Copenhagen Fashion Week A fashion week is different in many ways. To enter this fashion week, you must be a brand with a sustainable fashion approach and make environmental protection a part of your business plan. Also, the variety of models in this fashion week is remarkable; From older models to a blind model who took to the stage for Sinead O’Dwyer’s brand. Therefore, reading about this fashion week can provide us with different information and a new view of fashion.
In this article, by looking at the popular trends of Copenhagen Fashion Week and its notable collections, we will inform you about the changes of this fashion week in the field of sales and presentation of collections.
trends
No matter how much sustainable fashion is important to you and you consider fleeting trends to be part of the problem of consumerism, you cannot ignore its importance in selling products and as a result the survival of brands. Therefore, even the Copenhagen Fashion Week cannot completely distance itself from the trends and sometimes creates its own trends. In general, the practicality of clothes is one of the inseparable features of Danish fashion, and comfortable clothes with playful details can be a good description of these clothes.
Let’s take a look at them together.
Capri pants
This trend has fascinated the fashion world for some time and Copenhagen Fashion Week is no exception. These pants were first used by women while cycling, so it’s no wonder that Copenhagen, a city with an extensive cycling culture, has taken a liking to this garment. Brands A Roege Hove, OpéraSport and Stel made significant use of this trend.
Two contrasting trends: Earth colors and Y2K
Y2K refers to the fashion of the early 2000s that has recently become popular among Gen Z. Bold and bright colors are one of its main signs, and overall it is considered a busy and maximal style. In the Copenhagen Fashion Week, some brands like O’Dwyer, (Di)vision and Stamm have taken advantage of it.
At the same time, trends related to outdoor recreation and nature have also become very popular; Including the Capri pants that we talked about earlier. Another manifestation of this trend is earthy and neutral colors such as khaki, cream, brown and white. Brands such as Mark Kenly Domino Tan, Rotate, Deadwood and Rolf Ekroth made significant use of nature and its colors in their collections.
Pants with special textures
This trend was introduced to the Copenhagen fashion scene in different ways by brands such as (Di)vision, Baum and Joao Maraschin, which is very important to mention; Because usually such boldness in everyday clothing design is limited to the upper body and accessories, so it is not bad to go for creative pants this time.
Bubble skirts and tops
Puffy and bubble skirts are one of the main trends this summer, but Danish brands didn’t just stop at skirts and also offered bubble tops. This trend is inspired by Y2K style.
Rugby shirts
Fashion and sports have a close relationship with each other, and this relationship has recently become closer due to some movies and events such as the Olympics. In the Copenhagen fashion week, the sport style trend showed itself in the form of rugby shirts.
You can read more about the connection between sports and fashion in the article on the intersection of comfort and luxury in sports luxury.
The return of maximalism
It seems that muted luxury is fading and Copenhagen Fashion Week is a good example of this change. On the runway and in the streets of Denmark, signs of the transition from minimalism to maximalism can be seen, and we must wait for the return of more design and color to fashion shows.
Index collections
A collaboration between Rotate and Pandora
Rotate, which is one of the well-known Danish brands, tried to fully show the mood of summer in this collection and instill feelings such as euphoria and freedom of this season to the audience. He did this by using stylish and light fabrics and natural colors; He also brought a sense of playfulness and summer adventure to his collection using elements and details from the 1920s. Some of these details were present in the collection through Pandora jewelry brand using flower necklaces, earrings and tennis bracelets. Both of these brands are Danish and try to introduce Scandinavian fashion to the world.
The Garment
Designer Charlotte Eskildsen says, “I wanted to focus on the person wearing the clothes rather than the trends.” The source of inspiration for this handicraft collection was the Thorvaldsens Museum in Denmark, which resulted in a stylish and classic yet modern collection. Eskildsen had bought some of the fabrics in the collection from a second-hand shop in Paris.
(Di) vision
After a year’s absence, (Di)vision returned to fashion week with a maximalist collection. Inspired by urban life and video games, this collection was made from recycled and salvaged materials. Also, (Di)vision had collaborated with the Ordinary skin care brand and one of the looks was made entirely from the brand’s famous boxes.
Rolf Ekroth
Rolf Ekroth, a brand that specializes in gender-neutral clothing, was inspired by the folk dances of his country this season and showcased his collection with folk songs from the same region. In this collection, he used floral, army and tartan patterns.
Henrik Vibskov
The main theme of Henrik Vibskov’s spring summer collection was the hand; Of course, not just as a part of the body, but as a symbol for sympathy and help. This theme was also observed in the design of the stage and small red sculptures in the shape of hands were located in the corners of the runway. Using the Mix and Match technique to design the clothes itself could also mean bringing together different people of a society who are together despite their differences.
Sales and presentation
If you take a look at the schedule of fashion weeks, you may notice that brands present their collections in two ways; or through the runway and as a live fashion show or presentation. The second form is more like a gallery; A brand can put its clothes on models or mannequins and present them in even more creative ways. The officials of this fashion week believe that this work is cheaper than the fashion show; So it is more useful for small and new brands. Also, some designers say that viewers can touch and see the clothes closely, it will create a different experience for them.
On the other hand, many brands are revising their sales policies. In fact, many Danish brands had turned to wholesale and multi-brand stores to expand their sales internationally; But recently they decided to focus on direct sales. They believe that traditional sales models are not the answer for all brands, especially brands with a sustainable fashion approach.
Copenhagen Fashion Week takes its own creative and unique methods from sales models to street style and has something new to say every season. Its organizers described themselves as cautious but optimistic and gave new hope to the fashion industry. This hope is exactly what the fashion world needed.
Sources:
www.voguebusiness.com
graziamagazine.com
www.harpersbazaar.com
hypebeast.com
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