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Color is a visual property that is described by words such as red, blue, green, yellow, etc. Color is one of the primary features that is considered when a consumer decides to buy a garment. Color trend forecasting is a process where creativity, research, and data analysis come together. Colors are constantly changing every corner of our lives and create a dynamic and attractive landscape for us. At the beginning of each year, one or more colors are selected as the trend colors of the same year, and in this text, we will introduce you to the spring-summer and autumn trend colors.
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How is the color trend chosen each year?
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Institutes such as Pantone and WGSN study color trends throughout the year to decide on the next year's color. These agencies consider all aspects of society, from fashion, marketing to social media and even political and social change. WGSN x Coloro and Pantone Institute of Color are leaders in the color forecasting industry, introducing unique and unforgettable colors to the world for each season.
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What is the importance of choosing the color of the year?
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Famous institutes in the field of color selection believe that colors have an emotional aspect that is very effective in the lives of people around the world. Choosing a color for each year is popular and popular, as a result these institutions try to choose colors that reflect what is happening in our global culture. The target market is anticipating the color trends of consumers. Most creative brands change their appearance every year. are renewed according to the new color.
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Spring-summer 2024 trend colors
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Cyber lime (CYBER LIME 051-76-36)
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A bright and acidic color combined with yellow shades conveys a sense of playfulness and optimism to consumers. This color has a dreamy appearance and can be used in the categories of sports, casual and formal clothes. Next to colors like brown and charcoal, cyber lemon stabilizes its freshness and plays its role well in checkered, striped and floral patterns.
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Fondant Pink (FONDANT PINK 147-70-20)
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This color is placed in the category of pastel colors and conveys a pleasant and relaxing feeling. In your daily styles, combine it with darker colors for a bold and versatile look. This color is perfect for night and day clothes and can be easily combined with similar pastel colors.
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Radiant Red (RADIANT RED 011-50-32)
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Red for spring 2024 has been depicted brighter than ever. This color improves the will to live mentally and emotionally and strengthens your readiness for a new beginning. The combination of bright red with ninety and neutral colors creates an indescribable charm; Also, it looks like a suitable color for people who are looking for bold and invigorating styles.
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ELEMENTAL BLUE 117-47-13
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The color blue has changed from its galactic state in the fall of 2023 to a more fundamental and neutral color in the spring of 2024. This color represents moderation and balance. Adding neutral colors as well as light pastel colors to the basic blue color is necessary to create a stylish and memorable look.
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Dark hazelnut (NUTSHELL 024-37-20)
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The combination of dark brown with shades of red has created a warm color called Dark Fadoghi. Concepts such as authenticity and quality are hidden in the nature of this color and it conveys the feeling of being lost in time to the consumer. In short, if you are looking to attract customers to your products, keep this color in mind.
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Fall 2024 trending colors
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Midnight Plum (Midnight Plum 151-22-09)
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This color has a strong tone of purple, which matches the color of fruits such as berries or plums. Midnight Plum carries with it a sense of allure and mystery, which was well portrayed at New York and London Fashion Weeks.
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Sustained Gray 035-73-04
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Stable gray is one of the cool colors chosen by the WGSN Institute for fall trend colors. The neutral shades of this color show the practicality and functionality of this color to the consumers. The use of this color in the cover gives you a dignified style, examples of which can be seen in every four fashion weeks.
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Apricot Crush 024-65-27
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It is no wonder that the leading color industry institutes have chosen apricot as the color of the year 1403. The warm, lively and playful nature of this color makes it look absolutely attractive to all age groups regardless of gender. It is interesting to know that this color was predicted as one of the trend colors in the previous year, which was determined as the color of the year in 2024. Consumers are looking to boost their spirits in autumn, and this color represents positivity and hope. This color goes well with most colors; So that in your style, you can use both neutral colors and happy and citrus colors similar to this color.
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Designs inspired by Apricot Crush color
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Maryam Naserzadeh's SS'23 collection features complementary shades of orange and green that create a beautiful visual balance. Creating a balance between apricot and green colors creates an eye-catching and attractive look that is perfect for the fall season.
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The warm bohemian palette of Ulla Johnson's SS'23 collection has a deeper pigment harmony of burnt orange, purple and red that are all at once eye-catching, playful and mysterious..
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Jonathan Simkhai's collection features subtle gelato colors mixed with pastels. This collection features a deeper burnt orange from Apricot Crush mixed with pastel mint or pink.
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In the Alberta Ferretti SS'23 collection, pure orange color is used in modern items. Active and bright colors, such as orange, have shown the appearance of the models boldly and energetically. This palette creates a feminine and elegant look next to turquoise green and avocado.
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Reddish brown (Intense Rust 015-33-25)
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The combination of very strong tonnages of red and brown colors has created this color, which is similar to the color of metal rust. This color invites a sense of warmth, connection with nature and adaptability to the autumn season. Reddish brown tones reinforce the elegance, luxury and power in fashionistas vision for fall.
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Relaxing green (Cool Matcha 055-85-20)
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The pastel trend color for fall 2024 is a relaxing green color, which is considered a vibrant color and has relaxing properties. Cool Matcha brings freshness and vitality. This tone is easily used in loungewear, sleepwear, accessories or ski wear.
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Surely, after reading this article, you have decided to have these colors in your wardrobe. One of the brands that always uses trendy colors to design its clothes is Sark. From attractive designs to unparalleled quality, Sark is the best choice for those who want to be different.
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Among the fashion colors of 1403, which color is your favorite?
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References:
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Website: www.thepatternedit.com
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