Milan Men's Fashion Week, one of the most important men's fashion events in the world, began on Friday, January 12, 2024. This five-day fashion week will host fashion shows from top Italian and international brands. About 60 shows will be shown live and digitally during this fashion week.
In the following, we will examine some of these collections together. Stay with Sarak's closet magazine.
Gucci brand
Author: Nasim Puya Nesab
Milan men's fashion week of autumn and winter 2024 started with a collection from GUCCI brand. Sabato De Sarno The creative director of this brand, who joined the Gucci fashion house in 2023, presented his first men's collection for this Italian fashion house.
Sabato, as the creative director, has described his collection as follows:
“A narrative of familiar, proud and common elements and items that are not forbidden for anyone to wear.”
In fact, Sabato's fall-winter men's collection is a reflection of his successful approach to the Gucci women's collection, which he curated in September.
Sabato, who had moved away from presenting conceptual clothes in Gucci's women's collection and focused more on designing practical items, received very good feedback from it. As a result, he implemented this style of aesthetics in his men's collection as well; Simple designs focusing on the new Gucci, Gucci's famous red color and the new monogram.
The distinctive feature of this collection was the presence of looks and items in common with the Gucci women's collection, which attracted a lot of attention and was not hidden from the audience.
The presence of models with new and unfamiliar faces (35 models out of 56 models) was another noteworthy point in this fashion show.
With this collection, Sabto de Sarno tried to remove the big shadow of definitions and stereotypes that weighed on men's fashion for decades. He presented folk songs that, while being ordinary, contained deep and strong power and belief.
According to many critics, Sabato's men's collection is the pride of all men who want to change the world of men's fashion.
Fendi brand
Author: Nasim Puya Nesab
Fendi's fall and winter 2025-2024 men's collection in Milan was a combination of looks suitable for urban life and country areas. Fendi's glamorous show was inspired by the style and trend of camping and outdoor clothing, and featured a fall color palette. Colors including jade green, khaki, gray, blue, and brown were reminiscent of the beauty of the forest and nature. One of the notable points in this collection was the style of woolen socks with boots and hunting jackets. According to Sylvia, the fall of 2024 is the right time for nature tourism.
Other attractions of the Fendi collection were the oversized leather jackets and heavy boots next to the Fendi portable speakers. Fendi, who is known for designing unique and attractive accessories, designed portable speakers that initially looked like bags.
The new and different offer that Fendi had for men was Bermuda shorts inspired by Scottish skirts;
But the interesting contrast that can be seen in this collection was the presence of looks with an office and formal silhouette but simple and well-stitched, which were very extraordinary next to the items suitable for the outdoors.
Fendi loves unexpected and interesting collaborations. Last month, he collaborated with 'Pokemon', and in this collection, he also collaborated with the world-famous MAD architecture company and engineer “Ma Yansong”. The result of this collaboration is the famous Peekaboo bags and very modern sneakers.
Finally, tote bags, which have been trending in women's collections for several seasons and have been well received, seem to have entered the world of men's fashion with Fendi's men's collection.
JW ANDERSON brand
Author: Farinaz Ghaffari
Anderson staged Milan's first (almost) pantsless men's show on Sunday night. Men's black tights attracted attention not only under clothes and socks, but separately on male models. Blazers with oversized pins, cat print fabrics, oversized shirts and jackets with long sleeves, handbags and large collared flowers were all part of JW Anderson's fall men's collection. All these details seemed simpler and more acceptable than the brand's show last year.
The idea of this collection with 52 looks came to Anderson's mind completely randomly after watching Stanley Kubrick's “Eyes Wide Shut” movie several times. Jonathan discovered that Christiane Kubrick, the now 91-year-old wife of the late Stanley Kubrick, had painted all the artwork for her husband's films, including Eyes Wide Shut and Orange Cookie. Anderson described his fall 2024 menswear collection as “whimsical and seductive” and explained how he was inspired by the artwork of Christian Kubrick in Eyes Wide Shut and inspired him to use it in his collection's fabrics. . On the interesting invitation card of this event, the painting “Child and Computer” by Christian Kubrick was printed. After the completion of its unique show, this collection aroused the admiration of many fashion people.
Prada brand
Author: Fateme Sadeghi
On Sunday, January 14, Prada's Fall 2024 menswear collection was showcased at Milan Fashion Week.
This Prada men's fashion show was inspired by the autumn season.
Miocha Prada and Raf Simons, designers of Prada, considered this collection as an idea derived from the environment and nature, the way humans are separated from it and then return to it again.
The clothes of this autumn collection are designed for different environments, for a businessman to an artist!
The design of the stage for Mrs. Parda was inspired by a subject that, according to her, terrifies her; Intangibility of nature behind the glass!
The choice of haunting music of the show also expresses this view of the designer of Prada's men's collection.
Under the feet of those present, something like a river was crossing a meadow. The water spilled out from under the entrance of the stairs, then slowly passed between the stones of the river, with autumn leaves in its path. However, the space above the glass was similar to the normal space of industrial life.
Simons said about this:
Most people use images of nature, but in reality we as humans are sitting in an environment similar to this traditional and hybrid space.
About the items of this collection, we can mention swimming caps, classic Prada textured caps and protective glasses. Raincoats, Korean jackets, gray jackets with golden buttons were among the other items in this Prada collection. In terms of variety, waterproof suits to light coats with gold buttons can be seen in Prada's new men's collection.
Leather belts, bags that were a combination of leather and plastic, and the model of shoes that Simons uses for his daily walks were other items from Prada's Fall 2024 collection.
Has the Prada brand been successful in showing the combination of the daily life of man and nature in the fall 2024 men's collection?
Giorgio Armani
Author: Tanya Hatfi Saeed
Giorgio Armani's fall and winter men's collection was held under the name “The Look”, with the background of Giorgio Armani's eye-watching image. This collection was a testament to this designer's ability to change and evolve, while staying true to the core values of his brand.
In his latest men's collection, Giorgio Armani presented balanced looks and stylish and well-tailored items by maintaining simplicity and combining classic elements with modern inspirations. The free silhouettes of this collection, including loose jackets, displayed comfort and freedom and were completed with accessories such as shawls, hats, gloves, bags and glasses.
In this collection, classic geometric patterns such as checkered and twill with neutral colors, not only in the form of fabric design, but also in the texture of the fabric. Another important point of this collection was the use of leopard fabric in some items, which attracted attention; Because Giorgio Armani rarely uses animal patterns in his designs.
Among the 81 looks presented, ski dresses and midi leather jackets with leopard fur lining were considered among the highlights of this collection and received attention.
In short, this collection can be seen as a modern interpretation of Giorgio Armani's timeless aesthetic with a focus on simplicity that showcased classic looks with a hint of modernity.
“I don't think men's fashion needs to change every season,” says Giorgio Armani about this collection and his loyalty to his classic and enduring designs. I believe that it is not necessary to make a drastic change; Rather, the secret is to do ordinary things in extraordinary ways.”
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