereotypes and presenting new and creative looks, they have played an important role in changing society’s view of sportswear.
Also, Miu Miu’s 2022 fall and winter collection, presenting a kind of beauty and elegance in sports style, Miu Miu’s tennis event called “Tennis Club” in Saint-Tropez and New York, Anna Wintour’s annual appearance at Wimbledon and Roger Federer’s hosting at the Met Gala 2023 Other examples of the constant dependence of tennis and fashion are on each other.
Tennis courts in fashion shows
In recent months, a number of brands have linked their recent fashion shows to the sport of tennis, paying tribute to the sport’s legacy by presenting tennis-inspired collections and apparel.
For example, in the spring and summer 2024 collection of Mayumiu brand, crop polo shirts were seen on the models, which had the color and smell of the tennis court.
Lacoste’s fall-winter 2024 collection was also presented on a tennis court, marking a triumphant return to Paris Fashion Week after a few seasons of absence. The looks of this collection were a modern interpretation of the old shape of tennis clothes, and included short pleated skirts and polo shirts.
Also, some fast fashion brands such as Zara and H&M launched their tennis court collections, which makes this trend available to the general public.
Many brands also collaborated with famous tennis players to accompany the tennis court wave; For example, the Dior brand chose Emma Roducano, a British tennis player, as its ambassador; Gucci teamed up with Yannick Siner, the best Italian tennis player of all time, and JW Anderson is teaming up with Roger Federer to present a new collection inspired by tennis apparel from the 70s and 80s.
For its new campaign, the Louis Vuitton brand has invited Roger Federer and Rafael Nadal to a mountain climbing day to talk about their experiences and memories in the world of tennis. This brand has also collaborated with Carlos Alcaraz, the winner of Wimbledon 2023, for its advertisements.
The Challengers movie and Zendaya’s tennis styles
The movie Challengers, considering its subject, which revolves around tennis; It can be considered as one of the effective factors in the rise of tennis court; But more than the film itself, the main actor’s looks zendaya For the press tour, they have been influential in the tennis court trend.
Each of Zendaya’s red carpet outfits was creatively inspired by the sport of tennis. Some of these clothes featured obvious elements such as the color or the tennis ball itself, and others indirectly referred to the sport of tennis. In the following, the best of these clothes, which were made with the help of Zendaya’s stylist, Love Rochefrom famous brands such as Loewe, Louis Vuitton, Ralph Lauren, Tom Brown, Jacques and Lacoste were chosen; We review:
- A green shirt from Looe brand with the shadow of a tennis player printed on it.
- A green T-shirt by Celia Critarioti with a tennis ball on the front.
- A shirt from the Tom Brown brand whose parts of the skirt fabric resembled a tennis net and were decorated with embroidery in the shape of a tennis racket. The look was completed with a bow on Zendaya’s hair, reminiscent of Chris Evert’s style on the tennis court.
- A shirt from the brand Looe, which was considered a classic tennis shirt despite the pleated skirt and turtleneck, and was styled with a pair of shoes from the brand Looe with heels in the shape of a tennis ball.
- A maxi skirt and a textured blouse from the Brunello Cucinelli brand, which together made a monochrome look in the dominant color of tennis clothes, i.e. white.
- A vintage white shirt from Ralph Lauren’s 1992 spring and summer collection, which was perfectly matched to the tennis court in terms of color and style.
- Polo shirt and skirt set from Tory Burch brand, which was similar to classic tennis clothes.
- A shirt from the Jekomos brand, which, in addition to its upper body model, which was similar to a polo shirt, also referred to the world of tennis with its silhouette. The skirt of this shirt had a silhouette similar to the clothes of the 60s; When tennis was officially accepted as a professional sport for women and moved away from its recreational nature. For this reason, Zendaya’s shirt silhouette and 60s-style hairdo in this look can be seen as a reference to this important era in the world of tennis.
- A coat from the spring and summer 2013 collection of the Louis Vuitton brand, which, like the previous one, had a silhouette similar to the clothes of the 60s, and its white and green color combination was reminiscent of a tennis ball.
- Carolina Herrera’s striped shirt, recreated by Luke Serena and Venus Williams, on the May 1998 cover of Vogue magazine.
- Zendaya’s other looks included tennis ball green or white monochrome outfits.
final word
Finally, it must be said that the presence of items inspired by tennis clothing in the latest fashion shows, the emergence of soft luxury and old money trends, the cooperation of famous brands with tennis players in advertising campaigns and the controversial and interesting looks of Zendaya in the press tour of the film Challengers, all made In the spring and summer of 2024, tennis clothes will no longer be limited to the tennis court and will make their way to street styles.
As a trend that offers beauty at the same time as simplicity and comfort, tennis court has been welcomed by many people from celebrities to common people.
But do you think the tennis court is a passing trend or will it be in the fashion world for a long time? Will tennis clothes become an inseparable part of the general public’s wardrobe from now on, or will time pass and give way to a newer trend? We are waiting for your answer in the comments section.
Sources:
www.vogue.com
www.wgsn.com
harpersbazaar.com
edition.cnn.com
www.instyle.com
www.cosmopolitan.com
www.glamour.com
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