Met Gala is one of the most important events in the fashion world. A fundraising event for the Metropolitan Museum of Art’s Costume Institute. At the Met Gala, like other ceremonies such as the Oscars, we do not have a live broadcast of the entire event, and only the red carpet of this event is broadcast live from Vogue magazine.. However, if you have followed the news and styles of the Met Gala participants in the last few years, you may find the clothes and appearance of some of them strange.
In this article from the closet magazine, first by reviewing the history of the Met Gala, then the theme and the code lesson, and finally the strange rules of this event, we will introduce you well to the Met Gala and the reason for these seemingly strange styles.
History of the Met Gala
Matt Gala It was first coined in 1948 by Eleanor Lambert, who also worked as a fashion journalist in the fashion industry (another reason for Lambert’s fame is the establishment of the Council of Fashion Designers of America in 1962, and is known as its founder will be), was held. The Met Gala was actually conceived by Lambert with the initial idea to raise funds for the Metropolitan Museum’s Costume Institute charity and an annual exhibition. An exhibition that is still on display in the museum for a few months after the Met Gala itself.
Originally known as the Museum of Costume Art, the Costume Institute merged with the Metropolitan Museum of Art in 1946. Needless to say, this institution was created by Irene Levison (theatre producer) and Aline Bernstein (stage designer).
The first ceremony Matt Gala There was a dinner party in December with tickets for $50. From the first ceremony until 1971, the Met Gala was not in its present form and was held in places such as New York’s Central Park, the Rainbow Room in New York and a hotel in this city called the Waldorf Astoria.
Today, the Met Gala is still recognized as one of the largest charities in New York City; So that according to a report published by Forbes magazine, the Met Gala has collected about 175 million dollars for this clothing institute. The event is held annually and raises donations, but 2019 reportedly set a record for the most donations, raising $15 million that year.
Now that you are familiar with a general history of the Met Gala, let’s go on to examine how the Met Gala, which was originally a charity event, has now become one of the major charities and important events in the world of fashion and fashion. On the night of the event, people from all over the world follow its news.
Met Gala and becoming an important event in the fashion world
After Diana Vreeland was chosen to be the editor of Vogue magazine, she began working as a consultant with the Metropolitan Museum’s Costume Institute, and from here the cultural dimension of the Met Gala underwent changes.
By expanding the guest list and inviting famous and well-known people such as Elizabeth Taylor, Elton John, Cher, etc. as guests of the Met Gala, Vreeland made this event more famous and more elaborate.
It was during this time and Vreeland’s strong presence at the Met Gala that the theme and topics were determined for this event.
In fact, Diana Vreeland was the beginning of the transformation of the Met Gala from a charity to a luxurious fashion event and party. Eventually, with the addition of people like Patricia Buckley (a Canadian-American personality known for her social activism and fundraising for charities), the 1978 Met Gala became the most unique and largest charity event on the calendar.
So, we have noticed that from one place to the next, the Met Gala has continued every year with the presence of famous people and the announcement of different themes and topics. In the following, we will answer the question of who is generally invited and what is the story of the Met Gala dress code lesson?
Who is invited to the Met Gala event?
Since 1995 Anna Wintour, editor-in-chief of Vogue magazine, serves as one of the co-chairs of the institute and, in collaboration with other Vogue employees, is responsible for overseeing the event and the guest list. Usually, we don’t have information about the invited guests of each year’s ceremony until the night of the ceremony; But according to Time magazine, there is no guaranteed way to be invited to the Met Gala, and guests are not invited based on the amount of financial aid they intend, and Anna Wintour may invite guests based on their achievements and cultural influence. . In general, the Met Gala hosts about 450 participants, celebrities, young creatives and exemplary people from the fashion industry every year.
What is the story of the theme of the exhibition and the lesson of the Met Gala dress code?
Every year before the Met Gala, the theme of the exhibition to be held that year is announced along with the code lesson that the guests must follow. First, let’s go to the theme of the exhibition; For example, the theme of the 2024 Met Gala exhibition is “Sleeping Beauties: Reawakening Fashion”. This means that this year’s exhibition will be held with this theme and clothes with this theme.
But another title was also mentioned next to this theme. “The Garden of Time” which was actually introduced as the code lesson of this ceremony.
What does the code lesson mean?
A code course contains coverage rules defined for a series of locations and situations; For example, the code lesson of a work environment related to airline agency employees is different from bank employees.
In relation to the Met Gala, in line with the theme of the exhibition, a code lesson will be announced for the guests, based on which they will appear at the Met Gala. This code lesson is the reason for the weird outfits we might see at the Met Gala. Brands should design clothes for guests based on that and convey its concept well.
Previously, we reviewed the 2023 Met Gala in an article from the closet magazine. To know the theme of last year’s ceremony and the styles of the guests, be sure to read this article.
Met Gala rules; From not taking selfies to not using garlic and parsley in food!
The Met Gala also has strange rules that the participants of this event must follow. These rules include the following:
- All participants must dress according to the declared lesson code.
- Participants must be invited to the event.
- People who participate in this event must pay for the ticket.
- Anna Wintour must approve the attire of the contestants.
- Attendees at the Met Gala are not allowed to use their cell phones during the event.
- Participants do not have the right to take photos of this ceremony and post it on their virtual networks.
- Smoking is prohibited during the event.
- All participants must sit in their own seats.
- Met Gala attendees must be 18 years of age or older.
- For the dinner that is served at the party after the ceremony, parsley, garlic and onions are not used in the dishes.
3 common questions about the Met Gala:
What is the date of the Met Gala?
Every year on the first Monday of May, the Met Gala is held at the Metropolitan Museum of Art in New York.
How much does it cost to attend the Met Gala?
According to Time magazine, the price of individual tickets for 2024 starts at $75,000 and the price of each table starts at $350,000. These tables are generally bought by brands, fashion houses and clothing designers, and then they choose which guests they want to invite. Finally, if Anna Wintour approves, that guest will be invited to the Met Gala.
It goes without saying that these costs are only related to buying tickets and there are other side costs for this event; such as the cost of clothes and styling, make-up, hair, hotel costs, flights to New York, etc.
Sometimes these costs are very high for the brands that participate in this event; For example, at this year’s event, Loewe was the sponsor of the exhibition and prepared about 12 dresses for the guests. According to a report from BOF, it is estimated that Loewe has invested about 2 million dollars for the 2024 Met Gala sponsorship deal! It is said that with other expenses in bringing people to the Met Gala, the cost for each participant is estimated to be around 250 thousand dollars, which makes this figure even higher than the sponsorship cost.
What is the cost of the Met Gala ticket used for?
This fee will be used for the Costume Institute at the Metropolitan Museum of Art in New York.
last word
Matt Gala It may be one of the most important events for fashion people and fashion world enthusiasts. In this article, in addition to getting to know the history of this event, its strange rules, and getting to know the theme and code lesson of this event, you probably understood well the reason for the styles and strange appearance of the participants of this event.
What do you think about this ceremony? Do you follow its news? To this day, which of the famous participants’ style remains in your mind?
Sources:
www.vogue.com
wwd.com
www.vogue.com
time.com
people.com
www.businessoffashion.com
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